All posts by tagname: display ads

OrbitScripts SaaS: One-Year Report on Customer Feedback

Over a year ago, we started offering our ad serving platform as SaaS—software that’s hosted in the cloud through Internet service, rather than traditional software installed on customer computers and servers.

Most of our customers had already used SaaS through other software providers, which gave us a good benchmark to compare our offering with other companies’ offerings.

We’ve received a lot of valuable feedback.
Customer surveys point to the following advantages of OrbitScripts SaaS, all of which we are pleased to report.

  1. Increased Capacity—Our infrastructure uses CDN (content delivery network), cloud solutions and dedicated servers, which means we’ve been able to increase the capacity of our system to handle big traffic increases on our customers’ sites.
  2. 65 Billion Queries Per Month—Our software is built to allow the system to scale horizontally, distributing and handling high-capacity loads that are climbing toward 100 Billion per month.
  3. Modular Is Better—We offer a modular solution, which means our customers have been able to create a unique set of features for each of their individual clients. From the basic functions on up, this has allowed superior customization and service.
  4. Custom Programming—In addition to basic features and an extensive list of modules, we also provide custom programming to meet each client’s unique needs when those ready-made solutions need to be developed further.
  5. Continuous Development—We have been vigilant in extending the functionality of our system to make sure our customers receive the most current, updated versions of our product on a permanent basis. That has helped them capitalize on the most profitable market opportunities, without worrying about their ad system maintenance.
  6. Round-the-Globe Service Many companies promise “round-the-clock” service, and it rarely lives up to its 24/7 claims. We have offices in the U.S. and Eastern Europe, so we are actively working 24-hours-a-day—not as a third-party call center, but as the real company ready to help you.
  7. Lower Prices—Because most of our developers live in Eastern Europe, we can use our lower cost-of-living to provide the most competitive prices across the U.S. and Europe. Our customers benefit from our mix of superior products and lower costs of production.

The results are in. You are happy. And we are happy!

Saas Orbit Ad Serving

Simply put:

OrbitScripts SaaS provides a reliable, modern product with continual improvement and features that evolve with market opportunities. We’ve been able to provide a high level of support with global coverage at a price that’s extremely competitive.

And looking ahead, I hope we can make the next year even better!

So if you didn’t get a chance to provide feedback yet, I’ll ask you now:

Do you have any feedback similar to what I’ve listed here?
Do you have any feedback that differs?

Either way, leave us a comment. We’re here to listen, learn, and help in any way we can.

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OrbitScripts Mobile Apps: Advertising For A World On The Move

Years ago, analysts said this would happen, and they were right: The market for computer desktops and notebooks has collapsed under the pressure of competition and convenience of tablets and mobile devices.

Just look around—in the home, in the office, in stores, in schools and on the sidewalks—people have embraced mobile devices. Our mobile phones are always with us, at all times of day and night.

And businesses are rushing to respond.

Advertising in mobile applications gives instant access to consumers and makes it possible for advertisers to better implement and quickly change their campaigns for better results.

Problem: How To Monetize Mobile Traffic?
Solution: Display ads on mobile websites and mobile apps, of course!

It’s a new media market, and the response of the mobile audience to advertising messages is significantly more positive compared to traditional advertising in print or online media.

And competition between advertisers in this area is not yet saturated, so your brand has a great chance to beat the competition, if you act now.

mobile platform

Huge Revenue Potential
Developers of mobile applications can make money from both selling applications and advertising in them, which means big sources of new revenues for webmasters.

This business opportunity creates high demand for software that can help you build a mobile network that connects advertisers with application developers.

And OrbitScripts Ad Network Does That.
Based on our past experience, we built OrbitScripts Mobile Ad Server on a modern mobile platform that we developed through years of traditional ad server network development.

Devices: The main objective of the Mobile Ad Server is to display and manage advertising on the major devices in use today: Android phone, iPhone, and Windows phone.

User Types: Our system allows you to mange the three main types of users: administrators, advertisers, and application developers

Targeting: The audience for mobile advertising is more focused and less scattered, and thus the ability to get ads successfully in front of specific consumers is much higher than in traditional media placement. In OrbitScripts Mobile Ad Server, you can target based on these factors (and a whole lot more):

  • geography (exact location)
  • gender
  • age
  • phone model
  • mobile operator
  • expansion of the screen

Formats: Our mobile advertising can take many forms:

  • Banner
  • App wall (ad on entire screen)
  • Notification tray
  • Icon
  • Dialog

which can then trigger actions after clicking on the ad:

  • Go to the App Market
  • Go to the website
  • Send SMS
  • Call

Reports: Statistics and analytics are important to our system. Our customers can use geo-reports and specific reports for advertisers and developers to verify the effectiveness of ad campaigns and optimize them for the best returns.

