All posts by tagname: ad network

OrbitScripts SaaS: One-Year Report on Customer Feedback

Over a year ago, we started offering our ad serving platform as SaaS—software that’s hosted in the cloud through Internet service, rather than traditional software installed on customer computers and servers.

Most of our customers had already used SaaS through other software providers, which gave us a good benchmark to compare our offering with other companies’ offerings.

We’ve received a lot of valuable feedback.
Customer surveys point to the following advantages of OrbitScripts SaaS, all of which we are pleased to report.

  1. Increased Capacity—Our infrastructure uses CDN (content delivery network), cloud solutions and dedicated servers, which means we’ve been able to increase the capacity of our system to handle big traffic increases on our customers’ sites.
  2. 65 Billion Queries Per Month—Our software is built to allow the system to scale horizontally, distributing and handling high-capacity loads that are climbing toward 100 Billion per month.
  3. Modular Is Better—We offer a modular solution, which means our customers have been able to create a unique set of features for each of their individual clients. From the basic functions on up, this has allowed superior customization and service.
  4. Custom Programming—In addition to basic features and an extensive list of modules, we also provide custom programming to meet each client’s unique needs when those ready-made solutions need to be developed further.
  5. Continuous Development—We have been vigilant in extending the functionality of our system to make sure our customers receive the most current, updated versions of our product on a permanent basis. That has helped them capitalize on the most profitable market opportunities, without worrying about their ad system maintenance.
  6. Round-the-Globe Service—Many companies promise “round-the-clock” service, and it rarely lives up to its 24/7 claims. We have offices in the U.S. and Russia, so we are actively working 24-hours-a-day—not as a third-party call center, but as the real company ready to help you.
  7. Lower Prices—Because most of our developers live in Russia, we can use our lower cost-of-living to provide the most competitive prices across the U.S. and Europe. Our customers benefit from our mix of superior products and lower costs of production.

The results are in. You are happy. And we are happy!

Saas Orbit Ad Serving

Simply put:

OrbitScripts SaaS provides a reliable, modern product with continual improvement and features that evolve with market opportunities. We’ve been able to provide a high level of support with global coverage at a price that’s extremely competitive.

And looking ahead, I hope we can make the next year even better!

So if you didn’t get a chance to provide feedback yet, I’ll ask you now:

Do you have any feedback similar to what I’ve listed here?
Do you have any feedback that differs?

Either way, leave us a comment. We’re here to listen, learn, and help in any way we can.

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OrbitScripts Mobile Apps: Advertising For A World On The Move

Years ago, analysts said this would happen, and they were right: The market for computer desktops and notebooks has collapsed under the pressure of competition and convenience of tablets and mobile devices.

Just look around—in the home, in the office, in stores, in schools and on the sidewalks—people have embraced mobile devices. Our mobile phones are always with us, at all times of day and night.

And businesses are rushing to respond.

Advertising in mobile applications gives instant access to consumers and makes it possible for advertisers to better implement and quickly change their campaigns for better results.

Problem: How To Monetize Mobile Traffic?
Solution: Display ads on mobile websites and mobile apps, of course!

It’s a new media market, and the response of the mobile audience to advertising messages is significantly more positive compared to traditional advertising in print or online media.

And competition between advertisers in this area is not yet saturated, so your brand has a great chance to beat the competition, if you act now.

mobile platform

Huge Revenue Potential
Developers of mobile applications can make money from both selling applications and advertising in them, which means big sources of new revenues for webmasters.

This business opportunity creates high demand for software that can help you build a mobile network that connects advertisers with application developers.

And OrbitScripts Ad Network Does That.
Based on our past experience, we built OrbitScripts Mobile Ad Server on a modern mobile platform that we developed through years of traditional ad server network development.

Devices: The main objective of the Mobile Ad Server is to display and manage advertising on the major devices in use today: Android phone, iPhone, and Windows phone.

