All posts in category: Releases

Orbit Open Ad Server

Before you buy something – you need to try it, right? Therefore, we developed the Lite version of our product Orbit AdServer – Orbit Open Ad Server, that soon would be available for download from our site.

You would be able to download and install it yourself to your server or hosting.

Orbit Open Ad Server is a free open source solution that will allow you to place ads on your web sites and monetize your traffic to earn money.

This ad serving platform has limited functionality compared to the Orbit AdServer, but you’ are more the welcome to upgrade it to Orbit AdServer solution anytime.

open ad server

Orbit Open Ad Server is an open source solution with open source, you can modify it yourself to fit your needs.

One of the most attractive features of the Orbit Open Ad Server is that it will have a built in XML feed from our advertising network ByteCity. Thus, you will have access to a large network of advertisers ByteCity and can start earning money.

On Orbit Open Ad Server you can mix the ads! Receive advertising from major advertisers, network ByteCity and place it on your sites, mixing it with ads from your own advertisers and third-party advertising networks like Google AdSense, Yahoo Publishers, etc.

If your site is built on a popular CMS system like Drupal, Joomla or WordPress, you can easily place ads on them with Orbit Open Ad Server by built-in CMS modules.

With Orbit Open Ad Server you can mix and place ads on your sites and make a modification of the script in according to your business requirements.

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Video Ads

Video advertising is one of the most effective and popular ad types on the Internet. Video ad is a short video that has useful information about the product or service offered by an advertiser.

So we decided to concentrate on creating a video module for our main platform. As usual, we use the latest technology to develop it.

Video Module will include two types of video advertising: in-banner and in-steam video ads.

Banner advertising is a new type of advertising that allows users of your system to place video ads in the site channels.

Video Ads

An in-Steam video ad is an ad that can appear in the video clip before the show, during the show or after the show. In-Steam video advertising can be divided into several types:

Pre- rolls – promotional video that shows ads before the main content Mid – rolls – ads displayed in the middle of main content Post- rolls – ads displayed after the main content Overlays – advertising (text ads, graphical banners, rich media and flash-banners) that is shown in parallel with the main content. Video Module of Orbit system will include an embedded player, that can be used in two types of players: JW Player and Flow Player.

In addition to the embedded player, users of the system also can use third-party video player that supports VAST standard.

We are developing a video module, taking into account not only of modern technologies and standards, but the convenience of its use for our customers that will use it in a wide variety of videos to achieve maximum results.

The next step in expanding our products would be creating ad module for mobile phones.

Stay tuned!

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Future Releases

Today we want to share with everyone out future projects and ideas.

By the end of 2010 we plan to release several plug-ins for Orbit AdMarket and Orbit AdServer products so you can expand functional abilities of your system to make it convenient for you and more attractive for advertisers and publishers.

Below is a list of plug-ins we are planning to release:

Pop-Up/Pop-Under Plug-in

Using Pop-Up/Pop-Under Plug-in you can display pop-up/pop-under ads on your websites – pop-up ads windows load over your web page and pop-under windows quietly load under your web page. According to affiliate network statistics pop-up-pop-under ads are one of the most efficient ad type in the Internet.

Floating Ads Plug-in

If you spent any time surfing the Internet,  you probably saw several examples of Floating ads. Using Floating Ads Plug-in you can display floating ads on websites.

CPA Plug-in

CPA or cost per action is a widespread ad type in the ad serving networks. In this ad type advertisers pay only for the amount of users who complete a positive transaction, such as a purchase or sign-up. It’s Obvious that CPA ad is the best type of ad to purchase for advertisers, and we can understand why.

User API Plug-in

User API Plug-in is a web interface that allows you to manage users and to get statistics. You’ll be able to create new users, edit users information etc. The main distinctive feature of this plug-in is that thru API you can do it in any third party system or script.

Stay tuned for more news.  Follow us on Twitter to get the latest updates.

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Conversion Tracker Plug-in

We do the best we can to keep you informed on the latest events and releases of OrbitSoft. Big news today – we released our newest product , the Conversion Tracker Plug-in for Orbit AdMarket and Orbit AdServer.

