All posts in category: Releases

CPM Advertising: From Managed to Network Placements

In digital marketing, CPM—or, cost-per-thousand impression—advertising is sold in two different ways:

  1. Ad packages bound to specific space on a website
  2. Ad packages that run on a CPM network

Both ways have advantages.

Ads Bound to a Specific Website: Managed Placements

For ad packages that are bound to a specific website, the administrator of a website creates a set CPM packages, indicating the number of ad impressions and cost for each ad slot. The advertiser then buys the placements he wants based on those administrator-defined conditions.

CPM 1

Managed placements are most effective for specialized goods or in cases when the ad space plays an important role for the advertiser—advertising camping equipment on a specific camping website, for example.

Because of the direct pricing and installation, it also helps when the owner of the ad placement system owns the website where the ads will be placed. It’s a smaller, hands-on way of doing business.

Ads on a CPM Network: Run Of Network

The second way, the CPM network, works better for large advertisers who want to reach a broader audience of consumers—say, to promote a new general household product or a mass-market beverage.

CPM 2

On Run of Network, advertisers are not bound to any specific websites at all, and administrators do not have to create a customized package for each website.

Instead, they advertise everywhere and get the maximum audience possible. It’s a bigger, more automated way to handle all the pricing and placements.

We Offer Both Managed and Network

Selling CPM ads in the Orbit Ad Server system used to be dominated by managed placements. We spent a lot of time making tools to help those customers work more profitably and efficiently.

Now, our tools have evolved to give customers the opportunity to choose a more convenient way to do business, by handling CPM advertising across a network as well as managed placements.

But with such big network opportunities in digital marketing, we think our customers need to consider how to reach more market segments and be able to offer advertisers a choice of how they want to advertise.

So tell us: is your business still mostly hands-on?
Or are you doing more network placements?
Regardless of size, which do you think yields the best ROI?

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Stop Worrying About The Calendar: Automatic Start and End Dates for Campaigns

In today’s digital advertising, the ability to customize and control the timing of ad campaigns is very important. That’s why we’ve added a new feature to Orbit Ad Server: Campaign Calendars.

Now when you create an ad campaign, you can also set a date for the beginning, the end, or both beginning and end of the campaign.

This new setting will help our customers manage specific campaign events for their clients, like special offers, limited-time promotions, and other seasonal milestones where the dates are known in advance.

No need to manually start and stop campaigns ever again.

So when it’s the busy holiday season and a company wants a campaign promotion to begin on New Year’s Day and expire after 2 months, all you have to do with the new Campaign Calendar is select January 1 as the Start Date and February 28 as the the End Date.

It’s just that easy.

The Calendar feature began with several Orbit customer requests, so if you think of an idea about how we can improve our ad server to meet your needs, please leave us a comment.

Your feedback drives our business!

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Mobile Ad Module

Today we are happy to announce that our Mobile Ad Module is ready!

Owners of Orbit Ad Market and Orbit Ad Server systems can expand their system and make it more attractive for advertisers and publishers with this latest module.

OrbitScripts Mobile Advertising is the simplified way to serve ads via phones or other mobile devices.  By using this module your advertiser will receive the latest mobile ad features available on the market.

With just a few clicks your advertisers can run and manage their mobile campaigns.  Advanced mobile targeting options allows them successfully reach their target audience.

Mobile Ads Types

Below is a list of just a few benefits available to your Advertiser with the new module:

· Monetize your iPhone, iPad, Android, Windows phone and other mobile traffic

· Create text, image or wap mobile ads in a variety of ad formats

· Manage mobile campaigns in one integrated application

· Precise targeting option to reach your mobile audience

· Advanced campaigns monitoring includes frequency capping, managing clicks and impressions for the full control over mobile campaigns

· Detailed reporting tools to see how mobile ads drive results for your business

Have questions? Contact us right now and our skilled support team will help you select the best solution for your business.

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Orbit Open Ad Server New Website

We have launched a new, separate site for Orbit Open Ad Server product that has a ton of information for the software owners. You can visit it here.

Orbit Open Ad Server is totally free open source software ad server for your business.

Easy to use interface allows you to explore the system quickly and efficiently.