User Types: Our system allows you to mange the three main types of users: administrators, advertisers, and application developers

Targeting: The audience for mobile advertising is more focused and less scattered, and thus the ability to get ads successfully in front of specific consumers is much higher than in traditional media placement. In OrbitScripts Mobile Ad Server, you can target based on these factors (and a whole lot more):

  • geography (exact location)
  • gender
  • age
  • phone model
  • mobile operator
  • expansion of the screen

Formats: Our mobile advertising can take many forms:

  • Banner
  • App wall (ad on entire screen)
  • Notification tray
  • Icon
  • Dialog

which can then trigger actions after clicking on the ad:

  • Go to the App Market
  • Go to the website
  • Send SMS
  • Call

Reports: Statistics and analytics are important to our system. Our customers can use geo-reports and specific reports for advertisers and developers to verify the effectiveness of ad campaigns and optimize them for the best returns.

We’re All Moving To Mobile.
And Orbit Mobile Ads combines your ads with massive third-party mobile ad networks like Google and AdMob. If you have questions not covered in this post, leave us a comment or contact OrbitScripts sales directly.

We’re here to help you get started in mobile!

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OrbitScirpt’s Third Party Administrator: A Key Tool For Growing Your Network

Ad network and website owners face two opposing forces when they try to monetize their traffic for the first time:

  1. They realize have a network that’s too small. Beginning networks are usually not large enough to make money on a small circle of advertisers.
  2. And they realize they can’t expand their network, because they can’t offer specific enough targeting. Advertisers almost always want to reach a narrow target audience. For example, they may want to limit their ads to web visitors coming from one specific country. With a small network, that kind of targeting is tough to accomplish.

It’s a Catch-22.

To expand a network requires specialization, but it’s hard to specialize if you don’t expand your network. How do you get around this?

You advertise through third-party networks.

At OrbitScripts, we’ve seen this problem many times. That’s why we built an advanced Third Party Administrator feature into our Ad Server system, making it much easier for beginners to offer the kind of advertising third-party networks want to buy.

And to avoid confusion, we added two tools to handle two pricing models, so our customers can manage and satisfy third-party ad networks in a professional way.

CPM vs. CPC

Ability to add third-party networks 1

Pricing models based on CPM—cost-per-thousand impression—use a feed that counts impressions and serves ads using HTML code (JavaScript, iFrame).

Ability to add third-party networks 2

Pricing models based on CPC—cost-per-clicks—use a feed to count user clicks and serves ads in XML format.

These two management tools allow our customers to:

  • add unlimited numbers of third-party ad networks,
  • display according to different priorities,
  • control the distribution of ads,
  • establish commissions,
  • target visitors with preferred sites and countries
  • add tags to the status of the third party,
  • limit the display of the status to certain publishers only.

Ability to add third-party networks 3

The Orbit Ad Server system allows a flexible, functional blending mode of advertising, so you can easily combine your own network with third-part advertising networks. It’s an easy way to unlock the huge potential renvenues in the third-party ad market.

Have you considered using third-party networks but been unsure how to manage them?

Leave a comment or a question, and we’ll help you get started.

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CPM Advertising: From Managed to Network Placements

In digital marketing, CPM—or, cost-per-thousand impression—advertising is sold in two different ways:

  1. Ad packages bound to specific space on a website
  2. Ad packages that run on a CPM network

Both ways have advantages.

Ads Bound to a Specific Website: Managed Placements

For ad packages that are bound to a specific website, the administrator of a website creates a set CPM packages, indicating the number of ad impressions and cost for each ad slot. The advertiser then buys the placements he wants based on those administrator-defined conditions.

CPM 1

Managed placements are most effective for specialized goods or in cases when the ad space plays an important role for the advertiser—advertising camping equipment on a specific camping website, for example.

Because of the direct pricing and installation, it also helps when the owner of the ad placement system owns the website where the ads will be placed. It’s a smaller, hands-on way of doing business.

Ads on a CPM Network: Run Of Network

The second way, the CPM network, works better for large advertisers who want to reach a broader audience of consumers—say, to promote a new general household product or a mass-market beverage.

CPM 2

On Run of Network, advertisers are not bound to any specific websites at all, and administrators do not have to create a customized package for each website.

