January 2012 we informed you on development and launch of the Mobile Ads module that allows monetizing traffic of mobile devices such as iPhone, iPad, Android, Windows phone and others.
At the moment our company is working on the upgrade of the mobile technology module – feature that allows you to display ads in mobile applications.
Let’s take a closer look at this technology.
Mobile devices support wide range of mobile applications such as games, search systems, maps, news, shopping applications, translators and so on.
In the most cases mobile applications requires internet connection, so it contains additional ad placements.
According to Third Screen Media mobile ads reach out 20% of the users compared with traditional ads 2-4%. So potentially the return on investments will be higher.
To display ads in mobile applications we are developing SDK (software development kit), that provides Orbit Ad Server system access to display ads for targeted users of iPhone, iPad, Android, Windows and other mobile devices.
The additional module will serve ads in mobile devices and will have rich media abilities to display different types of ads – from text ads, banners, text + logo, flash ads to video ads.
Advanced scheduling options (geo, time, age etc.) allow you not only to serve the ads to your core audience but to get the information about your customers.
Ads in mobile application – is a new generation of ads, OrbitScripts doesn’t stay still and gets abreast of newest ad serving technologies.
If you have any additional questions regarding ads in mobile application feel free to contact us.