All posts in category: Orbit AdServer

Today’s Ever Evolving Diversity in Ad Formats and Business Models

A wide range of business models and ad formats are taking today’s Internet advertising campaigns by storm. Let’s look at where they are, where they’ve been and most importantly – where they’re headed!

Online Advertising is marketing communication intended to persuade Internet users (viewers, readers or listeners) to purchase or take actions based on content displayed on a website (or webpage) as it relates to products, ideals or services.

Unlike other arenas of advertising, online advertising benefits from a dynamic interactivity between advertisers and consumers. Promoting products and services over the Internet adds the ability to target intended audiences in the context of their interests (contextual advertising) with strategic , interactive delivery across segments such as age, gender, geographic region, day part, and more.

So what can online advertising do for you?

· Attract your visitors’ attention

· Arouse your visitor’s interest

· Compel your visitors to visit your advertiser’s websites

· Impel your visitors to complete actions you intend (this will vary depending on your advertisers’ goals be they to sell products, get users to register their personal information on their website, or subscribe to email lists, etc.).

Evolution in Advertising Industry Business Models

According to the observed behaviors of advertisers in the online market, advertising business models have evolved from CPI (Cost Per Impression) or CPM (Cost Per Mille – 1000 impressions) to CPC (Cost Per click) to CPA (Cost Per Acquisition).

The illustration below depicts the shift from CPC to CPA:

shift from CPC to CPA Internet Ad Formats Divided into 4 Critical Categories:

– Search ads

– Mobile ads

– Video ads

– Other ads

Internet Ad FormatsText Ads. Advertisements composed of text (displayed largely as sponsored links on search engines), indicated by underlined hyperlinked titles, when clicked, take the user to that advertiser’s website. Text ads are key players in content targeting. Text ads are also generally lower in cost than banners, as they are fairly simple and many websites will accept them.

Text ad

Text ads categories

Banner ads. Ads placed at any point on a web page typically contain text, logos, photographs or other images. Banner ads are priced slightly higher than text ads because they are found to be more effective. Banner ads range from simple pieces of HTML code to multimedia objects developed using technologies like Java, Shockwave and Flash. Banner managers in banner ad software rotate them to keep a site’s content fresh adding content targeting contextual ads into the mix. Banner ads may also include video, sound and animation to pack a more powerful punch.

Banners ads

Banner ads category Rich media. Rich media ads allow advertisers to incorporate multimedia elements such as flash technologies adding sound, animation and post-production type special effects.

Rich Media ads

Brought about by the increased bandwidth of broadband, rich media ads may lead to higher response rates and better branding capability. Rich media ads certainly offer more creative potential.

A convergence of television and the Internet with interactive advertising is likely to lead to larger budget commitments. The largest advertisers are only just beginning to enter the online fray. New interactive media will likely lead to adjustments in web advertising agency business models, brands, and media choices, in concordance with a new data rich, understanding of consumers online habits. The future of interactive agencies and advertisers must be ROI-driven. Web ad agencies and advertisers must work together in collaborative ad networks to integrate ad campaigns, data, and technology through a variety of new, traditional and hybrid media across geographies and cultures.

In a recent study examining the effects of rich media ads, ads featuring video, on average, appeared to increase purchase intent by 1.16%, compared with a control group that did not see an ad. Compare the effects of videos ads to a simple Flash ad at 0.26%,and we’re seeing a huge difference,

Orbit Ad Server and Orbit Ad Market offer their users the ability to inject content targeting into their ad campaigns that display text ads, image banners and rich media ads.

In-text ads – Contextual ads are where targeted keywords or phrases are highlighted in the body of text on a web page. When users hover their mouse over the keyword/phrase they see an ad appear to arise out of the text. The selling point of this ad delivery format is its relevance to the web page’s content, allowing the ad to target the user’s known interests reaping the benefits of contextual advertising.

In text ads

At Orbitscripts, we’ve developed a plug-in for In-text ads that allows owners of Orbit Ad Server and Orbit Ad Market to display In-text ads on all of their websites.

Bloggers and website owners earn PPC (pay per click) revenue each time users click a hyperlinked ad. Words and phrase choices are selected by ‘In-text crawler systems and algorithms’ that identify subjects and keywords/phrases as areas of interest within the page. The system then looks for the occurrence of keywords/phrases corresponding to products and services promoted by advertisers and attaches those corresponding ads from its ad network inventory to words and phrases on the page. The users sees the content of an In-text ad in a “tool-tip style balloon” above the keyword. The ad displays when a page visitor passes their mouse over the keyword/phrase.