Instead, they advertise everywhere and get the maximum audience possible. It’s a bigger, more automated way to handle all the pricing and placements.

We Offer Both Managed and Network

Selling CPM ads in the Orbit Ad Server system used to be dominated by managed placements. We spent a lot of time making tools to help those customers work more profitably and efficiently.

Now, our tools have evolved to give customers the opportunity to choose a more convenient way to do business, by handling CPM advertising across a network as well as managed placements.

But with such big network opportunities in digital marketing, we think our customers need to consider how to reach more market segments and be able to offer advertisers a choice of how they want to advertise.

So tell us: is your business still mostly hands-on?
Or are you doing more network placements?
Regardless of size, which do you think yields the best ROI?

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Tips and tricks to attract advertisers to your websites!

The shortest path to the success of your web advertising business is sales of ads to direct advertisers. You focus on the work you enjoy while you earn money with your website. The big issues facing every website owner are the same: Where to get direct advertisers? How do I attract top advertisers to my website? Where do I even begin?

Know your stuff!

No matter if your website is devoted to computer tech, bird watching, weight loss, or the-latest-whatever; you’ve got to be right on top of what’s hot in your subjecty area. Someone else’s blog or website is just a mere click away. Update regularly. Captivate your audiences. Make sure your content is current and fresh!

Know your audience!

Know your audience! This is your ad platform. You’re building your ad network. You need to know who your customers (site visitors) are, what they like and what they don’t. What do they need? What products compliment the topic of your website? Contextual advertising is a big winner in the online advertising game. What are the top notch binoculars that are all the rage in the bird watching community? What’s the cool new computer gadget all the kids are talking about? What are trending celebrities using to look fit and trim on the red carpet? Give your audience what they want.

Be able to inform and entice potential advertisers with web analytics, reporting and metrics regarding the visitors to your website. How old are they? What are their interests? Income? Gender? Geographic location? Average level of education? Favorite activities, etc.. The more you know. The more you sell.

If your website is focused on travel to the world’s top beach destinations, then ski clothing retailers are not likely to be talking to their niche market.

Just as you would target ads to your web visitors. Use your energy wisely. Do some research to find the right advertisers to help you monetize your site’s traffic.

Monitor the market and your competitors’ websites:

Monitor the market

· Examine your competitors. Take time to examine the websites of your competitors (or even just similar websites). Find out who is advertising on these sites. Follow the ads to visit their advertisers’ websites. Look for those advertisers’ contact information and give it your best shot!

· Social Networks. Explore communities and groups in tune with your website’s subject matter. Who’s advertising there? For instance, look at the facebook page for groups centered on electronic engineering what ads from that page would interest readers of your IT website. What ads do you see on the National Audobon Society’s blog? Who’s interacting on the twitter feed of the hottest new diet guru?

· Offline companies. Look to companies located in your region that might be interested in online advertising on your websites. If they don’t already have a strong brand presence online, offer to help them branch out with an Internet advertising campaign.

· Print. Don’t forget! Newspapers and magazines are full of advertising. Their whole business model is build on it. Check out trade journals, newsletters, and regional rags. You could find a treasure trove of advertisers looking for the right opportunity to reach out to an online market.

Approach direct advertisers and make them an offer they can’t refuse! Approach direct advertisersCreate a clear and concise commercial offer that describes all the advantages of your websites and your readership.

Provide advertisers information in detail that shows them why they should choose your website for their Internet advertising campaigns.

1. High traffic audience. Use web analytics software to provide hard numbers on your daily web traffic.

2. Demonstrate clear potential for return on their investment. Everybody’s favorite: ROI. The topic of your website should relate directly or indirectly to your target advertisers’ products or services. Contextual advertising helps your advertiser get more conversions on their ad, increasing their ROI and yours. Let them know you’re using the latest ad tools and ad management software from Orbitscripts!

3. Start with lower prices. By offering lower prices as you get started, you’ll be able to work with advertisers who don’t have access to a high ad spending budget. Your ad network will grow as will competition for ad placements on your websites. Who knows! Perhaps by providing lower prices to advertisers building their business you may just be able to grow your businesses together. Strong, repeat client relationships are essential to the success of every business.

