All posts by tagname: ad management

There’s No Such Thing as Turnkey Anymore

 

The ad management industry has failed up to this point.

The large players in online ad management systems have not met all the requirements customers have, and we think the “turnkey” approach is to blame.

Why does turnkey not work?
Because every customer is different.

They each put forward different but clear conditions, and most ad management companies have been simply too big and too clumsy to adapt.

That’s why OrbitScripts is throwing away the turnkey approach.

We don’t think it works. Our experience shows clients want to modify their network for extremely specific needs, and turnkey solutions cannot take that into account.

The market for innovation is not static, either. It’s growing by leaps and bounds, and large ad management companies are having an impossible time developing enough features to keep up.

Where does that leave you, the customer?
Usually, switching from one application to another seeking some kind of makeshift combination that will work best.

We have a better idea:

Custom development for every customer.

OrbitScripts has been involved in Internet advertising for 12 years.

Before 2007, we specialized in PPC and affiliate-marketing systems. In 2008, we introduced Orbit Ad Server and Ad Market, a new line of ad serving products.

Now, our main focus is the development of online advertising control systems.

We can develop a custom software solution to meet all your requirements. Not some of your requirements. Not many. All.

And we can change and re-work the software over time as your needs change.

100% Custom Built—That’s the future we see.

  1. We use NDA agreements to guarantee confidentiality and security for your unique technology.
  2. All of our customers get the highest quality attention-to-detail when we develop products for them.
  3. And our development process meets international standards used at the largest companies in the world.

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So stop buying off-the-rack software from the big behemoths!
None of their turnkey solutions will work as well as something built just for you.

After all, aren’t you ready for a custom fit?
Don’t you think the days of turnkey software are finally over?

We do. Tell us what you think.

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OrbitScripts SaaS: One-Year Report on Customer Feedback

Over a year ago, we started offering our ad serving platform as SaaS—software that’s hosted in the cloud through Internet service, rather than traditional software installed on customer computers and servers.

Most of our customers had already used SaaS through other software providers, which gave us a good benchmark to compare our offering with other companies’ offerings.

We’ve received a lot of valuable feedback.
Customer surveys point to the following advantages of OrbitScripts SaaS, all of which we are pleased to report.

  1. Increased Capacity—Our infrastructure uses CDN (content delivery network), cloud solutions and dedicated servers, which means we’ve been able to increase the capacity of our system to handle big traffic increases on our customers’ sites.
  2. 65 Billion Queries Per Month—Our software is built to allow the system to scale horizontally, distributing and handling high-capacity loads that are climbing toward 100 Billion per month.
  3. Modular Is Better—We offer a modular solution, which means our customers have been able to create a unique set of features for each of their individual clients. From the basic functions on up, this has allowed superior customization and service.
  4. Custom Programming—In addition to basic features and an extensive list of modules, we also provide custom programming to meet each client’s unique needs when those ready-made solutions need to be developed further.
  5. Continuous Development—We have been vigilant in extending the functionality of our system to make sure our customers receive the most current, updated versions of our product on a permanent basis. That has helped them capitalize on the most profitable market opportunities, without worrying about their ad system maintenance.
  6. Round-the-Globe Service—Many companies promise “round-the-clock” service, and it rarely lives up to its 24/7 claims. We have offices in the U.S. and Russia, so we are actively working 24-hours-a-day—not as a third-party call center, but as the real company ready to help you.
  7. Lower Prices—Because most of our developers live in Russia, we can use our lower cost-of-living to provide the most competitive prices across the U.S. and Europe. Our customers benefit from our mix of superior products and lower costs of production.

The results are in. You are happy. And we are happy!

Saas Orbit Ad Serving

Simply put:

OrbitScripts SaaS provides a reliable, modern product with continual improvement and features that evolve with market opportunities. We’ve been able to provide a high level of support with global coverage at a price that’s extremely competitive.

And looking ahead, I hope we can make the next year even better!

So if you didn’t get a chance to provide feedback yet, I’ll ask you now:

Do you have any feedback similar to what I’ve listed here?
Do you have any feedback that differs?

Either way, leave us a comment. We’re here to listen, learn, and help in any way we can.