Pop-up/Pop-under ads. These types of ads open in a new web browser window over (pop-up) or under (pop-under) a website, when the visitor enters the website. You’ve surely run across pop-up advertisements in your travels around the net. Though many people find pop-up advertisement delivery annoying, pop-up/pop-under advertisements are the most noticeable for visitors and are a very efficient way to promote products and services.

Pop up adsOrbitScripts offers highly effective, easily customizable Pop-up/Pop-under advertisement Plug-ins for our two ad management solutions: Orbit Ad Server and Orbit Ad Market.

Floating ads – Rich media ads that appear to float above the content on a web page. Research shows floating ads to be one of the most effective ad delivery formats with some of the highest click through rates (CTR).

OrbitScripts always moves in step with the latest in ad serving technology. As of this writing, we’re developing a plug-in that provides our ad serving software users the ability to offer strategic, content targeted floating ads to their advertisers and publishers.

Floating ads

Floating ads, also known as overlay ads, are rich media ad formats that enable advertisers to serve advertisements that appear uninitiated or superimposed over a user’s requested page. The ads then disappear or become unobtrusive after a specifiable short time period (typically 5-30 seconds).

The most basic floating ads simply appear over the web page, either full screen or in a smaller rectangular window. They may or may not provide a means of escape, such as a close button. More sophisticated versions come in any shape or size and include sound, animation and interactive components.

What Floating Ads Can Do for You:

· Floating Ads are proven to increase brand exposure through the delivery of visually engaging, impactful content that ‘floats’ above your publishers’ web pages. Floating ads add elegance to content targeting in contextual advertising with the graceful way they appear then dissolve. The prevalence of the floating ad in recent years is attributed largely to its high impact.

· Publishers are given full control over their positioning and layering attributes. By specifying screen coordinates and z-index parameter values passed to the Mediaplex ad tag, the publisher can effectively optimize the delivery of the floating ad, so it doesn’t obscure or interfere with their site’s core content and other layered elements.

· Publishers may control the duration of the floating ad to their tastes. This is set as a variable passed on the ad tag.

Expandable ads. Expandable rich media ad formats, allow the dimensions of an ad to expand contingent upon a user action – typically a click or mouse-over. When a user clicks or mouses over an expandable banner the parameters of the ad expand beyond its original space making the ad appear larger, adding real estate value and attention grabbing to the user experience. The expandable banner ad format is rapidly gaining in popularity with both advertisers and publishers.

Expandable ads

Orbitscripts does not sit on the sidelines when it comes to delivering the latest in advertising technology to our user base! Keep checking back here for our upcoming announcement of the arrival of a new plug-in we’ve got in development that will put the power of expandable ads in your Orbit Ad Server and Orbit Ad Market online advertising arsenal.

The most common applications expand leaderboard spaces vertically into larger rectangles (i.e. expand from a 90 pixel height to a 500 pixel height.) or expand 250×300 rectangle spaces horizontally into larger rectangles (expansion from a 300 pixel width to a 600 pixel width). Lots of other implementations are also possible with the expandable ad format.

Expandable Ads and You:

· Get more ad space to share interactive experiences and content targeted information with your advertiser’s audience.

· Support the inclusion of any number of rich media ad features, including video within a single ad unit.

· Allow your advertisers to measure the number of ad expansions and the amount of time the ad is expanded, in addition to common metrics available to all Mediaplex Rich Media ad formats.

Video ads. Video advertising really speaks for itself. According to market statistics, users click video ads 10 times more frequently than your average banner ad! Who doesn’t love video? Video ads grab visitors’ attention and hold it while your message is delivered, increasing demand for your advertisers products or services.

Video ads

One big word: Youtube.

Online video is forever increasing in popularity with viewers and TV companies are starting to realize there’s a real need for a cross-platform strategy. The days when television was all there is and was more than enough to captivate an audience are well and truly over.

From a fiscal standpoint, Internet video ads will only truly take off when media, TV, and cable companies embrace it as an alternative to traditional television. But for that to happen, there has to be a profit in it. Can Web Television ever compete with traditional TV when it comes to ad revenue?

US Online Video Ad Spending

We’re working to bring video module creation to your Orbit Ad Market and Orbit Ad Server systems. We stand strong on our commitment to keep our ad serving and ad network platforms on the leading edge of ad serving technology. Bookmark this blog for an announcement of our new video module creation plug-in coming soon!