4. Offer innovative ad formats. Most ad networks offer the ability to display text or image ads. So don’t bore your potential advertisers! Set yourself apart from the competition by offering flash, rich media, pop up ads, pop under ads, floating ads, expandable banners, in-text ads, video ads, mobile ads and other ad types. Orbit Ad Server software supports a rich variety of ad formats. Let your advertisers know their ads won’t be boring!

5. Provide the option of different payment methods. Show advertisers your business is professional and ready to work with their business model. The Internet is a world wide market place. Your advertisers could come from any corner of the globe. By offering diverse payment methods you’ll show advertisers you’re ready to do business online. Potential payment methods include: pay per click, pay per impression, pay per lead, pay per sale and so on.

Create attractive packages for advertisers and you’ll form new and long-term business relationships.

Sell directly:

Sell directly

· Online advertising (search engines, forums, websites). Become an advertiser to attract advertisers. Create appealing banners that demonstrate the beauty and benefits of your website’s banner ads. Orbitscripts banner ad software makes it easy! Banner rotators show off your website’s ad management software and ability for unique and diverse ad delivery. Use a few words to describe the benefits of your ad network.

· Referral links. Offer a links exchange or ad exchange with major websites to reach advertisers and tell them about your network. You know what they say about friends in high places!

· E-mail to introduce yourself. Compose a message that describes all of the advantages of your advertising platform and why your system and your web traffic works for them.

· Good old fashioned phone calls. Cold calls may not be fun, but they’ll never lose that personal touch. Once you’ve found a potential advertiser, call them. A call shows an advertiser that you are a real person who cares about helping them realize their business goals. If you’re looking for local or regional advertisers (town/region/ even country) offer them a face-to-face meeting where you can present the benefits of your audience, your system and your special pricing.

Orbit Ad Server’s advertising solution and plug-ins offer a variety of ad formats, payment methods, strategic targeting ad tools and intelligent reporting. Show potential advertisers your system uses the latest in ad serving software and that they can leverage that technology to promote their products online. Orbitscripts suite of ad network and ad serving software products will attract advertisers and help you monetize your websites.

Remember! First you work for your reputation and then your reputation works for you!

Stay Tuned with Orbitscripts!

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Today’s Ever Evolving Diversity in Ad Formats and Business Models

A wide range of business models and ad formats are taking today’s Internet advertising campaigns by storm. Let’s look at where they are, where they’ve been and most importantly – where they’re headed!

Online Advertising is marketing communication intended to persuade Internet users (viewers, readers or listeners) to purchase or take actions based on content displayed on a website (or webpage) as it relates to products, ideals or services.

Unlike other arenas of advertising, online advertising benefits from a dynamic interactivity between advertisers and consumers. Promoting products and services over the Internet adds the ability to target intended audiences in the context of their interests (contextual advertising) with strategic , interactive delivery across segments such as age, gender, geographic region, day part, and more.

So what can online advertising do for you?

· Attract your visitors’ attention

· Arouse your visitor’s interest

· Compel your visitors to visit your advertiser’s websites

· Impel your visitors to complete actions you intend (this will vary depending on your advertisers’ goals be they to sell products, get users to register their personal information on their website, or subscribe to email lists, etc.).

Evolution in Advertising Industry Business Models

According to the observed behaviors of advertisers in the online market, advertising business models have evolved from CPI (Cost Per Impression) or CPM (Cost Per Mille – 1000 impressions) to CPC (Cost Per click) to CPA (Cost Per Acquisition).

The illustration below depicts the shift from CPC to CPA:

shift from CPC to CPA Internet Ad Formats Divided into 4 Critical Categories:

– Search ads

– Mobile ads

– Video ads

– Other ads

Internet Ad FormatsText Ads. Advertisements composed of text (displayed largely as sponsored links on search engines), indicated by underlined hyperlinked titles, when clicked, take the user to that advertiser’s website. Text ads are key players in content targeting. Text ads are also generally lower in cost than banners, as they are fairly simple and many websites will accept them.