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OrbitScripts Mobile Apps: Advertising For A World On The Move

Years ago, analysts said this would happen, and they were right: The market for computer desktops and notebooks has collapsed under the pressure of competition and convenience of tablets and mobile devices.

Just look around—in the home, in the office, in stores, in schools and on the sidewalks—people have embraced mobile devices. Our mobile phones are always with us, at all times of day and night.

And businesses are rushing to respond.

Advertising in mobile applications gives instant access to consumers and makes it possible for advertisers to better implement and quickly change their campaigns for better results.

Problem: How To Monetize Mobile Traffic?
Solution: Display ads on mobile websites and mobile apps, of course!

It’s a new media market, and the response of the mobile audience to advertising messages is significantly more positive compared to traditional advertising in print or online media.

And competition between advertisers in this area is not yet saturated, so your brand has a great chance to beat the competition, if you act now.

mobile platform

Huge Revenue Potential
Developers of mobile applications can make money from both selling applications and advertising in them, which means big sources of new revenues for webmasters.

This business opportunity creates high demand for software that can help you build a mobile network that connects advertisers with application developers.

And OrbitScripts Ad Network Does That.
Based on our past experience, we built OrbitScripts Mobile Ad Server on a modern mobile platform that we developed through years of traditional ad server network development.

Devices: The main objective of the Mobile Ad Server is to display and manage advertising on the major devices in use today: Android phone, iPhone, and Windows phone.

User Types: Our system allows you to mange the three main types of users: administrators, advertisers, and application developers

Targeting: The audience for mobile advertising is more focused and less scattered, and thus the ability to get ads successfully in front of specific consumers is much higher than in traditional media placement. In OrbitScripts Mobile Ad Server, you can target based on these factors (and a whole lot more):

  • geography (exact location)
  • gender
  • age
  • phone model
  • mobile operator
  • expansion of the screen

Formats: Our mobile advertising can take many forms:

  • Banner
  • App wall (ad on entire screen)
  • Notification tray
  • Icon
  • Dialog

which can then trigger actions after clicking on the ad:

  • Go to the App Market
  • Go to the website
  • Send SMS
  • Call

Reports: Statistics and analytics are important to our system. Our customers can use geo-reports and specific reports for advertisers and developers to verify the effectiveness of ad campaigns and optimize them for the best returns.

We’re All Moving To Mobile.
And Orbit Mobile Ads combines your ads with massive third-party mobile ad networks like Google and AdMob. If you have questions not covered in this post, leave us a comment or contact OrbitScripts sales directly.

We’re here to help you get started in mobile!

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OrbitScirpt’s Third Party Administrator: A Key Tool For Growing Your Network

Ad network and website owners face two opposing forces when they try to monetize their traffic for the first time:

  1. They realize have a network that’s too small. Beginning networks are usually not large enough to make money on a small circle of advertisers.
  2. And they realize they can’t expand their network, because they can’t offer specific enough targeting. Advertisers almost always want to reach a narrow target audience. For example, they may want to limit their ads to web visitors coming from one specific country. With a small network, that kind of targeting is tough to accomplish.

It’s a Catch-22.

To expand a network requires specialization, but it’s hard to specialize if you don’t expand your network. How do you get around this?

You advertise through third-party networks.

At OrbitScripts, we’ve seen this problem many times. That’s why we built an advanced Third Party Administrator feature into our Ad Server system, making it much easier for beginners to offer the kind of advertising third-party networks want to buy.

And to avoid confusion, we added two tools to handle two pricing models, so our customers can manage and satisfy third-party ad networks in a professional way.

CPM vs. CPC

Ability to add third-party networks 1

Pricing models based on CPM—cost-per-thousand impression—use a feed that counts impressions and serves ads using HTML code (JavaScript, iFrame).

Ability to add third-party networks 2

Pricing models based on CPC—cost-per-clicks—use a feed to count user clicks and serves ads in XML format.

These two management tools allow our customers to:

  • add unlimited numbers of third-party ad networks,
  • display according to different priorities,
  • control the distribution of ads,
  • establish commissions,
  • target visitors with preferred sites and countries
  • add tags to the status of the third party,
  • limit the display of the status to certain publishers only.

