All posts by tagname: flash ads

New formats of advertising

OrbitScripts provides a wide range of ad types to display on websites starting from text ads, banners, flash ads, rich media ads (floating, expandable, pop-ups etc.) to video ads (in-banner video ads, in-stream ads, overlay ads) and mobile ads.

Today we want to talk about the new ad formats that we integrated into our ad serving software Orbit Ad Server and other ad formats that we plan to implement in future.

The first ad type is text + logo ad that is already implemented into our ad tool. Text+logo ad is combination of text and graphic image that helps websites owners to better monetize their ad placements. Combination of written and visual content influences visitors’ better, making users to forward advertiser’s site or make a purchase or a subscription.

text and logo ad

The next ad format is – lead generation (product zones) in the contextual ads. Leads take the main role in attracting customers. As a result of a lead you get contact and demographic info. An adjusted data selection option for lead generations allows you not only to interest users with your goods and services, but also get contacts for the future partnerships. This ad format is available in our latest version of In-Text Advertising plug-in.

product zone

The last ad type what we want to cover is companion ads. Companion ad is an ad unit placed on the page that comes up with video ad. While video ads displays video according to certain page parameters companion ad appears (text ads, banners, rich media ads). Thus, the interaction of video and companion ads together maximizes return on investments and attracts more visitors to your products and services.  Currently, OrbitScripts development team is working on companion ad development and plans to add it into next version of Video Advertising plug-in.

companion ad

Please feel free to contact us for any additional info.

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Ad Floats! No Soda and Ice Cream Required!

Not ones to sit on the sidelines and twiddle our thumbs when it comes to serving up the latest in ad serving technology, OrbitScripts is proud to announce delivery of our newly developed Floating Ads Plug-in. This new plug-in provides owners of our Orbit Ad Server and Orbit Ad Market ad serving systems the technology to display floating ads on all of their websites.

Floating ads, also known as overlay ads, are a type of digital advertising format employed by a number of companies and websites across the Internet. Similar to a pop up ad, floating ads typically offer a more unique viewing experience that can include animation, sound, and video. Floating ads may be scheduled to appear when a website is loaded. They give the impression of magically floating “over” the website itself before they disappear on their own, after a customizable period of time (on average, 10 sec).

Floating Ad

Overlay ads are perceived as less annoying than pop ups because they can be made fairly small and don’t take over the screen. Floating ads are highly profitable among available digital ad formats. Industry studies show overlay ads garner high click thru rates (CTR), in the neighborhood of 30 clicks per thousand impressions. Expandable ad numbers exceed the CTR of typical banner ads.

Users love interactivity. Dynamic digital ad campaigns created with unique eye-catching ads engage the eye and command attention. For instance, to capture the imagination of a travel market segment, envision an animated window that suddenly appears depicting a picturesque sandy beach, where sunbathers relax and play. Nothing motivates someone trapped in a cube and chained to a computer screen like a sunsplashed beach! Why not make this your ad on your website?

Floating ads stick in the minds of viewers and drive them to websites and conversion. Ad tracking analytics found that not only do users click more often on floating ads than on other ad campaign types, but they also reload the page to see them again.

Bringing floating ads to the attention of your advertisers’ core audience, brings your business more ad revenue!

If we can answer any questions you have on overlay ads or you’d like a consult on how our Floating Ads Plug-in can work for you, please feel free to contact us.

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