Last month, we attended for the first time as members at Ad:Tech San Francisco, an annual conference where digital marketing’s best get together in the heart of the entrepreneurial city to meet, discuss, and network for the upcoming year.
But we didn’t just want to go straight to San Francisco. What’s the adventure in that? We had some exploring to do.
Our journey started with a flight from Rostov-on-Don to Moscow to Los Angeles—20 hours in the air until finally landing in California.
L.A. was windy and hot, especially for early April, but we still had a nice time, because we combined business with touristy things. And it was great to visit our best client in Beverly Hills, home to swanky Rodeo Drive and a few miles down the street from Hollywood.
Before we headed north to San Francisco, we also met some of our other customers in Irvine, CA, south of the city.
Then we headed north. We got a rental car and hit scenic Highway 1 along the Pacific Ocean from Los Angeles to San Francisco. We never imagined it would be so beautiful! It took us 12 hours to get there, but it was very scenic and worth the extra effort.
San Francisco is a great city. We arrived a couple of days before the conference began, so we had a chance to visit the Golden Gate Bridge and Silicon Valley.
The bridge is a marvel of engineering, and the Golden Gate itself represents so much beauty and inspiration. The Bay Area has been home to many gold rushes over the years: from real gold in the 1849er days, to computer hardware, to the new digital startup culture there now.
We were very impressed with the entrepreneurial spirit. We even got a chance to visit Google headquarters and see some ways we could make our own work environment more productive.
Then, it was show time. In previous years, we had only attended as visitors, so it was exciting to be at the Ad:Tech exhibit hall as members.
We got there before the event opened and installed our booth with everyone around us buzzing with activity and making preparations for the conference. We scurried around as we passed trucks, stacks, and people unpacking.
The next day we put on our OrbitScripts T-shirts with the logo of the company and went to the show—Jakob, Vladimir, Lada and Anna. We met our neighbors and visited the booths of our existing customers (for example, Blue Link Marketing) — many of whom have been using our software for years!
Once people began to flood the exhibit hall, the two days at Ad:Tech flew by.
Overall, we met a bunch of potential customers to follow up with in 2013—as well as potential partners, DMP providers, CDN providers, and ad exchange companies.
We shook hands, shared smiles, and talked business, ending our meetings by handing out branded marketing materials and fact sheets to generate new business and better awareness for the excellence we have at OrbitScripts.
In just a few days, we got our company in the hands and minds of many people. We gathered contacts and got personally acquainted with people whom we knew only through email and telephone before.
Those personal connections—and our ability to understand and solve their business problems at OrbitScripts—make us so excited to think where we will be by 2014.
Thanks, San Francisco! And thanks to everyone who made it possible. It was a great time. And time well spent.