Ability to add third-party networks 3

The Orbit Ad Server system allows a flexible, functional blending mode of advertising, so you can easily combine your own network with third-part advertising networks. It’s an easy way to unlock the huge potential renvenues in the third-party ad market.

Have you considered using third-party networks but been unsure how to manage them?

Leave a comment or a question, and we’ll help you get started.

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CPM Advertising: From Managed to Network Placements

In digital marketing, CPM—or, cost-per-thousand impression—advertising is sold in two different ways:

  1. Ad packages bound to specific space on a website
  2. Ad packages that run on a CPM network

Both ways have advantages.

Ads Bound to a Specific Website: Managed Placements

For ad packages that are bound to a specific website, the administrator of a website creates a set CPM packages, indicating the number of ad impressions and cost for each ad slot. The advertiser then buys the placements he wants based on those administrator-defined conditions.

CPM 1

Managed placements are most effective for specialized goods or in cases when the ad space plays an important role for the advertiser—advertising camping equipment on a specific camping website, for example.

Because of the direct pricing and installation, it also helps when the owner of the ad placement system owns the website where the ads will be placed. It’s a smaller, hands-on way of doing business.

Ads on a CPM Network: Run Of Network

The second way, the CPM network, works better for large advertisers who want to reach a broader audience of consumers—say, to promote a new general household product or a mass-market beverage.

CPM 2

On Run of Network, advertisers are not bound to any specific websites at all, and administrators do not have to create a customized package for each website.

Instead, they advertise everywhere and get the maximum audience possible. It’s a bigger, more automated way to handle all the pricing and placements.

We Offer Both Managed and Network

Selling CPM ads in the Orbit Ad Server system used to be dominated by managed placements. We spent a lot of time making tools to help those customers work more profitably and efficiently.

Now, our tools have evolved to give customers the opportunity to choose a more convenient way to do business, by handling CPM advertising across a network as well as managed placements.

But with such big network opportunities in digital marketing, we think our customers need to consider how to reach more market segments and be able to offer advertisers a choice of how they want to advertise.

So tell us: is your business still mostly hands-on?
Or are you doing more network placements?
Regardless of size, which do you think yields the best ROI?

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Stop Worrying About The Calendar: Automatic Start and End Dates for Campaigns

In today’s digital advertising, the ability to customize and control the timing of ad campaigns is very important. That’s why we’ve added a new feature to Orbit Ad Server: Campaign Calendars.

Now when you create an ad campaign, you can also set a date for the beginning, the end, or both beginning and end of the campaign.

This new setting will help our customers manage specific campaign events for their clients, like special offers, limited-time promotions, and other seasonal milestones where the dates are known in advance.

No need to manually start and stop campaigns ever again.

So when it’s the busy holiday season and a company wants a campaign promotion to begin on New Year’s Day and expire after 2 months, all you have to do with the new Campaign Calendar is select January 1 as the Start Date and February 28 as the the End Date.

It’s just that easy.

The Calendar feature began with several Orbit customer requests, so if you think of an idea about how we can improve our ad server to meet your needs, please leave us a comment.

Your feedback drives our business!

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Enterprise: High Performance Ad Server Software to Manage Your High Demand System.

If you administrate a system that receives a large volume of online ad traffic or you plan to grow your business and increase your web traffic, then you need ad serving software that can handle the demands of your business. As you reach for your target market and that audience responds, the load on your ad servers increases proportionally.

Unfortunately, simply adding more servers won’t resolve this issue. You need ad serving technology with the brains and brawn to:

1. Increases your computational resources

2. Create a scalable, intelligent, allocated system

To answer the call of high volume ad trafficking, OrbitScripts created Enterprise, a peak performance ad serving solution for high load systems. Enterprise ad serving software is built to handle heavy loads of 100 million or more ad impressions a day.

The intelligent architecture of our high performance system:

Enterprise architecture

The key to ad server optimization is intelligent allocation of critical resources. Let’s take a look at the tasks and challenges we faced when developing Enterprise:

1. Ad servers process large quantities of data per day.

Your business requires that your ad servers analyze, move, store and deliver large amounts of data in a millisecond’s time. All day, every day.

