All posts by tagname: in text advertising

New formats of advertising

OrbitScripts provides a wide range of ad types to display on websites starting from text ads, banners, flash ads, rich media ads (floating, expandable, pop-ups etc.) to video ads (in-banner video ads, in-stream ads, overlay ads) and mobile ads.

Today we want to talk about the new ad formats that we integrated into our ad serving software Orbit Ad Server and other ad formats that we plan to implement in future.

The first ad type is text + logo ad that is already implemented into our ad tool. Text+logo ad is combination of text and graphic image that helps websites owners to better monetize their ad placements. Combination of written and visual content influences visitors’ better, making users to forward advertiser’s site or make a purchase or a subscription.

text and logo ad

The next ad format is – lead generation (product zones) in the contextual ads. Leads take the main role in attracting customers. As a result of a lead you get contact and demographic info. An adjusted data selection option for lead generations allows you not only to interest users with your goods and services, but also get contacts for the future partnerships. This ad format is available in our latest version of In-Text Advertising plug-in.

product zone

The last ad type what we want to cover is companion ads. Companion ad is an ad unit placed on the page that comes up with video ad. While video ads displays video according to certain page parameters companion ad appears (text ads, banners, rich media ads). Thus, the interaction of video and companion ads together maximizes return on investments and attracts more visitors to your products and services.  Currently, OrbitScripts development team is working on companion ad development and plans to add it into next version of Video Advertising plug-in.

companion ad

Please feel free to contact us for any additional info.

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In-text advertisement technology

Today we would like to tell you a little more about our in-text ad technology.

Nowadays only a few networks provide an in-text ad service. Below is a brief overview on how it works.

in-text ads

Steps for website owners (webmasters):

  1. Register in the ad network that provides this technology.
  2. Place a special code on your website. The code analyzes page content and automatically displays he most relevant keywords as hyperlinks. When visitors point a mouse over these links they can see an ad. By clicking on the ad the visitor will be redirected to advertiser’s website.
  3. That’s it. Now you can start making money. You get paid for every click on in-text ad placed on your site.

For advertisers:

  1. Register in the ad network that provides in-text ad technology.
  2. Upload or create your ad campaigns and advertisements.
  3. Set keywords for each created ad.
  4. Select website from the list where you can display in-text ad.
  5. In-text ad technology helps you attract more customers.

Please note that in text contextual ads won’t need additional space on your site.

We offer two in-text technology solutions:

Orbit AdMarket + In-text Plug-in – You can create your own ad network and connect websites’ owners with advertisers while making ad revenue from in-text ads.

Orbit AdServer + In-text Plug-in – You can display in-text ads on your websites.

Please do not hesitate to contact us for any additional information.

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