Mobile Ads

Internet users are just not sitting inside on their butts in front of their screens any more. Butts and screens are on the move with today’s smart phones, ipads, tablets, ebook readers, laptops, mini-notebooks, netbooks – you name it! Thanks to the plethora of mobile devices available, the PC is on its way to being at least a secondary point of access. As always, form follows function. Consumers look to the Internet to stay wired to the world – for news and information and ever increasingly for entertainment and staying tapped into their social networks. Make sure your mobile ads go where they go.

Mobile Advertising isn’t just driven by mobile display ads. Text messaging is creating a new marketing opportunity to reach mobile users and your potential clients.

Data already shows higher response and conversion rates from Mobile Advertising.  eMarketer’s forecast mobile ad delivery to hit $1 Billion by 2011 and that looks just about right on target. Are you going to be a part of it?

US Mobile Ad Spending Stay tuned with OrbitScripts!

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Orbit Open Ad Server

Before you buy something – you need to try it, right? Therefore, we developed the Lite version of our product Orbit AdServer – Orbit Open Ad Server, that soon would be available for download from our site.

You would be able to download and install it yourself to your server or hosting.

Orbit Open Ad Server is a free open source solution that will allow you to place ads on your web sites and monetize your traffic to earn money.

This ad serving platform has limited functionality compared to the Orbit AdServer, but you’ are more the welcome to upgrade it to Orbit AdServer solution anytime.

open ad server

Orbit Open Ad Server is an open source solution with open source, you can modify it yourself to fit your needs.

One of the most attractive features of the Orbit Open Ad Server is that it will have a built in XML feed from our advertising network ByteCity. Thus, you will have access to a large network of advertisers ByteCity and can start earning money.

On Orbit Open Ad Server you can mix the ads! Receive advertising from major advertisers, network ByteCity and place it on your sites, mixing it with ads from your own advertisers and third-party advertising networks like Google AdSense, Yahoo Publishers, etc.

If your site is built on a popular CMS system like Drupal, Joomla or WordPress, you can easily place ads on them with Orbit Open Ad Server by built-in CMS modules.

With Orbit Open Ad Server you can mix and place ads on your sites and make a modification of the script in according to your business requirements.

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Video Ads

Video advertising is one of the most effective and popular ad types on the Internet. Video ad is a short video that has useful information about the product or service offered by an advertiser.

So we decided to concentrate on creating a video module for our main platform. As usual, we use the latest technology to develop it.

Video Module will include two types of video advertising: in-banner and in-steam video ads.

Banner advertising is a new type of advertising that allows users of your system to place video ads in the site channels.

Video Ads

An in-Steam video ad is an ad that can appear in the video clip before the show, during the show or after the show. In-Steam video advertising can be divided into several types:

Pre- rolls – promotional video that shows ads before the main content Mid – rolls – ads displayed in the middle of main content Post- rolls – ads displayed after the main content Overlays – advertising (text ads, graphical banners, rich media and flash-banners) that is shown in parallel with the main content. Video Module of Orbit system will include an embedded player, that can be used in two types of players: JW Player and Flow Player.

In addition to the embedded player, users of the system also can use third-party video player that supports VAST standard.

We are developing a video module, taking into account not only of modern technologies and standards, but the convenience of its use for our customers that will use it in a wide variety of videos to achieve maximum results.

The next step in expanding our products would be creating ad module for mobile phones.

Stay tuned!

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Future Releases

Today we want to share with everyone out future projects and ideas.

By the end of 2010 we plan to release several plug-ins for Orbit AdMarket and Orbit AdServer products so you can expand functional abilities of your system to make it convenient for you and more attractive for advertisers and publishers.

Below is a list of plug-ins we are planning to release:

Pop-Up/Pop-Under Plug-in

Using Pop-Up/Pop-Under Plug-in you can display pop-up/pop-under ads on your websites – pop-up ads windows load over your web page and pop-under windows quietly load under your web page. According to affiliate network statistics pop-up-pop-under ads are one of the most efficient ad type in the Internet.

Floating Ads Plug-in

If you spent any time surfing the Internet,  you probably saw several examples of Floating ads. Using Floating Ads Plug-in you can display floating ads on websites.

CPA Plug-in

CPA or cost per action is a widespread ad type in the ad serving networks. In this ad type advertisers pay only for the amount of users who complete a positive transaction, such as a purchase or sign-up. It’s Obvious that CPA ad is the best type of ad to purchase for advertisers, and we can understand why.