It takes approximately 1KB of data to display one ad. So, 100 million ad impressions a day means about 100-150 GB of data that must be processed and analyzed by your ad servers. To meet this challenge Orbitscripts’ Enterprise applies a two-pronged solution:

· Sequential data processing

· Data distribution across multiple statistics nodes (blocks, units)

2. Fault-tolerant design keeps your ad servers up and running.

Machines break. That’s a fact. A successfully configured system takes that fact into account and builds in a work around; so the entire system doesn’t crash because one component fails.

We’ve done extensive load and stress testing to isolate and identify which nodes are critical to high performance, high load ad serving. We’ve integrated that knowledge into our Enterprise ad serving software to conserve, maximize and duplicate (where necessary) computing resources to preserve the function of the whole in the event of part’s malfunction.

Our research shows a fault-tolerant system must:

· Duplicate system nodes to ensure data continuity and integrity.

· Execute data storage methods that retain data without loss when one node fails.

· Ensure that when the failed node comes back online data is redistributed and stored with processes that preserve the data stream and your ad revenue.

Enterprise employs several statistics nodes and replicates data from a master database to a slave database to answer these challenges. The slave database is then used to display ads.

3. Manage peak loads for continuous peak performance.

As your ad servers interact with your user base, your ad serving system allocates server loads asynchronously. That is: some dayparts take a heavier toll on your ad servers performance and computation resources. We researched a large population of web sites across a diverse set of variables to get a sense of how peak loads effect an ad management system.

Please take a look at the diagram below:

Ad Server Load

The diagram illustrates that ad server loads are allocated asynchronously with peak loads clocking in at 1.5 to 2 times higher than the average system load. High peformance, high availability ad serving systems handle as much as 150- 200 million ad impressions per day at peak load times.

4. Data synchronization allows for replicated and uninterrupted data flow.

To establish data consistency between server clusters in a distributed system, Enterprise uses data synchronization techniques. Data from ads displayed by the Web Server Node (see the first diagram) are processed and transferred to the Slave Database (Slave DB). Before that happens, the data is processed and analyzed by a Statistics Node and stored in the Master DB. Grouped data from the Master DB will be passed to the Slave DB.

Using a daemon (background process) to track changes in the Web Server Node, Enterprise harmonizes your data and to ensure that it’s always available and accurate.

When developing the data transfer protocols in the DB nodes, we used MySQL tools for data replication. MySQL provides an excellent, open source solution for high speed data transmission..

5. Stay on top of operational data and stay within your clients’ budget.

Client relationships are at the heart of every successful online ad network. Internet advertising agencies need to keep tight control over budgets in a world that moves by the millisecond. When high loads put strain on your servers, your systems still needs to track ad display data; so as not to exceed your advertisers’ budget.

Under high load pressures your ad servers must take split second readings on the state of your advertisers’ budget limits and monitor the changes that occur with each click or ad impression. Our stress test data indicates that disk storage is not up to the task, so we decided to store data in RAM using the Redis archive.

Redis is an open-source, networked, key-value data store solution that achieves data persistance by holding data in RAM. Redis supports master-slave data replication and transfers datasets from memory to disk asynchronously. Redis can support replication to any number of slaves and one slave can be a master to another. Our research found Redis to be a highly agile method offering high performance data availability.

6. Improve processing speed; manage high volume traffic fast and efficiently.

Displaying web ads in real time response to user clicks and page loads across high volumes of traffic requires advanced ad serving technology. Running a system at the high speeds necessary to meet the goals of your thriving business, means your ad serving software must intelligently distribute tasks across system nodes. Every node and server and the system as a whole must be optimized to run at peak performance with each and every ad impression.

We recommend a multi-tiered approach:

· Optimize and adjust your operating system.

· Optimize and adjust Web Server Node settings.

· Optimize and adjust DB Node settings.

· Use archives and data caching.

6. Scalable servers rise to the occasion.

Server scalability means your ad management system answers server load increases when they happen. Enterprise servers optimize your system’s architecture to horizontally expand new nodes in sync with the demands of your target audience.