Wanna know more about it?

The concept of conversion in advertising is an indicator that shows the positive effect of ads on the website. Positive conversion can be user registration, newsletter subscription, product ordering and much more.

For example, an on line store positive conversion is the conversion of the store visitors into buyers.

Here is how the conversion is calculated – the number of visitors with a positive action, divided by the total number of website visitors, and multiplied by 100, thus, the conversion is shown as a percentage.

Conversion Tracker Plug-in

The higher the conversion, the better it is for the website owner.  For example, the conversion rates for advertisers show the effectiveness of their ads for certain product.

To main way to increase the conversion rate on your website is to use lots of banners or contextual ads, work on usability and site optimization for search engines.

With Conversion Tracker Plug-in, advertisers using Orbit AdServer and Orbit AdMarket can track the effectiveness of their ads.

Advertisers can track the effectiveness of the campaign, identify the best possible return on ad investments and manage it.

Please let us know if you need more info on the Conversion Tracker Plug-in.

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Orbit Products Updates

We are happy to inform you that Orbit AdServer and Orbit AdMarket products are enhanced with the new features!

Orbit AdServer:

  • Authorization system for advertisers – the administrator is able to approve advertiser’s account after the registration. Advertisers do not have access to their control panel until the administrator approves their registration.
  • Quick search feature – the administrator is able to quickly search for sites (by site ID, Title or URL) and for advertisers (by advertiser’s ID, Email, Full Name or Registration Date).
  • Multiply categories – the administrator can assign multiple categories for created channels and added sites.
  • Campaign capping – for chosen advertisers the administrator can view ad campaigns and set click limits for it. The administrator can set number of clicks and limit period (in hours). Campaign capping feature helps administrator to protect his advertisers from fraudulent clicks.
  • Tags – the administrator can use several ad networks and agencies at once for one ad placement (channel). Administrator is able to define ads display priority and set ad rotation for the third party ads, ads from XML feeds and ads from direct advertisers.
  • Custom channel formats – the administrator can create unlimited number of custom formats for each channel (Ad Placement).
  • Rich Media – the administrator is able to create rich media channels. Advertisers can upload their rich media ads in these channels.

categoriesCampaign Capping

Orbit AdMarket

  • Authorization system for advertisers and publishers – the administrator is able to approve advertiser’s account or publisher’s account after the registration. Advertisers and publishers can’t access their control panel until the administrator approves their registration.
  • Publishers’ sites authorization – the administrator has to approve sites that were added by his publishers. After the publisher added the site into the system, he needs to prove site ownership by displaying a certain code on his website.
  • Quick search feature – the administrator is able to quickly search for sites (by site ID, Title or URL), for advertisers (by advertiser’s ID, Email, Full Name or Registration Date) and for publishers (by publisher’s ID, Email, Full Name or Registration Date). Publishers can also quickly search for sites (by site ID, Title or URL).
  • Multiply categories – the administrator and publishers can assign multiple categories for created channels and added sites.
  • Campaign capping – for chosen advertisers the administrator can view ad campaigns and set click limits for it. The administrator can set number of clicks and limit period (in hours). Campaign capping feature helps administrator to protect his advertisers from fraudulent clicks.
  • Tags – the administrator and publishers can use several third party ad networks and agencies at once for one ad placement (channel). Administrator and publishers are able to define ads display priority and set ad rotation for third party ads, ads from XML feeds and ads from direct advertisers.
  • Custom channel formats – the administrator can create unlimited number of custom formats for channels (ad placements). Custom channels formats can be access by the administrator and by publishers when creating a channel in the system.
  • Rich Media – the administrator and publishers can create rich media channels. Advertisers can upload their rich media ads in these channels.

If you own Orbit AdServer or Orbit AdMarket, please contact your OrbitScripts manager on how to upgrade your system.

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New OrbitScripts Plug-ins

Today we want to tell you about updates, that we did on the website.

Orbitscripts developed two new plug-ins for Orbit AdServer and Orbit AdMarket .

