All posts in category: Video Advertising

New formats of advertising

OrbitScripts provides a wide range of ad types to display on websites starting from text ads, banners, flash ads, rich media ads (floating, expandable, pop-ups etc.) to video ads (in-banner video ads, in-stream ads, overlay ads) and mobile ads.

Today we want to talk about the new ad formats that we integrated into our ad serving software Orbit Ad Server and other ad formats that we plan to implement in future.

The first ad type is text + logo ad that is already implemented into our ad tool. Text+logo ad is combination of text and graphic image that helps websites owners to better monetize their ad placements. Combination of written and visual content influences visitors’ better, making users to forward advertiser’s site or make a purchase or a subscription.

text and logo ad

The next ad format is – lead generation (product zones) in the contextual ads. Leads take the main role in attracting customers. As a result of a lead you get contact and demographic info. An adjusted data selection option for lead generations allows you not only to interest users with your goods and services, but also get contacts for the future partnerships. This ad format is available in our latest version of In-Text Advertising plug-in.

product zone

The last ad type what we want to cover is companion ads. Companion ad is an ad unit placed on the page that comes up with video ad. While video ads displays video according to certain page parameters companion ad appears (text ads, banners, rich media ads). Thus, the interaction of video and companion ads together maximizes return on investments and attracts more visitors to your products and services.  Currently, OrbitScripts development team is working on companion ad development and plans to add it into next version of Video Advertising plug-in.

companion ad

Please feel free to contact us for any additional info.

Comments (0)

Video Ads

Video advertising is one of the most effective and popular ad types on the Internet. Video ad is a short video that has useful information about the product or service offered by an advertiser.

So we decided to concentrate on creating a video module for our main platform. As usual, we use the latest technology to develop it.

Video Module will include two types of video advertising: in-banner and in-steam video ads.

Banner advertising is a new type of advertising that allows users of your system to place video ads in the site channels.

Video Ads

An in-Steam video ad is an ad that can appear in the video clip before the show, during the show or after the show. In-Steam video advertising can be divided into several types:

Pre- rolls – promotional video that shows ads before the main content Mid – rolls – ads displayed in the middle of main content Post- rolls – ads displayed after the main content Overlays – advertising (text ads, graphical banners, rich media and flash-banners) that is shown in parallel with the main content. Video Module of Orbit system will include an embedded player, that can be used in two types of players: JW Player and Flow Player.

In addition to the embedded player, users of the system also can use third-party video player that supports VAST standard.

We are developing a video module, taking into account not only of modern technologies and standards, but the convenience of its use for our customers that will use it in a wide variety of videos to achieve maximum results.

The next step in expanding our products would be creating ad module for mobile phones.

Stay tuned!

Comments (0)