The key advantage of system scalability is that you only need to increase computing resources (nodes) when your ad servers hit peak loads. You save money on additional hardware and don’t have to change the architecture of your system or nodes.

Enterprise, the latest in high performance ad serving technology:

Let’s review the internal processes that make Enterprise servers the high performance choice for your high volume ad trafficking needs (Take a look at the architecture of our high performance system above).

To achieve high speed data processing for each click or ad impression on a website in your system, Enterprise saves that data as a file on the Web Server Node.

A Statistics Node queries the Web Server Node for new files using synchronized data transfer transport protocols. When there are new files, the Statistics Node processes, groups and saves them to the Master Database Node.

The grouped data received from Web Server Node moves to the Master DB Node. The Master DB Node saves data in a format convenient for data management and analysis, but not for quick selection for display on websites. So the Slave DB Node steps in to display ads. All information from the Master DB Node is replicated to the Slave DB Node where it is converted into a format that facilitates quick selection and display.

All changes to data in the Master DB Node (newly grouped data from the Statistics Node) are replicated in the Slave DB Node ensuring that information required from the Web Server Node is always actual and up to the millisecond – protecting your business relationships. Replication of data from the Master DB Node to the Slave DB Node not only optimizes ad display speeds. The Slave DB Node doesn’t enter changes into the Master DB Node when displaying ads; so your system makes optimal use of your computational resources when server loads are at peak demand.

When the Web Server Node is responsible for displaying ads, selection and ad displays are optimized by: reducing the number of queries to the Web server, modifying keywords relevant to searches, targeted processing, reducing session cookies, optimization of security policies, modifying cron scripts and more.

Enterprise delivers a powerful ad serving solution that gives your business a competitive edge:

· High performance system architecture

· Cutting edge ad serving technology

· Your system scales to deliver billions of ads per month without breaking a sweat.

· Rapid ad display captures your core audience.

· Operate within your own domain (using first party cookies). You own all of your data with no need to resort to third-party cookies.

· Deploy your data assets to your advantage and reach customized audience segments with geo-targeting, content-targeting, and behavioral targeting strategies right on your own ad servers.

· Optimize delivery of your ad campaigns with real-time prioritization and reporting.

· Optimize fraud protection and more…

Enterprise is built to handle the high performance needs of heavy load websites such as large Internet stores, high traffic fora, social networks etc..

Enterprise will be available soon on www.orbitscripts.com! Stay Tuned!

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Today’s Ever Evolving Diversity in Ad Formats and Business Models

A wide range of business models and ad formats are taking today’s Internet advertising campaigns by storm. Let’s look at where they are, where they’ve been and most importantly – where they’re headed!

Online Advertising is marketing communication intended to persuade Internet users (viewers, readers or listeners) to purchase or take actions based on content displayed on a website (or webpage) as it relates to products, ideals or services.

Unlike other arenas of advertising, online advertising benefits from a dynamic interactivity between advertisers and consumers. Promoting products and services over the Internet adds the ability to target intended audiences in the context of their interests (contextual advertising) with strategic , interactive delivery across segments such as age, gender, geographic region, day part, and more.

So what can online advertising do for you?

· Attract your visitors’ attention

· Arouse your visitor’s interest

· Compel your visitors to visit your advertiser’s websites

· Impel your visitors to complete actions you intend (this will vary depending on your advertisers’ goals be they to sell products, get users to register their personal information on their website, or subscribe to email lists, etc.).

Evolution in Advertising Industry Business Models

According to the observed behaviors of advertisers in the online market, advertising business models have evolved from CPI (Cost Per Impression) or CPM (Cost Per Mille – 1000 impressions) to CPC (Cost Per click) to CPA (Cost Per Acquisition).

The illustration below depicts the shift from CPC to CPA:

shift from CPC to CPA Internet Ad Formats Divided into 4 Critical Categories:

– Search ads

– Mobile ads

– Video ads

– Other ads

Internet Ad FormatsText Ads. Advertisements composed of text (displayed largely as sponsored links on search engines), indicated by underlined hyperlinked titles, when clicked, take the user to that advertiser’s website. Text ads are key players in content targeting. Text ads are also generally lower in cost than banners, as they are fairly simple and many websites will accept them.