Below is the short overview:

Coupons Plug-in


Coupons Plug-in allows owner of the Orbit AdServer or Orbit AdMarket attract more advertisers to their system.

Coupon – is a special code that advertisers can activate in the system that can bring you extra revenue.

You can create unlimited number of coupons. New advertisers get bonus coupons for signing up.  Also you can provide bonus coupons action for your current advertisers.

Billing Invoice plug-in


Billing Invoice plug-in can be used for Orbit AdServer or Orbit AdMarket by owners, who would like to provide their advertisers with additional way to pay with bank transfer,

The principle behind this plug-in is simple. Advertisers can make an invoice for administrator and pay this invoice via bank. When money arrives to the account, administrator credits the advertiser’s balance.

This Plug-in can be useful in cases when advertiser doesn’t have the ability to deposit money through PayPal and Authorize.

And more exiting news:  in the nearest future we are planning to release Site Review and Adult Filter plug ins for Orbit Search.

Site Review Plug-in

Your visitors can view and leave reviews for different websites.  All they need to do is to input site’s URL into the search field and press the search button. It will display the site and reviews for it.  Administrator can recommend sites for the visitors.

Adult Filter Plug-in

With the help of  Adult Filter Plug-in you can adjust your settings, so unwanted websites will be blocked.  If the user entered prohibited keyword in the search field, he’ll see a notification message that the search request is unavailable.You can filter search results by managing 4 parameters: keyword; title; description; url.

Stay tuned!

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In-text advertisement technology

Today we would like to tell you a little more about our in-text ad technology.

Nowadays only a few networks provide an in-text ad service. Below is a brief overview on how it works.

in-text ads

Steps for website owners (webmasters):

  1. Register in the ad network that provides this technology.
  2. Place a special code on your website. The code analyzes page content and automatically displays he most relevant keywords as hyperlinks. When visitors point a mouse over these links they can see an ad. By clicking on the ad the visitor will be redirected to advertiser’s website.
  3. That’s it. Now you can start making money. You get paid for every click on in-text ad placed on your site.

For advertisers:

  1. Register in the ad network that provides in-text ad technology.
  2. Upload or create your ad campaigns and advertisements.
  3. Set keywords for each created ad.
  4. Select website from the list where you can display in-text ad.
  5. In-text ad technology helps you attract more customers.

Please note that in text contextual ads won’t need additional space on your site.

We offer two in-text technology solutions:

Orbit AdMarket + In-text Plug-in – You can create your own ad network and connect websites’ owners with advertisers while making ad revenue from in-text ads.

Orbit AdServer + In-text Plug-in – You can display in-text ads on your websites.

Please do not hesitate to contact us for any additional information.

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SmartPPC Search – Innovative Search Engine With Advertising Features

Nowadays search traffic is the single most valuable form of internet traffic. Every day, millions and millions of people use different search engines to find things in Internet and face with ads links. Those little ads have turned search engines like Google and Yahoo into biggest advertising vehicles the world has ever seen. You can easily become a part of this valuable traffic by creating your own search engine with SmartPPC Search.

You may ask yourself: why would you want your own search engine? Well, there is a secret which are most search engine keep hidden that we’re going to tell you. They make money from displaying other search engines’ ads. Yes, that’s right. They don’t have their own advertisers. But they still make lots of money. And now, you can too!Revenue Scheme

There a numerous pay per click search engines that will give you their advertisers to put on your search engine, and when someone clicks on the ads from your search engine, they give you a piece of the pay per per click price. All of this is integrated right into SmartPPC Search. Simply, build your search engine using SmartPPC Search, pull their ads in, and get revenue. You can launch your search engine on its own dedicated site, or plug it into your existing site, so your users can search from there.

The basic version of SmartPPC Search supports web search, search by images and news search. For starters, there is no need to build and develop your own index and algorithms. We have that done for you! SmartPPC operates as a meta-search, using Google, Yahoo and Bing as data sources. We have also built in numerous social features, such as My Page and search comments. Think of the possibilities, you can bring together Google, Yahoo and Bing together in one mix, or create any mix you want, simply by clicking on options in SmartPPC. SmartPPC Search is built for speed: The system uses technologies that can handle millions searches daily.