Text ad

Text ads categories

Banner ads. Ads placed at any point on a web page typically contain text, logos, photographs or other images. Banner ads are priced slightly higher than text ads because they are found to be more effective. Banner ads range from simple pieces of HTML code to multimedia objects developed using technologies like Java, Shockwave and Flash. Banner managers in banner ad software rotate them to keep a site’s content fresh adding content targeting contextual ads into the mix. Banner ads may also include video, sound and animation to pack a more powerful punch.

Banners ads

Banner ads category Rich media. Rich media ads allow advertisers to incorporate multimedia elements such as flash technologies adding sound, animation and post-production type special effects.

Rich Media ads

Brought about by the increased bandwidth of broadband, rich media ads may lead to higher response rates and better branding capability. Rich media ads certainly offer more creative potential.

A convergence of television and the Internet with interactive advertising is likely to lead to larger budget commitments. The largest advertisers are only just beginning to enter the online fray. New interactive media will likely lead to adjustments in web advertising agency business models, brands, and media choices, in concordance with a new data rich, understanding of consumers online habits. The future of interactive agencies and advertisers must be ROI-driven. Web ad agencies and advertisers must work together in collaborative ad networks to integrate ad campaigns, data, and technology through a variety of new, traditional and hybrid media across geographies and cultures.

In a recent study examining the effects of rich media ads, ads featuring video, on average, appeared to increase purchase intent by 1.16%, compared with a control group that did not see an ad. Compare the effects of videos ads to a simple Flash ad at 0.26%,and we’re seeing a huge difference,

Orbit Ad Server and Orbit Ad Market offer their users the ability to inject content targeting into their ad campaigns that display text ads, image banners and rich media ads.

In-text ads – Contextual ads are where targeted keywords or phrases are highlighted in the body of text on a web page. When users hover their mouse over the keyword/phrase they see an ad appear to arise out of the text. The selling point of this ad delivery format is its relevance to the web page’s content, allowing the ad to target the user’s known interests reaping the benefits of contextual advertising.

In text ads

At Orbitscripts, we’ve developed a plug-in for In-text ads that allows owners of Orbit Ad Server and Orbit Ad Market to display In-text ads on all of their websites.

Bloggers and website owners earn PPC (pay per click) revenue each time users click a hyperlinked ad. Words and phrase choices are selected by ‘In-text crawler systems and algorithms’ that identify subjects and keywords/phrases as areas of interest within the page. The system then looks for the occurrence of keywords/phrases corresponding to products and services promoted by advertisers and attaches those corresponding ads from its ad network inventory to words and phrases on the page. The users sees the content of an In-text ad in a “tool-tip style balloon” above the keyword. The ad displays when a page visitor passes their mouse over the keyword/phrase.

Pop-up/Pop-under ads. These types of ads open in a new web browser window over (pop-up) or under (pop-under) a website, when the visitor enters the website. You’ve surely run across pop-up advertisements in your travels around the net. Though many people find pop-up advertisement delivery annoying, pop-up/pop-under advertisements are the most noticeable for visitors and are a very efficient way to promote products and services.

Pop up adsOrbitScripts offers highly effective, easily customizable Pop-up/Pop-under advertisement Plug-ins for our two ad management solutions: Orbit Ad Server and Orbit Ad Market.

Floating ads – Rich media ads that appear to float above the content on a web page. Research shows floating ads to be one of the most effective ad delivery formats with some of the highest click through rates (CTR).

OrbitScripts always moves in step with the latest in ad serving technology. As of this writing, we’re developing a plug-in that provides our ad serving software users the ability to offer strategic, content targeted floating ads to their advertisers and publishers.

Floating ads

Floating ads, also known as overlay ads, are rich media ad formats that enable advertisers to serve advertisements that appear uninitiated or superimposed over a user’s requested page. The ads then disappear or become unobtrusive after a specifiable short time period (typically 5-30 seconds).