Text ad

Text ads categories

Banner ads. Ads placed at any point on a web page typically contain text, logos, photographs or other images. Banner ads are priced slightly higher than text ads because they are found to be more effective. Banner ads range from simple pieces of HTML code to multimedia objects developed using technologies like Java, Shockwave and Flash. Banner managers in banner ad software rotate them to keep a site’s content fresh adding content targeting contextual ads into the mix. Banner ads may also include video, sound and animation to pack a more powerful punch.

Banners ads

Banner ads category Rich media. Rich media ads allow advertisers to incorporate multimedia elements such as flash technologies adding sound, animation and post-production type special effects.

Rich Media ads

Brought about by the increased bandwidth of broadband, rich media ads may lead to higher response rates and better branding capability. Rich media ads certainly offer more creative potential.

A convergence of television and the Internet with interactive advertising is likely to lead to larger budget commitments. The largest advertisers are only just beginning to enter the online fray. New interactive media will likely lead to adjustments in web advertising agency business models, brands, and media choices, in concordance with a new data rich, understanding of consumers online habits. The future of interactive agencies and advertisers must be ROI-driven. Web ad agencies and advertisers must work together in collaborative ad networks to integrate ad campaigns, data, and technology through a variety of new, traditional and hybrid media across geographies and cultures.

In a recent study examining the effects of rich media ads, ads featuring video, on average, appeared to increase purchase intent by 1.16%, compared with a control group that did not see an ad. Compare the effects of videos ads to a simple Flash ad at 0.26%,and we’re seeing a huge difference,

Orbit Ad Server and Orbit Ad Market offer their users the ability to inject content targeting into their ad campaigns that display text ads, image banners and rich media ads.

In-text ads – Contextual ads are where targeted keywords or phrases are highlighted in the body of text on a web page. When users hover their mouse over the keyword/phrase they see an ad appear to arise out of the text. The selling point of this ad delivery format is its relevance to the web page’s content, allowing the ad to target the user’s known interests reaping the benefits of contextual advertising.

In text ads

At Orbitscripts, we’ve developed a plug-in for In-text ads that allows owners of Orbit Ad Server and Orbit Ad Market to display In-text ads on all of their websites.

Bloggers and website owners earn PPC (pay per click) revenue each time users click a hyperlinked ad. Words and phrase choices are selected by ‘In-text crawler systems and algorithms’ that identify subjects and keywords/phrases as areas of interest within the page. The system then looks for the occurrence of keywords/phrases corresponding to products and services promoted by advertisers and attaches those corresponding ads from its ad network inventory to words and phrases on the page. The users sees the content of an In-text ad in a “tool-tip style balloon” above the keyword. The ad displays when a page visitor passes their mouse over the keyword/phrase.

Pop-up/Pop-under ads. These types of ads open in a new web browser window over (pop-up) or under (pop-under) a website, when the visitor enters the website. You’ve surely run across pop-up advertisements in your travels around the net. Though many people find pop-up advertisement delivery annoying, pop-up/pop-under advertisements are the most noticeable for visitors and are a very efficient way to promote products and services.

Pop up adsOrbitScripts offers highly effective, easily customizable Pop-up/Pop-under advertisement Plug-ins for our two ad management solutions: Orbit Ad Server and Orbit Ad Market.

Floating ads – Rich media ads that appear to float above the content on a web page. Research shows floating ads to be one of the most effective ad delivery formats with some of the highest click through rates (CTR).

OrbitScripts always moves in step with the latest in ad serving technology. As of this writing, we’re developing a plug-in that provides our ad serving software users the ability to offer strategic, content targeted floating ads to their advertisers and publishers.

Floating ads

Floating ads, also known as overlay ads, are rich media ad formats that enable advertisers to serve advertisements that appear uninitiated or superimposed over a user’s requested page. The ads then disappear or become unobtrusive after a specifiable short time period (typically 5-30 seconds).

The most basic floating ads simply appear over the web page, either full screen or in a smaller rectangular window. They may or may not provide a means of escape, such as a close button. More sophisticated versions come in any shape or size and include sound, animation and interactive components.