Orbit Open Ad Server

Orbit Open Ad Server website was made to be simple in its look and in its feel so that you can get to the information you want quickly.

Don’t forget to visit Orbit Open Ad Server forum to engage with other owners of Orbit Open Ad Server, ask questions and learn more.

Enjoy!

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Ad Floats! No Soda and Ice Cream Required!

Not ones to sit on the sidelines and twiddle our thumbs when it comes to serving up the latest in ad serving technology, OrbitScripts is proud to announce delivery of our newly developed Floating Ads Plug-in. This new plug-in provides owners of our Orbit Ad Server and Orbit Ad Market ad serving systems the technology to display floating ads on all of their websites.

Floating ads, also known as overlay ads, are a type of digital advertising format employed by a number of companies and websites across the Internet. Similar to a pop up ad, floating ads typically offer a more unique viewing experience that can include animation, sound, and video. Floating ads may be scheduled to appear when a website is loaded. They give the impression of magically floating “over” the website itself before they disappear on their own, after a customizable period of time (on average, 10 sec).

Floating Ad

Overlay ads are perceived as less annoying than pop ups because they can be made fairly small and don’t take over the screen. Floating ads are highly profitable among available digital ad formats. Industry studies show overlay ads garner high click thru rates (CTR), in the neighborhood of 30 clicks per thousand impressions. Expandable ad numbers exceed the CTR of typical banner ads.

Users love interactivity. Dynamic digital ad campaigns created with unique eye-catching ads engage the eye and command attention. For instance, to capture the imagination of a travel market segment, envision an animated window that suddenly appears depicting a picturesque sandy beach, where sunbathers relax and play. Nothing motivates someone trapped in a cube and chained to a computer screen like a sunsplashed beach! Why not make this your ad on your website?

Floating ads stick in the minds of viewers and drive them to websites and conversion. Ad tracking analytics found that not only do users click more often on floating ads than on other ad campaign types, but they also reload the page to see them again.

Bringing floating ads to the attention of your advertisers’ core audience, brings your business more ad revenue!

If we can answer any questions you have on overlay ads or you’d like a consult on how our Floating Ads Plug-in can work for you, please feel free to contact us.

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Orbit Open Ad Server version 1.1.0

We have released new version of Orbit Open Ad Server! The script has become more convenient to use for its owners.

You can download upgraded version from the Download section of Orbit Open Ad Server.

update

You can find detailed instruction on how to upgrade your script up to new version on our community.

Please use our community if you have any questions regarding Orbit Open Ad Server upgrade.

Good Luck!

Sincerely,

OrbitScripts Script

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Orbit Open Ad Server Release – Run Your Own Ad Server Today!

Check it! We’ve got a hot, fresh new product for you! The even better news? It’s free! We’ve released Orbit Open Ad Server and it’s now available free for download.

With Orbit Open Ad Server you can advertise on any website on the Internet and earn money doing it – with no up front monetary investment on your part. Why? We’d like you to try it. We’d like to invite you into our family of products that help users all over the world expand their online businesses by gaining the advantage of audience targeted ads in a global marketplace.

To download Orbit Open Ad Server, go to the spot marked “Download” and fill out a quick form with your real email address – you know, the one you check – and we’ll send you a link in an email that takes you to where you can download Orbit Open Ad Server – free!

To get everything setup: Download the archive to your server and run install.php. Follow the instructions in our Installation Wizard, to correctly install the Orbit Open Ad Server to your server or hosting. And voila! You’re ready to serve context relevant ads and make money.

Orbit Open Ad Server

Oh! Also! Be sure to register with our ByteCity Network. ByteCity gives you immediate access to a wide range of quality advertisers in the broad ByteCity Network. Use ByteCity to supplement your current network of advertisers or let ByteCity introduce you to a whole world of diverse advertisers; so you can begin displaying ads on your site right away!

Orbit Open Ad Server lets you reach out to your network with several user-friendly methods such as email newsletters, targeted ad placements, thirty party site ads, offline advertising, etc. Our customers have gotten great results displaying ads from ByteCity and third party ad networks like Google AdSense, Yahoo Publishers, AdBrite, etc.

