Statistics show advertisers already spend more on online ads than print media. And this difference will become bigger every year. According to latest estimates by eMarketer, worldwide spending on Internet advertising will top $137 billion in 2014.
That means advertisers have also begun to place higher demands on the quality of online advertising and its effectiveness. That demand puts a premium on improvement of advertising management systems and their functionality.
At OrbitScripts, we constantly monitor this market and add new features to our products to meet the growing needs of all our consumers. We believe the demand for systems development and advertising management consists of three main parts:
- Functionality and
We recently put our performance, functionality and usability design and development into our innovative new product Orbit DSP, a demand-side platform technology built from scratch by OrbitScripts as an enterprise-level, real-time ad auction, purchase and data management system.
To create Orbit DSP, we also increased the capabilities of our core product Orbit Ad Server. Orbit Ad Server simplifies ad management, working with Video Ads, Mobile Ads, In-Text and other modules to create an integrated package that handles all your online advertising growth, in all directions.
We made several important changes to Orbit Ad Server, including:
- More Tags and XML feeds support;
- Weighting for different companies, groups and ads;
- Security against fraudulent clicks;
- New targeting types, like provider and connection speed;
- Improved user-permission system;
- New formats for desktop and mobile ads, like full-screen and interstitial;
- And auto-optimization by CTR and ROI.
We’re so happy about these new features. Perhaps most exciting is our new and improved Campaign Creation and Management process, made more universal with additional features and an improved interface for better user interaction.
Our next few blogs will cover in more detail Orbit Ad Server’s new system performance and interface-design features. The feedback from our customers—both Ad Server and Orbit DSP, existing and new—has been encouraging, as we to continue to expand and grow with these amazing advertising market trends.
Check out our Self-Serve and Hosted pricing and tell us how we can serve your needs, too!