What Floating Ads Can Do for You:

· Floating Ads are proven to increase brand exposure through the delivery of visually engaging, impactful content that ‘floats’ above your publishers’ web pages. Floating ads add elegance to content targeting in contextual advertising with the graceful way they appear then dissolve. The prevalence of the floating ad in recent years is attributed largely to its high impact.

· Publishers are given full control over their positioning and layering attributes. By specifying screen coordinates and z-index parameter values passed to the Mediaplex ad tag, the publisher can effectively optimize the delivery of the floating ad, so it doesn’t obscure or interfere with their site’s core content and other layered elements.

· Publishers may control the duration of the floating ad to their tastes. This is set as a variable passed on the ad tag.

Expandable ads. Expandable rich media ad formats, allow the dimensions of an ad to expand contingent upon a user action – typically a click or mouse-over. When a user clicks or mouses over an expandable banner the parameters of the ad expand beyond its original space making the ad appear larger, adding real estate value and attention grabbing to the user experience. The expandable banner ad format is rapidly gaining in popularity with both advertisers and publishers.

Expandable ads

Orbitscripts does not sit on the sidelines when it comes to delivering the latest in advertising technology to our user base! Keep checking back here for our upcoming announcement of the arrival of a new plug-in we’ve got in development that will put the power of expandable ads in your Orbit Ad Server and Orbit Ad Market online advertising arsenal.

The most common applications expand leaderboard spaces vertically into larger rectangles (i.e. expand from a 90 pixel height to a 500 pixel height.) or expand 250×300 rectangle spaces horizontally into larger rectangles (expansion from a 300 pixel width to a 600 pixel width). Lots of other implementations are also possible with the expandable ad format.

Expandable Ads and You:

· Get more ad space to share interactive experiences and content targeted information with your advertiser’s audience.

· Support the inclusion of any number of rich media ad features, including video within a single ad unit.

· Allow your advertisers to measure the number of ad expansions and the amount of time the ad is expanded, in addition to common metrics available to all Mediaplex Rich Media ad formats.

Video ads. Video advertising really speaks for itself. According to market statistics, users click video ads 10 times more frequently than your average banner ad! Who doesn’t love video? Video ads grab visitors’ attention and hold it while your message is delivered, increasing demand for your advertisers products or services.

Video ads

One big word: Youtube.

Online video is forever increasing in popularity with viewers and TV companies are starting to realize there’s a real need for a cross-platform strategy. The days when television was all there is and was more than enough to captivate an audience are well and truly over.

From a fiscal standpoint, Internet video ads will only truly take off when media, TV, and cable companies embrace it as an alternative to traditional television. But for that to happen, there has to be a profit in it. Can Web Television ever compete with traditional TV when it comes to ad revenue?

US Online Video Ad Spending

We’re working to bring video module creation to your Orbit Ad Market and Orbit Ad Server systems. We stand strong on our commitment to keep our ad serving and ad network platforms on the leading edge of ad serving technology. Bookmark this blog for an announcement of our new video module creation plug-in coming soon!

Mobile Ads

Internet users are just not sitting inside on their butts in front of their screens any more. Butts and screens are on the move with today’s smart phones, ipads, tablets, ebook readers, laptops, mini-notebooks, netbooks – you name it! Thanks to the plethora of mobile devices available, the PC is on its way to being at least a secondary point of access. As always, form follows function. Consumers look to the Internet to stay wired to the world – for news and information and ever increasingly for entertainment and staying tapped into their social networks. Make sure your mobile ads go where they go.

Mobile Advertising isn’t just driven by mobile display ads. Text messaging is creating a new marketing opportunity to reach mobile users and your potential clients.

Data already shows higher response and conversion rates from Mobile Advertising.  eMarketer’s forecast mobile ad delivery to hit $1 Billion by 2011 and that looks just about right on target. Are you going to be a part of it?

US Mobile Ad Spending Stay tuned with OrbitScripts!