User API Plug-in

User API Plug-in is a web interface that allows you to manage users and to get statistics. You’ll be able to create new users, edit users information etc. The main distinctive feature of this plug-in is that thru API you can do it in any third party system or script.

Stay tuned for more news.  Follow us on Twitter to get the latest updates.

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Conversion Tracker Plug-in

We do the best we can to keep you informed on the latest events and releases of OrbitSoft. Big news today – we released our newest product , the Conversion Tracker Plug-in for Orbit AdMarket and Orbit AdServer.

Wanna know more about it?

The concept of conversion in advertising is an indicator that shows the positive effect of ads on the website. Positive conversion can be user registration, newsletter subscription, product ordering and much more.

For example, an on line store positive conversion is the conversion of the store visitors into buyers.

Here is how the conversion is calculated – the number of visitors with a positive action, divided by the total number of website visitors, and multiplied by 100, thus, the conversion is shown as a percentage.

Conversion Tracker Plug-in

The higher the conversion, the better it is for the website owner.  For example, the conversion rates for advertisers show the effectiveness of their ads for certain product.

To main way to increase the conversion rate on your website is to use lots of banners or contextual ads, work on usability and site optimization for search engines.

With Conversion Tracker Plug-in, advertisers using Orbit AdServer and Orbit AdMarket can track the effectiveness of their ads.

Advertisers can track the effectiveness of the campaign, identify the best possible return on ad investments and manage it.

Please let us know if you need more info on the Conversion Tracker Plug-in.

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Orbit Products Updates

We are happy to inform you that Orbit AdServer and Orbit AdMarket products are enhanced with the new features!

Orbit AdServer:

  • Authorization system for advertisers – the administrator is able to approve advertiser’s account after the registration. Advertisers do not have access to their control panel until the administrator approves their registration.
  • Quick search feature – the administrator is able to quickly search for sites (by site ID, Title or URL) and for advertisers (by advertiser’s ID, Email, Full Name or Registration Date).
  • Multiply categories – the administrator can assign multiple categories for created channels and added sites.
  • Campaign capping – for chosen advertisers the administrator can view ad campaigns and set click limits for it. The administrator can set number of clicks and limit period (in hours). Campaign capping feature helps administrator to protect his advertisers from fraudulent clicks.
  • Tags – the administrator can use several ad networks and agencies at once for one ad placement (channel). Administrator is able to define ads display priority and set ad rotation for the third party ads, ads from XML feeds and ads from direct advertisers.
  • Custom channel formats – the administrator can create unlimited number of custom formats for each channel (Ad Placement).
  • Rich Media – the administrator is able to create rich media channels. Advertisers can upload their rich media ads in these channels.

categoriesCampaign Capping


Orbit AdMarket

  • Authorization system for advertisers and publishers – the administrator is able to approve advertiser’s account or publisher’s account after the registration. Advertisers and publishers can’t access their control panel until the administrator approves their registration.
  • Publishers’ sites authorization – the administrator has to approve sites that were added by his publishers. After the publisher added the site into the system, he needs to prove site ownership by displaying a certain code on his website.
  • Quick search feature – the administrator is able to quickly search for sites (by site ID, Title or URL), for advertisers (by advertiser’s ID, Email, Full Name or Registration Date) and for publishers (by publisher’s ID, Email, Full Name or Registration Date). Publishers can also quickly search for sites (by site ID, Title or URL).
  • Multiply categories – the administrator and publishers can assign multiple categories for created channels and added sites.
  • Campaign capping – for chosen advertisers the administrator can view ad campaigns and set click limits for it. The administrator can set number of clicks and limit period (in hours). Campaign capping feature helps administrator to protect his advertisers from fraudulent clicks.
  • Tags – the administrator and publishers can use several third party ad networks and agencies at once for one ad placement (channel). Administrator and publishers are able to define ads display priority and set ad rotation for third party ads, ads from XML feeds and ads from direct advertisers.
  • Custom channel formats – the administrator can create unlimited number of custom formats for channels (ad placements). Custom channels formats can be access by the administrator and by publishers when creating a channel in the system.
  • Rich Media – the administrator and publishers can create rich media channels. Advertisers can upload their rich media ads in these channels.

If you own Orbit AdServer or Orbit AdMarket, please contact your OrbitScripts manager on how to upgrade your system.

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New OrbitScripts Plug-ins

Today we want to tell you about updates, that we did on the Orbitscripts.com website.

