All posts in category: OrbitSoft

Dmexco and The European Summit Networking Conference & Expo

Dmexco

We do not know about you, but this September turned out to be particularly productive because we managed to attend two exhibitions in Europe at once — one after the other.

The first was the Dmexco in Cologne, it was held September 12-13. Here we met a lot of our colleagues from the world of digital marketing and had time to share experiences with them, as well as got a lot of promising acquaintances.

Very good result, which even slightly exceeded our expectations.

Right after the end of this exhibition, we went to Prague, where the second event was waiting for us — The European Summit Networking Conference & Expo for Digital Products, which lasted for four days, 14 – 17 September.

More than 1,400 companies from the world of online entertainment, e-commerce, finance, gambling, online dating, forex, binary options, and health were waiting for us. And also it should be noted pleasant meetings with our long-time partners such as, for example, ExoClick company.

In general, all four days passed in a measured rhythm, and the exhibition turned out to be quite fruitful for us.

In general, the beginning of autumn turned out to be busy for our company, but we are not going to relax either, as the Web Summit awaits us ahead, which will be held in Lisbon from November 5 to 8.

We will be glad to meet you there, friends!

OrbitSoft on Dmexco

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Affiliate Summit East 2018

Affiliate Summit East 2018

Finally, we are back from New York, where we visited a major exhibition Affiliate Summit East 2018, which brought together the titans of digital marketing.

This event attracted a huge number of participants from more than 70 countries.

During the three days of the exhibition we had time to see and learn a lot, for example:

  • presentations and speeches on the latest trends in the field, problems, their analysis, and solutions;
  • various events in an informal atmosphere, for the exchange of ideas and experiences with colleagues (networking);
  • a big attention was paid to the QA sphere;
  • acquaintance with the leaders of the new generation of the industry and much more.

It was very pleasant to meet both new faces and our senior partners. This rare opportunity to discuss our affairs face-to-face was very useful. Thanks to Affiliate Summit East!

Well, now we are waiting for one of the biggest events of this year — Dmexco Digital Marketing Exposition & Conference in the glorious city of Cologne, which will be held on September 12-13.

We will be happy to meet you there, friends!

Affiliate Summit East 2018

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Mobile World Congress 2018 in Shanghai

On June 27-29 we took part in Mobile World Congress 2018 in Shanghai.

This event attracted more than 60,000 participants from 112 countries — a truly large-scale event. Among 550 booths of the companies participating in the exhibition — there was something to see:

  • Presentations by industry leaders on «How Mobile Technologies Create a Better Future»
  • Exciting demonstrations of the most advanced mobile products and services
  • Presentations by outstanding women from the mobile industry, as part of the Women4Tech program, as well as the Women4Tech AMO Award
  • Introduction to the next generation of industry leaders

And much more.

All it made three days of the exhibition unforgettable. And getting to know new business partners has become a pleasant bonus for us.

Well, now we are waiting for AFFILIATE SUMMIT in New York, which will be held on July 29-31.

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Affiliate Summit West 2018

Affiliate Summit West 2018

From the very beginning of the new year OrbitSoft began to work. Our team arrived to the fabulous and already well-known for us Las Vegas to participate in the 2 largest exhibitions — Affiliate Summit West 2018 and CES.tech 2018

Like his counterpart from the east coast, the Affiliate Summit West, held from January 7 to 9, brought together all the major players in the digital advertising market from around the world.

This is an excellent chance to establish contacts with companies with a wide variety of requests. There were about 6000 participants from more than 70 countries around the world.

And we did our best to take full advantage of the opportunity to communicate with our potential customers, and also to meet live and thank our current partners for their trust.

The Affiliate Summit West 2018 was just our first stop in Las Vegas. Immediately a new adventure has begun — CES.tech 2018

Affiliate Summit West 2018

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Blockchain Technology – A New Movement is Here

BlockChain

As we all know, new technologies are constantly being created and old ones being updated in order to sustain the ever-growing business demand for the most cutting-edge tools. Recently, the blockchain technology has become very prevalent in various industries, including the advertising business. We strongly believe that blockchains are already changing the global business structure, and that these changes will facilitate growth for the digital market, and specifically for the advertising world.

So what is a blockchain? At its core, a blockchain is a large knowledge database. It’s basically a continuously growing list of records. As soon as a record is noted down in the chain, it becomes permanent and will continue to exist, unaltered, for as long as the chain exists. Furthermore, the blockchain is distributed to all the chain members and each user has access to the full copy of the chain.

The blockchain network does not have a centralized control point, or a single point of cancelation, as do other chains. That means that if one or several users are disconnected from the chain, the chain still continues to grow and the data is not lost.

This ability to keep complete records about all transactions in the chain, and to make these records available to all the chain members is what makes a blockchain so attractive and effective for complex problem solving.

Since the advertising industry has always been ahead of the curve, the blockchain technology is already being widely used in the digital advertising space. A non-profit research organization called iAB Tech Lab has recently assembled a team of experts in order to study the ways to use blockchains in order to develop standards for making advertising more effective and valuable.

Here at OrbitSoft, we have selected several of our own interesting projects to work on, based on blockchain technology.