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Internet Marketing Climbs Ad Industry Spending Charts for the US

The Internet advertising market is growing.  There’s no doubt about that. The annual amount spent for online advertising in the US climbs higher every year. The latest research from eMarketer.com indicates numbers will top 40 billion dollars in 2014. That’s twice as high as 2009 ad management expenditures, up from 22.7 billion.

US Online Ad Spending

Pessimistic analysts and Internet naysayers predicted a decrease in online ad revenues in tandem with the generalized global economic decline. They were wrong.  Instead, in 2010, money spent on online advertising has increased by 13.9%. That’s 25.8 billion dollars, in spite of forecasted advertising campaign budget reductions.

So why are we watching online advertising budgets rise while everything else plummets? The answer is pretty simple actually; the number of consumers flocking to the Internet continues to expand. As Internet usage grows, so do ad conversions giving rise to more ad campaigns to reach deeper into the pockets of new audiences.

2010 saw 221 million people surf the Internet on a weekly basis. That’s about 2/3 of the US population (71%). And it ain’t gonna stop there! eMarket researchers project that by 2014, the number of Internet users will climb as high 250 million upping online advertising stakes to more than 77% of the people living in the US.

US Internet Users and Penetration

Sure the Internet is not the only place to run ads, so how are traditional ad markets like print, television and radio faring, as the US increasing turns to the Internet for news and entertainment?  In the pie chart below showing total ad delivery, Internet advertising slices out 17.7% of total ad spending, exceeding monies spent on print ads, OOH (out-of-home, billboards, store signs, etc.) and other ad delivery formats. Still, television still holds on with twice the pie spent on Internet ad campaigns.

Media ad spending

Money spent on Internet and print ads were almost equal in 2010. It seems though, according to eMarket forecasts, the gap between online media spending and that spent on print media will widen. Spending on print media is predicted to fall when online ad expenditures reach their forecasted height of 28.5 billion dollars in the 2011. Writer’s Market Yearbook 2011, a magazine that closely follows the print publishing industry, reports a continuing trend of print magazines closing up shop due to dips in ad revenue, as ebooks, epublishing and the Internet gain audience attention and market share.

US Online vs Newspaper ad spending

Traditionally, the biggest chunks of ad budgets are spent on expensive ad delivery formats on television. In 2010, the high cost of television advertising accounted for 43.7% of total ad spending. However, experts expect that figure to decline as demand grows for Internet advertising aimed at expanding audiences there. Current figures show more people turn on their computer rather than the television, when it’s time to sit down for a little news and entertainment. 2010‘s average U.S. citizen spent more time surfing the net than television channels with 13.3 hours of weekly webbing compared to television’s 11.3 weekly hours’ viewing time. When asked, more than a third of Internet users report they watch less TV and read fewer newspapers and magazines.

One of the major benefits of Internet versus television advertising comes with the Internet’s inherently broader creative license. Internet advertisers don’t have to follow format restrictions, content regulations or air-time constraints. From these freedoms, businesses and users benefit from more innovative advertising campaigns.

Online spending will far outpace increases in total media spending, which is predicted to inch upward by 1.2% next year after rising 3% in 2010. In 2014, ad analysts predict total media ad spending will hit $188.5 billion, up from $168.5 billion this year.

Folks, it looks like the jury is in and the verdict is ever expanding Internet audiences are what’s keeping the advertising industry afloat in these hard economic times. Internet users propel growth in budgetary spending for online ad campaigns where the heaviest hitters are the increasingly popular technologies of rich media ads.

Paid search’s portion of online ad spending will continue to hover in the 40% range through 2011. Paid search takes the lion’s share of Internet ad spending.

Display ads (like static ad banners, for instance) will comprise about 20% of Internet ad revenue total for the decade.

Classified ads, including those on newspaper sites and in places such as eBay, Monster.com or HotJobs, will average out at about 17%.

Rich media ads, which include video advertising, looks to be the rising star shooting up from 8% market share this year to over 13% in 2011.

Overall, advertisers spent $37.5 billion for online advertising in 2010. Internet ad industry analysts forecast that by the year’s end, 2011 spending for online advertising will reach $42 billion.

US Online Ad Spending by formats

Stay tuned for our next post, where we examine detailed statistics and trends for different Internet ad formats.

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