All posts by tagname: digital advertising

Meet us here!

We are proud to attend in numerous digital events each year.

This year is not an exception and we have lots of upcoming events that we are excited to join. We would be glad to meet you there:

GMIC Beijing – April 26-28 (Beijing, China)

Digital Summit – May 22-23 (Atlanta, USA)

Mobile World Congress – June 27-29 (Shanghai, China)

Affiliate Summit East – July 29-31 (NY, USA)

Dmexco Digital Marketing Exposition&Conference – September 12-13 (Cologne, Germany)

The European Summit Networking Conference & Expo for Digital Products – September 14-17 (Prague, Czech Republic)

Web Summit – November 5-8 (Lisbon, Portugal)

Affiliate World Asia 2018 – dates coming soon (Bangkok, Thailand)

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Affiliate Summit West 2018

Affiliate Summit West 2018

From the very beginning of the new year OrbitSoft began to work. Our team arrived to the fabulous and already well-known for us Las Vegas to participate in the 2 largest exhibitions — Affiliate Summit West 2018 and CES.tech 2018

Like his counterpart from the east coast, the Affiliate Summit West, held from January 7 to 9, brought together all the major players in the digital advertising market from around the world.

This is an excellent chance to establish contacts with companies with a wide variety of requests. There were about 6000 participants from more than 70 countries around the world.

And we did our best to take full advantage of the opportunity to communicate with our potential customers, and also to meet live and thank our current partners for their trust.

The Affiliate Summit West 2018 was just our first stop in Las Vegas. Immediately a new adventure has begun — CES.tech 2018

Affiliate Summit West 2018

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Blockchain Technology – A New Movement is Here

BlockChain

As we all know, new technologies are constantly being created and old ones being updated in order to sustain the ever-growing business demand for the most cutting-edge tools. Recently, the blockchain technology has become very prevalent in various industries, including the advertising business. We strongly believe that blockchains are already changing the global business structure, and that these changes will facilitate growth for the digital market, and specifically for the advertising world.

So what is a blockchain? At its core, a blockchain is a large knowledge database. It’s basically a continuously growing list of records. As soon as a record is noted down in the chain, it becomes permanent and will continue to exist, unaltered, for as long as the chain exists. Furthermore, the blockchain is distributed to all the chain members and each user has access to the full copy of the chain.

The blockchain network does not have a centralized control point, or a single point of cancelation, as do other chains. That means that if one or several users are disconnected from the chain, the chain still continues to grow and the data is not lost.

This ability to keep complete records about all transactions in the chain, and to make these records available to all the chain members is what makes a blockchain so attractive and effective for complex problem solving.

Since the advertising industry has always been ahead of the curve, the blockchain technology is already being widely used in the digital advertising space. A non-profit research organization called iAB Tech Lab has recently assembled a team of experts in order to study the ways to use blockchains in order to develop standards for making advertising more effective and valuable.

Here at OrbitSoft, we have selected several of our own interesting projects to work on, based on blockchain technology.

  • AdChain is an open protocol on Ethereum’s public blockchain. Its stated goal is to allow for building of decentralized applications, specifically for use in the digital advertising ecosystem.
  • Adex is a decentralized ad exchange that utilizes Ethereum to address problems like fraud, privacy, and consent in the digital advertising space.
  • The Basic Attention Token (BAT) utilizes the Ethereum blockchain to create a token that can be used to obtain a variety of advertising and attention-based services on a purpose-built platform.

Using the blockchain technology, we are hoping to make progress toward resolving issues such as fraud, discrepancies with billing, financial transaction risks, and verifying the validity of advertising resources.

Currently, the blockchain technology is going through an unprecedented growth spur, mostly due to the popularity of cryptocurrency. In order to stay up-to-date and to be able to offer our clients the latest and greatest technological possibilities, we are planning to incorporate cryptocurrencies (Bitcoin, Ethereum, Litecoin, etc.) into our own products going forward. Stay tuned for more exciting updates!

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Dmexco 2017

13-14 September, right after Webmaster Access 2017, OrbitSoft attended DmExco, which is considered as one of the leading digital advertising exhibitions in Europe. 50 700 visitors from all around the world and more than 1 000 exhibitors attended DmExco this year.

DmExco is the global business and innovation exhibition, which enables to see new trends and to define the business potential of the future projects. This is the great meeting place for media and marketing professionals, technical specialists, and designers.

We were happy to attend this very important event in the digital advertising world. The endless flow of meetings, training, and seminars gave us excellent experience and new connections.

It was very productive European tour for our company. Thanks to all participants for making DmExco a success! For us it was a pleasure to meet with you!

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Webmaster Access 2017

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The beginning of September was very busy for OrbitSoft – our team planned to visit 2 European exhibitions at once. The first in the list was Webmaster Access, which taking place from September 8th – 11th at the Amsterdam Double Tree by Hilton.

Webmaster Access is one of the biggest events in the digital advertising field of the adult industry. This year the exhibition attracted about 1500 participants from more than 30 countries.


Attendees and participants could get know each other and chat in a cozy friendly atmosphere and exchange contacts on the Meet Market.

We had a lot of interesting meetings. It was a pleasure to meet with our old friends and got new ones.

Webmaster Access was very successful for our team. The next stop is DmExco 2017

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