We built Orbit Open Ad Server using open source code in PHP and Javascript with a MySQL database. The open source model lets you tailor & tweak to fit your business. Use it as a simple banner serving app or as a complex advertising portal.

Please Note: Orbit Open Ad Server was built for expert developers and highly technical enthusiasts developing for non-mission critical environments. In other words, you gotta have skillz to modify PHP scripts. Be careful out there!

Good luck!

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Orbit Open Ad Server

Before you buy something – you need to try it, right? Therefore, we developed the Lite version of our product Orbit AdServer – Orbit Open Ad Server, that soon would be available for download from our site.

You would be able to download and install it yourself to your server or hosting.

Orbit Open Ad Server is a free open source solution that will allow you to place ads on your web sites and monetize your traffic to earn money.

This ad serving platform has limited functionality compared to the Orbit AdServer, but you’ are more the welcome to upgrade it to Orbit AdServer solution anytime.

open ad server

Orbit Open Ad Server is an open source solution with open source, you can modify it yourself to fit your needs.

One of the most attractive features of the Orbit Open Ad Server is that it will have a built in XML feed from our advertising network ByteCity. Thus, you will have access to a large network of advertisers ByteCity and can start earning money.

On Orbit Open Ad Server you can mix the ads! Receive advertising from major advertisers, network ByteCity and place it on your sites, mixing it with ads from your own advertisers and third-party advertising networks like Google AdSense, Yahoo Publishers, etc.

If your site is built on a popular CMS system like Drupal, Joomla or WordPress, you can easily place ads on them with Orbit Open Ad Server by built-in CMS modules.

With Orbit Open Ad Server you can mix and place ads on your sites and make a modification of the script in according to your business requirements.

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Video Ads

Video advertising is one of the most effective and popular ad types on the Internet. Video ad is a short video that has useful information about the product or service offered by an advertiser.

So we decided to concentrate on creating a video module for our main platform. As usual, we use the latest technology to develop it.

Video Module will include two types of video advertising: in-banner and in-steam video ads.

Banner advertising is a new type of advertising that allows users of your system to place video ads in the site channels.

Video Ads

An in-Steam video ad is an ad that can appear in the video clip before the show, during the show or after the show. In-Steam video advertising can be divided into several types:

Pre- rolls – promotional video that shows ads before the main content Mid – rolls – ads displayed in the middle of main content Post- rolls – ads displayed after the main content Overlays – advertising (text ads, graphical banners, rich media and flash-banners) that is shown in parallel with the main content. Video Module of Orbit system will include an embedded player, that can be used in two types of players: JW Player and Flow Player.

In addition to the embedded player, users of the system also can use third-party video player that supports VAST standard.

We are developing a video module, taking into account not only of modern technologies and standards, but the convenience of its use for our customers that will use it in a wide variety of videos to achieve maximum results.

The next step in expanding our products would be creating ad module for mobile phones.

Stay tuned!

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Future Releases

Today we want to share with everyone out future projects and ideas.

By the end of 2010 we plan to release several plug-ins for Orbit AdMarket and Orbit AdServer products so you can expand functional abilities of your system to make it convenient for you and more attractive for advertisers and publishers.

Below is a list of plug-ins we are planning to release:

Pop-Up/Pop-Under Plug-in

Using Pop-Up/Pop-Under Plug-in you can display pop-up/pop-under ads on your websites – pop-up ads windows load over your web page and pop-under windows quietly load under your web page. According to affiliate network statistics pop-up-pop-under ads are one of the most efficient ad type in the Internet.

Floating Ads Plug-in

If you spent any time surfing the Internet,  you probably saw several examples of Floating ads. Using Floating Ads Plug-in you can display floating ads on websites.

CPA Plug-in

CPA or cost per action is a widespread ad type in the ad serving networks. In this ad type advertisers pay only for the amount of users who complete a positive transaction, such as a purchase or sign-up. It’s Obvious that CPA ad is the best type of ad to purchase for advertisers, and we can understand why.

User API Plug-in

User API Plug-in is a web interface that allows you to manage users and to get statistics. You’ll be able to create new users, edit users information etc. The main distinctive feature of this plug-in is that thru API you can do it in any third party system or script.

Stay tuned for more news.  Follow us on Twitter to get the latest updates.

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