We’re All Moving To Mobile.
And Orbit Mobile Ads combines your ads with massive third-party mobile ad networks like Google and AdMob. If you have questions not covered in this post, leave us a comment or contact OrbitScripts sales directly.

We’re here to help you get started in mobile!

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CPM Advertising: From Managed to Network Placements

In digital marketing, CPM—or, cost-per-thousand impression—advertising is sold in two different ways:

  1. Ad packages bound to specific space on a website
  2. Ad packages that run on a CPM network

Both ways have advantages.

Ads Bound to a Specific Website: Managed Placements

For ad packages that are bound to a specific website, the administrator of a website creates a set CPM packages, indicating the number of ad impressions and cost for each ad slot. The advertiser then buys the placements he wants based on those administrator-defined conditions.


Managed placements are most effective for specialized goods or in cases when the ad space plays an important role for the advertiser—advertising camping equipment on a specific camping website, for example.

Because of the direct pricing and installation, it also helps when the owner of the ad placement system owns the website where the ads will be placed. It’s a smaller, hands-on way of doing business.

Ads on a CPM Network: Run Of Network

The second way, the CPM network, works better for large advertisers who want to reach a broader audience of consumers—say, to promote a new general household product or a mass-market beverage.


On Run of Network, advertisers are not bound to any specific websites at all, and administrators do not have to create a customized package for each website.

Instead, they advertise everywhere and get the maximum audience possible. It’s a bigger, more automated way to handle all the pricing and placements.

We Offer Both Managed and Network

Selling CPM ads in the Orbit Ad Server system used to be dominated by managed placements. We spent a lot of time making tools to help those customers work more profitably and efficiently.

Now, our tools have evolved to give customers the opportunity to choose a more convenient way to do business, by handling CPM advertising across a network as well as managed placements.

But with such big network opportunities in digital marketing, we think our customers need to consider how to reach more market segments and be able to offer advertisers a choice of how they want to advertise.

So tell us: is your business still mostly hands-on?
Or are you doing more network placements?
Regardless of size, which do you think yields the best ROI?

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Enterprise: High Performance Ad Server Software to Manage Your High Demand System.

If you administrate a system that receives a large volume of online ad traffic or you plan to grow your business and increase your web traffic, then you need ad serving software that can handle the demands of your business. As you reach for your target market and that audience responds, the load on your ad servers increases proportionally.

Unfortunately, simply adding more servers won’t resolve this issue. You need ad serving technology with the brains and brawn to:

1. Increases your computational resources

2. Create a scalable, intelligent, allocated system

To answer the call of high volume ad trafficking, OrbitScripts created Enterprise, a peak performance ad serving solution for high load systems. Enterprise ad serving software is built to handle heavy loads of 100 million or more ad impressions a day.

The intelligent architecture of our high performance system:

Enterprise architecture

The key to ad server optimization is intelligent allocation of critical resources. Let’s take a look at the tasks and challenges we faced when developing Enterprise:

1. Ad servers process large quantities of data per day.

Your business requires that your ad servers analyze, move, store and deliver large amounts of data in a millisecond’s time. All day, every day.

It takes approximately 1KB of data to display one ad. So, 100 million ad impressions a day means about 100-150 GB of data that must be processed and analyzed by your ad servers. To meet this challenge Orbitscripts’ Enterprise applies a two-pronged solution:

· Sequential data processing

· Data distribution across multiple statistics nodes (blocks, units)

2. Fault-tolerant design keeps your ad servers up and running.

Machines break. That’s a fact. A successfully configured system takes that fact into account and builds in a work around; so the entire system doesn’t crash because one component fails.

We’ve done extensive load and stress testing to isolate and identify which nodes are critical to high performance, high load ad serving. We’ve integrated that knowledge into our Enterprise ad serving software to conserve, maximize and duplicate (where necessary) computing resources to preserve the function of the whole in the event of part’s malfunction.

Our research shows a fault-tolerant system must:

· Duplicate system nodes to ensure data continuity and integrity.

· Execute data storage methods that retain data without loss when one node fails.

· Ensure that when the failed node comes back online data is redistributed and stored with processes that preserve the data stream and your ad revenue.

Enterprise employs several statistics nodes and replicates data from a master database to a slave database to answer these challenges. The slave database is then used to display ads.

3. Manage peak loads for continuous peak performance.

As your ad servers interact with your user base, your ad serving system allocates server loads asynchronously. That is: some dayparts take a heavier toll on your ad servers performance and computation resources. We researched a large population of web sites across a diverse set of variables to get a sense of how peak loads effect an ad management system.

