All posts in category: General

Georgian trip 2019

OrbitSoft Georgian trip

To build a strong team and reward our stuff for their hard work, we have team building trips each year. But this year is very special because this time we have been to Tbilisi, the capital of Georgia.

It’s one of the most popular places to visit in the Caucasus.

We have spent there four lovely days, visited several beautiful places, such as — Jvari Monastery, Holy Trinity Cathedral and a village of Mtskheta. These are one of the oldest places of Tbilisi.

And of course, we really enjoyed local foods and the people were extremely nice.

Right now, we are back to the office with great emotions and good memories, and we ready for the new projects and bigger challenges!

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Our hobbies

3…2…1 Lift-off!!!

It is symbolic that this sculpture was printed by guys from our QA department (yes, 3D printing is their hobby 🙂 )

After all, they are the guarantors of smooth launches that our customers’ products require.

Our quality assurance team is involved in each step of the development process.

While our developers put their all into designing a great product, Quality Assurance are there to ensure we’ve written tests to cover all the edge cases, and that we don’t let those pesky bugs loose into the wild.

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CES 2019

Started this year in Las Vegas on CES 2019.

That is the place where you can get the right mood for the whole year as it attracts the world’s business leaders and pioneering thinkers.

A lot of trailblazing topics were represented there, such as — internet of things, self-driving cars, augmented & virtual reality, artificial intelligence, and 3D printing, of course.

And, as usual, we got in touch with several promising startups.

Thank you for your time guys, hope we will cooperate really soon.

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Thanksgiving day 2018

Thanksgiving day

Hello there!

Thanksgiving is coming and we wish you a happy and festive holiday with your loved ones.

Gather on this day to be thankful for what we have, for the family we love, the friends we cherish, and for the blessings that will come.

Happy Thanksgiving!

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Web Summit 2018

Web Summit

Recently we’ve been to Web Summit in Lisbon. It’s the largest technology conference in the world, connecting the technology community with all industries.

According to official data it had a participation of 170 countries, and from which we can disaggregate a total of 1,200 speakers, 2,500 journalists, and 2,200 companies.

Also, there was an audience of 70,000 spectators, which surpasses its previous edition that had an audience of 60,000 people.

The most noticeable thing was the startups!

Startups from small and large technology companies had innovative projects never seen before. A lot of young companies were there.

And of course, we found a lot of new partners with a great potential. Really glad, that we decided to visit this expo, the best event in our schedule this year, to be honest.

See you next year!

Web Summit

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Dmexco and The European Summit Networking Conference & Expo

Dmexco

We do not know about you, but this September turned out to be particularly productive because we managed to attend two exhibitions in Europe at once — one after the other.

The first was the Dmexco in Cologne, it was held September 12-13. Here we met a lot of our colleagues from the world of digital marketing and had time to share experiences with them, as well as got a lot of promising acquaintances.

Very good result, which even slightly exceeded our expectations.

Right after the end of this exhibition, we went to Prague, where the second event was waiting for us — The European Summit Networking Conference & Expo for Digital Products, which lasted for four days, 14 – 17 September.

More than 1,400 companies from the world of online entertainment, e-commerce, finance, gambling, online dating, forex, binary options, and health were waiting for us. And also it should be noted pleasant meetings with our long-time partners such as, for example, ExoClick company.

In general, all four days passed in a measured rhythm, and the exhibition turned out to be quite fruitful for us.

In general, the beginning of autumn turned out to be busy for our company, but we are not going to relax either, as the Web Summit awaits us ahead, which will be held in Lisbon from November 5 to 8.

We will be glad to meet you there, friends!

OrbitSoft on Dmexco

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Mobile World Congress 2018 in Shanghai

On June 27-29 we took part in Mobile World Congress 2018 in Shanghai.

This event attracted more than 60,000 participants from 112 countries — a truly large-scale event. Among 550 booths of the companies participating in the exhibition — there was something to see:

  • Presentations by industry leaders on «How Mobile Technologies Create a Better Future»
  • Exciting demonstrations of the most advanced mobile products and services
  • Presentations by outstanding women from the mobile industry, as part of the Women4Tech program, as well as the Women4Tech AMO Award
  • Introduction to the next generation of industry leaders

And much more.

All it made three days of the exhibition unforgettable. And getting to know new business partners has become a pleasant bonus for us.

Well, now we are waiting for AFFILIATE SUMMIT in New York, which will be held on July 29-31.

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Updates to the OrbitSoft Ad Server

As you may be aware, the OrbitSoft ad server has recently experienced some updates. One of the main reasons we decided to update the product was the high costs we were continuously incurring. Our team also constantly ran into the problem of lack of flexibility when scaling, which was a result of a rigid, unbending architecture of the ad server. We were additionally struggling to put out updates due to the necessity of creating many copies of the product each time, since these copies serve the demands of different clients.

As it stood before, the ad server was split into several separate services which were completely rewritten in the Go programming language. Making this update helped us greatly increase effectiveness, while cutting costs. This new architecture allows for much more flexible scaling of our system, which supports us serving our clients better. It’s a win-win!

While creating these new services, we also generated the ability of fulfilling several requests from numerous clients simultaneously. In the future, this will simplify the updates process, facilitating the release of new versions of the product more frequently.

It’s important to note that while testing the product, we replaced a part of the NoSQL repositories on Aerospike. The system became more efficient and the number of servers which were being used in data storage was reduced.

Furthermore, our innovative team changed the subsystems of collecting and storing statistics and began using the ClickHouse data storage for gathering and processing statistical data. This will help save time for delivering collected data for end-users, and will allow the end-users to promptly react to any changes. In the future, we plan to offer our valued users the possibility of receiving reports in any sections desired.

Phew! We’ve been busy!

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