  • AdChain is an open protocol on Ethereum’s public blockchain. Its stated goal is to allow for building of decentralized applications, specifically for use in the digital advertising ecosystem.
  • Adex is a decentralized ad exchange that utilizes Ethereum to address problems like fraud, privacy, and consent in the digital advertising space.
  • The Basic Attention Token (BAT) utilizes the Ethereum blockchain to create a token that can be used to obtain a variety of advertising and attention-based services on a purpose-built platform.

Using the blockchain technology, we are hoping to make progress toward resolving issues such as fraud, discrepancies with billing, financial transaction risks, and verifying the validity of advertising resources.

Currently, the blockchain technology is going through an unprecedented growth spur, mostly due to the popularity of cryptocurrency. In order to stay up-to-date and to be able to offer our clients the latest and greatest technological possibilities, we are planning to incorporate cryptocurrencies (Bitcoin, Ethereum, Litecoin, etc.) into our own products going forward. Stay tuned for more exciting updates!

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Happy Thanksgiving Day!

thanksgiving card

We would like to congratulate our American clients with the Thanksgiving Day!

Thanksgiving is traditionally a day for families to get together for a special meal and it is time for many people to give thanks for what they have. Thanksgiving is a perfect time to express love and care to the closest people.

May your Thanksgiving Day be filled with love and cheer. Happy Thanksgiving!

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Dmexco 2017

13-14 September, right after Webmaster Access 2017, OrbitSoft attended DmExco, which is considered as one of the leading digital advertising exhibitions in Europe. 50 700 visitors from all around the world and more than 1 000 exhibitors attended DmExco this year.

DmExco is the global business and innovation exhibition, which enables to see new trends and to define the business potential of the future projects. This is the great meeting place for media and marketing professionals, technical specialists, and designers.

We were happy to attend this very important event in the digital advertising world. The endless flow of meetings, training, and seminars gave us excellent experience and new connections.

It was very productive European tour for our company. Thanks to all participants for making DmExco a success! For us it was a pleasure to meet with you!

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Webmaster Access 2017

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The beginning of September was very busy for OrbitSoft – our team planned to visit 2 European exhibitions at once. The first in the list was Webmaster Access, which taking place from September 8th – 11th at the Amsterdam Double Tree by Hilton.

Webmaster Access is one of the biggest events in the digital advertising field of the adult industry. This year the exhibition attracted about 1500 participants from more than 30 countries.


Attendees and participants could get know each other and chat in a cozy friendly atmosphere and exchange contacts on the Meet Market.

We had a lot of interesting meetings. It was a pleasure to meet with our old friends and got new ones.

Webmaster Access was very successful for our team. The next stop is DmExco 2017

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Affiliate Summit East 2017

ASE 2017

We attended Affiliate Summit East 2017, which was held in New York for 3 days, from July 30 to August 1.

Affiliate Summit East is one of the biggest themed events in the digital advertising field. Attending ASE is mandatory for all companies that seek to develop their North American direction. This is an ideal meeting place with potential clients from USA and Canada, as well as with partners from many other parts of the world.

We visited seminars from leading industry companies, held many useful meetings and negotiations, which in the future will certainly turn into a long-term partnership.

The Affiliate Summit East 2017 was very useful events for us. Now our next stop is Webmasteraccess 2017 in Amsterdam and DmExco 2017 Cologne, which will be held one after the other in the middle September.

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Three Rules at OrbitSoft

Hello OrbitSoft community, worldwide. I would like to tell you about recent updates here, all of which relate to our 24-hour mentality offering great support, continuous access and a fun company culture.

Rule 1: 24-hr Support
Our Support Department isn’t doing more work necessarily, but we’re doing it in many more places. Support provides uninterrupted, 24/7 assistance to OrbitSoft customers located all over the world: from the U.S. to Australia, China to India to Europe.

And even as we expand, our service rule remains unchanged: We are committed to responding to customers in the shortest time frames possible, allowing customers to save time and money associated with software and maintenance.

In rare cases where a service call does require additional resources (or if a customer wants to change interface operation or some other system components) we strive to modify existing systems most efficiently, which means taking into consideration the changing market needs and to anticipate future support while taking care of the immediate requests.

Your software stays up-to-date. In fact, we strive to keep it ahead-of-date.

Rule 2: 24-hr Access
And just as we provide new technologies, we also provide new avenues of access: cloud storage, which gives the 24-hr access you need for global business.

Cloud storage allows our customers to reduce the costs of deployment and maintenance of software by:

  • Providing smooth software operation;
  • Simplifying customer access;
  • Allowing software deployment on our side;
  • Updating servers regularly and securely.

Our service team and cloud storage take a lot of pressure off the rest of the company to be innovative, to find new solutions, and to try new things. That’s a company rule, too. Don’t be afraid to try new things!

Support 24/7

Rule Three? Have Fun.
Don’t forget that our work is supposed to be fun. We try to make sure everyone not only works productively, but that they relax productively, too.

Management takes this relax rule as seriously as any other, regularly organizing trips to the mountains or to the beach for some team-building fun (and face-warming sun) away from the office.

And even when we’re here in the office, it’s not usual to challenge a fellow employee to a heated game of table tennis—but a relaxing heated game, of course. Because when you relax your mind a little bit, you’d be surprised at what new ideas you can come up with.

Those are Today’s Rules from OrbitSoft.
We hope our improved support and access opens up new levels of success for our customers. And we hope fun is a rule everyone remembers.

If you are interested in our software or our service, please feel free to contact us. We would be happy to hear from you and help!

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