Please take a look at the diagram below:

Ad Server Load

The diagram illustrates that ad server loads are allocated asynchronously with peak loads clocking in at 1.5 to 2 times higher than the average system load. High peformance, high availability ad serving systems handle as much as 150- 200 million ad impressions per day at peak load times.

4. Data synchronization allows for replicated and uninterrupted data flow.

To establish data consistency between server clusters in a distributed system, Enterprise uses data synchronization techniques. Data from ads displayed by the Web Server Node (see the first diagram) are processed and transferred to the Slave Database (Slave DB). Before that happens, the data is processed and analyzed by a Statistics Node and stored in the Master DB. Grouped data from the Master DB will be passed to the Slave DB.

Using a daemon (background process) to track changes in the Web Server Node, Enterprise harmonizes your data and to ensure that it’s always available and accurate.

When developing the data transfer protocols in the DB nodes, we used MySQL tools for data replication. MySQL provides an excellent, open source solution for high speed data transmission..

5. Stay on top of operational data and stay within your clients’ budget.

Client relationships are at the heart of every successful online ad network. Internet advertising agencies need to keep tight control over budgets in a world that moves by the millisecond. When high loads put strain on your servers, your systems still needs to track ad display data; so as not to exceed your advertisers’ budget.

Under high load pressures your ad servers must take split second readings on the state of your advertisers’ budget limits and monitor the changes that occur with each click or ad impression. Our stress test data indicates that disk storage is not up to the task, so we decided to store data in RAM using the Redis archive.

Redis is an open-source, networked, key-value data store solution that achieves data persistance by holding data in RAM. Redis supports master-slave data replication and transfers datasets from memory to disk asynchronously. Redis can support replication to any number of slaves and one slave can be a master to another. Our research found Redis to be a highly agile method offering high performance data availability.

6. Improve processing speed; manage high volume traffic fast and efficiently.

Displaying web ads in real time response to user clicks and page loads across high volumes of traffic requires advanced ad serving technology. Running a system at the high speeds necessary to meet the goals of your thriving business, means your ad serving software must intelligently distribute tasks across system nodes. Every node and server and the system as a whole must be optimized to run at peak performance with each and every ad impression.

We recommend a multi-tiered approach:

· Optimize and adjust your operating system.

· Optimize and adjust Web Server Node settings.

· Optimize and adjust DB Node settings.

· Use archives and data caching.

6. Scalable servers rise to the occasion.

Server scalability means your ad management system answers server load increases when they happen. Enterprise servers optimize your system’s architecture to horizontally expand new nodes in sync with the demands of your target audience.

The key advantage of system scalability is that you only need to increase computing resources (nodes) when your ad servers hit peak loads. You save money on additional hardware and don’t have to change the architecture of your system or nodes.

Enterprise, the latest in high performance ad serving technology:

Let’s review the internal processes that make Enterprise servers the high performance choice for your high volume ad trafficking needs (Take a look at the architecture of our high performance system above).

To achieve high speed data processing for each click or ad impression on a website in your system, Enterprise saves that data as a file on the Web Server Node.

A Statistics Node queries the Web Server Node for new files using synchronized data transfer transport protocols. When there are new files, the Statistics Node processes, groups and saves them to the Master Database Node.

The grouped data received from Web Server Node moves to the Master DB Node. The Master DB Node saves data in a format convenient for data management and analysis, but not for quick selection for display on websites. So the Slave DB Node steps in to display ads. All information from the Master DB Node is replicated to the Slave DB Node where it is converted into a format that facilitates quick selection and display.

All changes to data in the Master DB Node (newly grouped data from the Statistics Node) are replicated in the Slave DB Node ensuring that information required from the Web Server Node is always actual and up to the millisecond – protecting your business relationships. Replication of data from the Master DB Node to the Slave DB Node not only optimizes ad display speeds. The Slave DB Node doesn’t enter changes into the Master DB Node when displaying ads; so your system makes optimal use of your computational resources when server loads are at peak demand.

When the Web Server Node is responsible for displaying ads, selection and ad displays are optimized by: reducing the number of queries to the Web server, modifying keywords relevant to searches, targeted processing, reducing session cookies, optimization of security policies, modifying cron scripts and more.

Enterprise delivers a powerful ad serving solution that gives your business a competitive edge:

· High performance system architecture

· Cutting edge ad serving technology

· Your system scales to deliver billions of ads per month without breaking a sweat.

· Rapid ad display captures your core audience.

· Operate within your own domain (using first party cookies). You own all of your data with no need to resort to third-party cookies.

