Ad Formats

Orbit Ad Server Platform supports the most well known ads formats, like text, banners, rich media, video, mobile, as well as IAB formats.

Advertisements formats


Text is the most common form of advertising. Text ad formats allow full adjustment of the size and color palettes of the ad block to fit unique designs on your website.

Text & Logo

Orbit Ad Server Text&Logo ads use text illustrated with images to advertise with a more powerful and flexible combination of written and visual content. Use various sizes, titles, and descriptions to provide visitors more comprehensive information than text or image alone.


Banners are the most popular ad type on the Internet. Effective banners maintain a balance between text and visual content. Simply upload banners of the following formats: GIF, PNG, JPG and SWF.

In-text Ads


In-text ads effectively provide information to consumers with contextual relevance that attracts a large audience.


Video ads allow constructive interaction between brand and consumers.


Image ads allow you to create effective branding while conveying information to consumers.

Rich Media

In-text rich media units reach more qualified consumers with greater viewability and greater brand impact.

Text & Logo

Advertisements that are combination of text and graphics create an effective call-to-action to the advertiser's website.

Rich Media Ads


Expanding ads offer more space and features by showing one or more panels, which may contain any format of advertising, from simple text and graphics to interactive media.

Page Peels

Click on “peels” corner to open a full ad on a page. You can use dynamic data, streaming video, polls and interactive games as ads.


A new IAB Rising Star. The Billboard loads in the expanded state and remains open and visible until the user actively clicks the “Close Ad” button. Clicking “Close Ad” hides the entire ad, leaving behind a “Show Ad” button that allows the user to reopen and replay the advertisement “on demand”.

Pop-up / Pop-under

A pop-up ad opens a new browser window to display ads. Advertising pop-ups windows are usually created using JavaScript and can be opened in the background as "pop-unders."


Floating ads appear on the webpage on a transparent background to create a unique visual effect.


Directly integrated into the website, the Banderole stretches across the page like a printed paper banner. It is wrapped across the entire width of the editorial page contents in the user’s immediate field of vision. It moves with the scrolling, which guarantees the greatest attention.

Full Screen

Full screen ads provide advertisers with a high-impact, rich-media channel for reaching targeted audiences. Full screen ads expand to take over the entire page at a single click from the user, revealing an impactful, high-definition creative space for rich media advertising. Because they are user initiated, full screen ads play to engaged and responsive audiences.

Video Ads


Video ads are similar to television advertising, allowing you to entertain a big online audience on existing advertising platforms.


In-stream ads allow advertisers and publishers to deliver ads at the beginning, middle or end of video content. Our in-stream ads support IAB VAST standards, that allow you to interact with many publishers.
Pre-roll: Video or Flash ads that are displayed before the main video content. Post-roll: Commercial video that plays after the video content. Middle-roll: Streaming video is displayed in the middle of the video.


Overlay ads put text, image or HTML in the lower third of a video player during playback.

Mobile Ads


Text ads on mobile devices contain three lines of text and links to the advertiser's website.


Video on smartphones and tablets is one of the fastest growing subcategories within the already fast-growing category of mobile advertising. Moreover, video is an intuitive medium for advertisers: in contrast to the rich but complex possibilities of touchable, rotate-able, or shake-able mobile ads, marketers and agencies “get” how to tell a simple brand story in 15- or 30-seconds.


Banners and animated banners are available for all mobile devices, including smart phones and mobile phones such as iPhone and Android.

Rich Media

If you’re a mobile advertiser, you can think of a rich media ad as a highly customizable mobile ad creative whose design is only limited by your imagination—reasonably speaking. The appearance, shape, and size of the creative can be formatted to your exact specifications without concern for design limitations—a value add particularly for brand advertisers.


Native ads offer an opportunity to monetize any app more effectively by matching the original content’s look and feel, maintaining the same great experience for users.


A WAP mobile ad appears on mobile WAP websites and can be text or images. Users that click on your WAP mobile ad will be sent to your mobile webpage. WAP ads also allow your users to make calls.


Fullscreen is the most widespread image format. It is shown in the first seconds while you launch the mobile application. Due to the technology, HTML5 can be entirely interactive because it contains several active links, videos, audio, etc.

In-App Ads


Banner ads are the main type of mobile ads, enabling advertisers to reach consumers at virtually every stage of their mobile lives and through the apps they use most.

Push notifications

Push notifications are ads appearing in the notification tray of a mobile device. This type of ad displays outside the app and does not affect app usage.


AppWall takes up the entire app screen, usually when an application first starts. Advertising displays with small images and a brief description of each item in a list.


This ad type displays outside the app in a dialog form. Dialog ads in mobile perform up to 2X better than traditional banner ads.

Icon ads on mobile desktops

Icon ads appear on a mobile desktop and look the same as icons of installed applications. Icons allow advertisers to engage users and get a response to the advertising right on the device’s main screen.

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