We knew Digital Summit in Atlanta will be very special from the fun Opening Session on Tuesday afternoon from Daniel Pink, the bestselling author of the book «The Scientific Secrets of Perfect Timing» and very educational afternoon sessions with presenters from IBM, Google to National Geographic.
The second day as we were pulling into the parking lot at the beginning of the breakfast event — it was already full. Wow — that’s quite interesting, given into account that Cobb Energy center used to host thousand people events and can accommodate big crowds. Digital Summit did not disappoint — a wide range of many educational sessions and evening networking event were fun and engaging. Our favorite session was presented by event sponsors — Genius Monkey, «Programmatic Evolved: Using Artificial Intelligence to Target, Measure, Convert & Repeat». The subject of using user data in digital marketing is very controversial right now, and it was nice to see the presentation educating summit attendees on it. Organizers of the event also gave you time to visit sponsor booths and win great prizes with short networking breaks in between the sessions. We were somewhat surprised to meet marketing folks from Emory University and Georgia Tech at this event, but it’s good to know that universities in Atlanta are keeping on track with the latest Digital Advertising trends.
The day at the Atlanta Digital Summit went very fast and before we knew it was a closing networking reception. We had a chance to meet several event sponsors from Watson Marketing and Convertica and network with few event attendees. Unfortunately, the reception was over very quickly with folks heading home in hopes of beating the traffic. Hopefully, next year event, if held in Atlanta, will be as successful as this one.