· Deploy your data assets to your advantage and reach customized audience segments with geo-targeting, content-targeting, and behavioral targeting strategies right on your own ad servers.

· Optimize delivery of your ad campaigns with real-time prioritization and reporting.

· Optimize fraud protection and more…

Enterprise is built to handle the high performance needs of heavy load websites such as large Internet stores, high traffic fora, social networks etc..

Enterprise will be available soon on! Stay Tuned!

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Internet Marketing Climbs Ad Industry Spending Charts for the US

The Internet advertising market is growing.  There’s no doubt about that. The annual amount spent for online advertising in the US climbs higher every year. The latest research from indicates numbers will top 40 billion dollars in 2014. That’s twice as high as 2009 ad management expenditures, up from 22.7 billion.

US Online Ad Spending

Pessimistic analysts and Internet naysayers predicted a decrease in online ad revenues in tandem with the generalized global economic decline. They were wrong.  Instead, in 2010, money spent on online advertising has increased by 13.9%. That’s 25.8 billion dollars, in spite of forecasted advertising campaign budget reductions.

So why are we watching online advertising budgets rise while everything else plummets? The answer is pretty simple actually; the number of consumers flocking to the Internet continues to expand. As Internet usage grows, so do ad conversions giving rise to more ad campaigns to reach deeper into the pockets of new audiences.

2010 saw 221 million people surf the Internet on a weekly basis. That’s about 2/3 of the US population (71%). And it ain’t gonna stop there! eMarket researchers project that by 2014, the number of Internet users will climb as high 250 million upping online advertising stakes to more than 77% of the people living in the US.

US Internet Users and Penetration

Sure the Internet is not the only place to run ads, so how are traditional ad markets like print, television and radio faring, as the US increasing turns to the Internet for news and entertainment?  In the pie chart below showing total ad delivery, Internet advertising slices out 17.7% of total ad spending, exceeding monies spent on print ads, OOH (out-of-home, billboards, store signs, etc.) and other ad delivery formats. Still, television still holds on with twice the pie spent on Internet ad campaigns.

Media ad spending

Money spent on Internet and print ads were almost equal in 2010. It seems though, according to eMarket forecasts, the gap between online media spending and that spent on print media will widen. Spending on print media is predicted to fall when online ad expenditures reach their forecasted height of 28.5 billion dollars in the 2011. Writer’s Market Yearbook 2011, a magazine that closely follows the print publishing industry, reports a continuing trend of print magazines closing up shop due to dips in ad revenue, as ebooks, epublishing and the Internet gain audience attention and market share.

US Online vs Newspaper ad spending

Traditionally, the biggest chunks of ad budgets are spent on expensive ad delivery formats on television. In 2010, the high cost of television advertising accounted for 43.7% of total ad spending. However, experts expect that figure to decline as demand grows for Internet advertising aimed at expanding audiences there. Current figures show more people turn on their computer rather than the television, when it’s time to sit down for a little news and entertainment. 2010‘s average U.S. citizen spent more time surfing the net than television channels with 13.3 hours of weekly webbing compared to television’s 11.3 weekly hours’ viewing time. When asked, more than a third of Internet users report they watch less TV and read fewer newspapers and magazines.

One of the major benefits of Internet versus television advertising comes with the Internet’s inherently broader creative license. Internet advertisers don’t have to follow format restrictions, content regulations or air-time constraints. From these freedoms, businesses and users benefit from more innovative advertising campaigns.

Online spending will far outpace increases in total media spending, which is predicted to inch upward by 1.2% next year after rising 3% in 2010. In 2014, ad analysts predict total media ad spending will hit $188.5 billion, up from $168.5 billion this year.

Folks, it looks like the jury is in and the verdict is ever expanding Internet audiences are what’s keeping the advertising industry afloat in these hard economic times. Internet users propel growth in budgetary spending for online ad campaigns where the heaviest hitters are the increasingly popular technologies of rich media ads.

Paid search’s portion of online ad spending will continue to hover in the 40% range through 2011. Paid search takes the lion’s share of Internet ad spending.

Display ads (like static ad banners, for instance) will comprise about 20% of Internet ad revenue total for the decade.

Classified ads, including those on newspaper sites and in places such as eBay, or HotJobs, will average out at about 17%.

Rich media ads, which include video advertising, looks to be the rising star shooting up from 8% market share this year to over 13% in 2011.

Overall, advertisers spent $37.5 billion for online advertising in 2010. Internet ad industry analysts forecast that by the year’s end, 2011 spending for online advertising will reach $42 billion.

US Online Ad Spending by formats

Stay tuned for our next post, where we examine detailed statistics and trends for different Internet ad formats.

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