All posts in category: Mobile Advertising

Android Plug-In – Our Latest Development

Android Plug-In

Our OrbitSoft team has started the New Year off by working on developing an Android plug-in. The purpose of this plug-in is to offer the ability to look through a catalog of video files and to watch the actual video files.

In the process of developing catalogs for video files, we worked to fulfill various requests, such as:

  • Receiving the list of videos with the ability to sort and filter by category
  • Searching by key words

The list of video files is presented as an endless list. In order to create this list, we used the RecyclerView widget, which is a more advanced and flexible version of ListView. It’s a container for displaying large data sets that can be scrolled very efficiently by maintaining a limited number of views. The RecyclerView widget is a great tool when you have data collections whose elements change at runtime based on user action or network events.

For the purposes of personalizing the user’s data, we set up a PIN code. If the user sets up a PIN in the settings, then the plug-in will ask for the PIN when the plug-in is turned on. Security is paramount!

In order to view video files in the plug-in, we integrated ExoPlayer, which is an application level medial player for Android. It provides an alternative to Android’s MediaPlayer API for playing audio and video, both locally and over the Internet. ExoPlayer is a cutting-edge tool which supports features not currently supported by Android’s MediaPlayer API, including DASH and SmoothStreaming adaptive playbacks. ExoPlayer is easy to customize and extend, and can be updated through the Play Store application updates.

We used a video controller for monitoring the videos and their quality, based on the user’s preferences. As a user, you can take a range of actions with the videos, including:

  • Add a video to selected
  • Mark a video as liked or not liked
  • Download a video
  • View a list of similar videos

You may be wondering how to view a video when not online. The answer is simple – the plug-in uses a service for downloading video files. You have the option of downloading the file into your phone’s internal memory or onto an SD card. User’s activity on the plug-in can be tracked through the Flurry Analytics service, which we have integrated for this purpose.

Finally, as could be expected, the Android plug-in displays advertising from the Orbit Ad Server platform. The plug-in will feature banner ads, as well as interstitial ads on the pages of the video player.

As you can see, we’ve had a busy start to the year. We will continue working hard to bring more technological advantages to our clients throughout 2017 and beyond!

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Mobile Ad Module

Today we are happy to announce that our Mobile Ad Module is ready!

Owners of Orbit Ad Market and Orbit Ad Server systems can expand their system and make it more attractive for advertisers and publishers with this latest module.

OrbitScripts Mobile Advertising is the simplified way to serve ads via phones or other mobile devices.  By using this module your advertiser will receive the latest mobile ad features available on the market.

With just a few clicks your advertisers can run and manage their mobile campaigns.  Advanced mobile targeting options allows them successfully reach their target audience.

Mobile Ads Types

Below is a list of just a few benefits available to your Advertiser with the new module:

· Monetize your iPhone, iPad, Android, Windows phone and other mobile traffic

· Create text, image or wap mobile ads in a variety of ad formats

· Manage mobile campaigns in one integrated application

· Precise targeting option to reach your mobile audience

· Advanced campaigns monitoring includes frequency capping, managing clicks and impressions for the full control over mobile campaigns

· Detailed reporting tools to see how mobile ads drive results for your business

Have questions? Contact us right now and our skilled support team will help you select the best solution for your business.

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