The intuitive interface of SmartPPC Search administrative control panel enables you to adjust the system within minutes. Many flexible and useful settings can be easily managed.

There are several ways of mixing sponsored and organic search results. All paid ads may be displayed on the first page before organic search results. Or you can choose an alternative – output several sponsored results on every page.

SmartPPC Search lets you to:

  • Control your own infrastructure
  • Customize the software look and feel to meet your specific needs
  • Use XML feeds to run ads on your website (Ad providers)
  • Extend the system with the Plug-ins framework
  • Control your own spider to search specific web sites (Orbit Spider)
  • Custom programming (contact us)

SmartPPC Search can be integrated with SmartPPC EVO and SmartPPC Ad Market. Combination of SmartPPC Search with other solutions makes up a new system – search engine with advanced ad management functions. This will give you the opportunity to sell to your own advertisers directly, and include them within the mix.

Try demo today.

Build your own pay per click business and make high income!

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A few words about SmartPPC EVO

Today we’d like to introduce a short review of our new software – SmartPPC EVO. Our main goal was to provide an opportunity for all website owners to earn ad revenue by delivering and managing advertisements on their sites. Our developers have applied maximal effort to make it understandable and easy-to-use.

The system used in SmartPPC EVO is unique and possesses such qualities as integration and scaling. And today we may say with confidence that the basic component of the SmartPPC EVO is tested and appears to be reliable solution for advertising.

Manage sites/channels

We’ve spent a long time, to make our product satisfy all standards of software creation such as requirements gathering, business modeling, design, programming and testing. We’ve achieved high quality of the software because on each development stage we’ve done quality control that fits ISO standards.

During the development robust and advanced frameworks were used. To make interfaces up-to-date our engineers widely applied object-oriented approach. In the same time, to ensure high performance and efficiency some modules were realized by low-level programming languages. Thanks to the newest technologies used in the system we’re convinced will be in demand during a long time period.

You don’t have to be a genius to start online business and earn money. Want your business to grow up? With the SmartPPC EVO you can easily make money by combing direct ad space sales to your own advertisers with getting ads from XML and JavaScript feeds.

Manage Ads

Expanding system functional can be made by additional modules. The modularity principle used for SmartPPC EVO allows its owner to add and use necessary extensions from the list of available ones. Today we have 12 modules ready. We are working tirelessly to reach the total number of modules of 100.

6 independent solutions are planned to be released on SmartPPC EVO basis: Ad Serving, Ad Marketplace, Ad Agency, Search Solution, Directory Solution, Parking Domain Solution. Let’s briefly overview each the solutions:

Ad Serving enables sites owner to manage advertising from third-party sources and from his own advertisers on his sites.

Ad Marketplace will allow you to create a network for selling ads, some kind of “Market of advertising”, where advertisers and publishers (site owners) will find each other.

Creating campaign

Ad Agency will give you a chance to create your own ad agency’s site that contains full functionality of the second solution (Ad Marketplace) and, in addition, CPA program, tracking and affiliate marketing.

Search Solution will be a meta-search portal with ad serving features. It’ll include a wide range of social functions such as comments, ratings, toolbar, and creation of adjustable personal pages.

Directory Solution – will allow to build directory of ads for any sphere with the possibility to display paid advertisements. This solution can be used for online real estate agency, car or software selling portal, etc.

Review created campaign

And finally, the last one – Parking Domain Solution will give you an opportunity to make a service of domains parking, where owners will be able to manage ads on parked domains.

Each of the 6 standard solutions is a set of certain modules and extensions. That’s why if a system owner wants he can create a custom unique solution buying only necessary modules for his own needs and his business goals. No doubt, you won’t manage to find any analogues among ad management systems.

Interested? Ad Serving solution is already finished and you can try how it works here.

Ad Marketplace and Search solutions will come next.

If you’ve some other questions, feel yourself free to contact us or leave your feedback in the comments.

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