Orbitscripts developed two new plug-ins for Orbit AdServer and Orbit AdMarket .

Below is the short overview:

Coupons Plug-in

Coupons-Plug-in

Coupons Plug-in allows owner of the Orbit AdServer or Orbit AdMarket attract more advertisers to their system.

Coupon – is a special code that advertisers can activate in the system that can bring you extra revenue.

You can create unlimited number of coupons. New advertisers get bonus coupons for signing up.  Also you can provide bonus coupons action for your current advertisers.

Billing Invoice plug-in

Billing-Invoice-plug-in

Billing Invoice plug-in can be used for Orbit AdServer or Orbit AdMarket by owners, who would like to provide their advertisers with additional way to pay with bank transfer,

The principle behind this plug-in is simple. Advertisers can make an invoice for administrator and pay this invoice via bank. When money arrives to the account, administrator credits the advertiser’s balance.

This Plug-in can be useful in cases when advertiser doesn’t have the ability to deposit money through PayPal and Authorize.

And more exiting news:  in the nearest future we are planning to release Site Review and Adult Filter plug ins for Orbit Search.

Site Review Plug-in

Your visitors can view and leave reviews for different websites.  All they need to do is to input site’s URL into the search field and press the search button. It will display the site and reviews for it.  Administrator can recommend sites for the visitors.

Adult Filter Plug-in

With the help of  Adult Filter Plug-in you can adjust your settings, so unwanted websites will be blocked.  If the user entered prohibited keyword in the search field, he’ll see a notification message that the search request is unavailable.You can filter search results by managing 4 parameters: keyword; title; description; url.

Stay tuned!

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In-text advertisement technology

Today we would like to tell you a little more about our in-text ad technology.

Nowadays only a few networks provide an in-text ad service. Below is a brief overview on how it works.

in-text ads

Steps for website owners (webmasters):

  1. Register in the ad network that provides this technology.
  2. Place a special code on your website. The code analyzes page content and automatically displays he most relevant keywords as hyperlinks. When visitors point a mouse over these links they can see an ad. By clicking on the ad the visitor will be redirected to advertiser’s website.
  3. That’s it. Now you can start making money. You get paid for every click on in-text ad placed on your site.

For advertisers:

  1. Register in the ad network that provides in-text ad technology.
  2. Upload or create your ad campaigns and advertisements.
  3. Set keywords for each created ad.
  4. Select website from the list where you can display in-text ad.
  5. In-text ad technology helps you attract more customers.

Please note that in text contextual ads won’t need additional space on your site.

We offer two in-text technology solutions:

Orbit AdMarket + In-text Plug-in – You can create your own ad network and connect websites’ owners with advertisers while making ad revenue from in-text ads.

Orbit AdServer + In-text Plug-in – You can display in-text ads on your websites.

Please do not hesitate to contact us for any additional information.

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Parked Domains

Today we want to tell you more on parked domain system. It’s a rapidly developing business that allows you to make money on your unused domains.

The main advantages of parked domains are:

  • you only need to register a domain, there is no need to create a website
  • no need to publish parked domains on the server, domain is simply redirected to the specific IP address
  • you won’t need to pay for hosting, site development or support

Many people buy domains with the purpose of re-selling it in the future or create a website. But until these domains are unused, their owner needs to pay registration and ownership extension fees. People who hold dozens or hundreds domains don’t want their domains to stay “frozen”, they want make money on them.

parked domains

You wonder, OK I parked a domain, what’s next? To start earning money on parked domains you need to display ads on it. You can display ads from two sources: third party ad networks and agencies or from direct advertisers. Direct advertisers place their ads on parked domains to target bigger audience. And you make money from the number of user clicks on the ads.

From the information above you can see that parked domain revenue depends on the following factors:

  1. Number of parked domains. The more parked domains you have more money you make.
  2. Domain name. The similarity of your domain name with domain name of popular sites. (for example, google.com – your domain – gooole.com)
  3. Number of visitors. More visitors type your parked domain, more money you get.

There are numerous companies that provide space for your unused domains, and pay you a percentage from clicks on advertising links. Now you can create your own domain parking system with OrbitScripts Domain Parking Plug in!

Orbit AdServer + Domain Parking Plug-in – You can park unlimited number of domains in your system and display ads from third party ad networks, agencies and advertisers.

Orbit AdMarket + Domain Parking Plug-in – You and your publishers can park unlimited number of domains in your system and display ads from third party ad networks, agencies and advertisers.

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