The most basic floating ads simply appear over the web page, either full screen or in a smaller rectangular window. They may or may not provide a means of escape, such as a close button. More sophisticated versions come in any shape or size and include sound, animation and interactive components.

What Floating Ads Can Do for You:

· Floating Ads are proven to increase brand exposure through the delivery of visually engaging, impactful content that ‘floats’ above your publishers’ web pages. Floating ads add elegance to content targeting in contextual advertising with the graceful way they appear then dissolve. The prevalence of the floating ad in recent years is attributed largely to its high impact.

· Publishers are given full control over their positioning and layering attributes. By specifying screen coordinates and z-index parameter values passed to the Mediaplex ad tag, the publisher can effectively optimize the delivery of the floating ad, so it doesn’t obscure or interfere with their site’s core content and other layered elements.

· Publishers may control the duration of the floating ad to their tastes. This is set as a variable passed on the ad tag.

Expandable ads. Expandable rich media ad formats, allow the dimensions of an ad to expand contingent upon a user action – typically a click or mouse-over. When a user clicks or mouses over an expandable banner the parameters of the ad expand beyond its original space making the ad appear larger, adding real estate value and attention grabbing to the user experience. The expandable banner ad format is rapidly gaining in popularity with both advertisers and publishers.

Expandable ads

Orbitscripts does not sit on the sidelines when it comes to delivering the latest in advertising technology to our user base! Keep checking back here for our upcoming announcement of the arrival of a new plug-in we’ve got in development that will put the power of expandable ads in your Orbit Ad Server and Orbit Ad Market online advertising arsenal.

The most common applications expand leaderboard spaces vertically into larger rectangles (i.e. expand from a 90 pixel height to a 500 pixel height.) or expand 250×300 rectangle spaces horizontally into larger rectangles (expansion from a 300 pixel width to a 600 pixel width). Lots of other implementations are also possible with the expandable ad format.

Expandable Ads and You:

· Get more ad space to share interactive experiences and content targeted information with your advertiser’s audience.

· Support the inclusion of any number of rich media ad features, including video within a single ad unit.

· Allow your advertisers to measure the number of ad expansions and the amount of time the ad is expanded, in addition to common metrics available to all Mediaplex Rich Media ad formats.

Video ads. Video advertising really speaks for itself. According to market statistics, users click video ads 10 times more frequently than your average banner ad! Who doesn’t love video? Video ads grab visitors’ attention and hold it while your message is delivered, increasing demand for your advertisers products or services.

Video ads

One big word: Youtube.

Online video is forever increasing in popularity with viewers and TV companies are starting to realize there’s a real need for a cross-platform strategy. The days when television was all there is and was more than enough to captivate an audience are well and truly over.

From a fiscal standpoint, Internet video ads will only truly take off when media, TV, and cable companies embrace it as an alternative to traditional television. But for that to happen, there has to be a profit in it. Can Web Television ever compete with traditional TV when it comes to ad revenue?

US Online Video Ad Spending

We’re working to bring video module creation to your Orbit Ad Market and Orbit Ad Server systems. We stand strong on our commitment to keep our ad serving and ad network platforms on the leading edge of ad serving technology. Bookmark this blog for an announcement of our new video module creation plug-in coming soon!

Mobile Ads

Internet users are just not sitting inside on their butts in front of their screens any more. Butts and screens are on the move with today’s smart phones, ipads, tablets, ebook readers, laptops, mini-notebooks, netbooks – you name it! Thanks to the plethora of mobile devices available, the PC is on its way to being at least a secondary point of access. As always, form follows function. Consumers look to the Internet to stay wired to the world – for news and information and ever increasingly for entertainment and staying tapped into their social networks. Make sure your mobile ads go where they go.

Mobile Advertising isn’t just driven by mobile display ads. Text messaging is creating a new marketing opportunity to reach mobile users and your potential clients.

Data already shows higher response and conversion rates from Mobile Advertising.  eMarketer’s forecast mobile ad delivery to hit $1 Billion by 2011 and that looks just about right on target. Are you going to be a part of it?

US Mobile Ad Spending Stay tuned with OrbitScripts!

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