All posts by tagname: online ad

OrbitScripts SaaS: One-Year Report on Customer Feedback

Over a year ago, we started offering our ad serving platform as SaaS—software that’s hosted in the cloud through Internet service, rather than traditional software installed on customer computers and servers.

Most of our customers had already used SaaS through other software providers, which gave us a good benchmark to compare our offering with other companies’ offerings.

We’ve received a lot of valuable feedback.
Customer surveys point to the following advantages of OrbitScripts SaaS, all of which we are pleased to report.

  1. Increased Capacity—Our infrastructure uses CDN (content delivery network), cloud solutions and dedicated servers, which means we’ve been able to increase the capacity of our system to handle big traffic increases on our customers’ sites.
  2. 65 Billion Queries Per Month—Our software is built to allow the system to scale horizontally, distributing and handling high-capacity loads that are climbing toward 100 Billion per month.
  3. Modular Is Better—We offer a modular solution, which means our customers have been able to create a unique set of features for each of their individual clients. From the basic functions on up, this has allowed superior customization and service.
  4. Custom Programming—In addition to basic features and an extensive list of modules, we also provide custom programming to meet each client’s unique needs when those ready-made solutions need to be developed further.
  5. Continuous Development—We have been vigilant in extending the functionality of our system to make sure our customers receive the most current, updated versions of our product on a permanent basis. That has helped them capitalize on the most profitable market opportunities, without worrying about their ad system maintenance.
  6. Round-the-Globe Service—Many companies promise “round-the-clock” service, and it rarely lives up to its 24/7 claims. We have offices in the U.S. and Russia, so we are actively working 24-hours-a-day—not as a third-party call center, but as the real company ready to help you.
  7. Lower Prices—Because most of our developers live in Russia, we can use our lower cost-of-living to provide the most competitive prices across the U.S. and Europe. Our customers benefit from our mix of superior products and lower costs of production.

The results are in. You are happy. And we are happy!

Saas Orbit Ad Serving

Simply put:

OrbitScripts SaaS provides a reliable, modern product with continual improvement and features that evolve with market opportunities. We’ve been able to provide a high level of support with global coverage at a price that’s extremely competitive.

And looking ahead, I hope we can make the next year even better!

So if you didn’t get a chance to provide feedback yet, I’ll ask you now:

Do you have any feedback similar to what I’ve listed here?
Do you have any feedback that differs?

Either way, leave us a comment. We’re here to listen, learn, and help in any way we can.

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OrbitScripts Mobile Apps: Advertising For A World On The Move

Years ago, analysts said this would happen, and they were right: The market for computer desktops and notebooks has collapsed under the pressure of competition and convenience of tablets and mobile devices.

Just look around—in the home, in the office, in stores, in schools and on the sidewalks—people have embraced mobile devices. Our mobile phones are always with us, at all times of day and night.

And businesses are rushing to respond.

Advertising in mobile applications gives instant access to consumers and makes it possible for advertisers to better implement and quickly change their campaigns for better results.

Problem: How To Monetize Mobile Traffic?
Solution: Display ads on mobile websites and mobile apps, of course!

It’s a new media market, and the response of the mobile audience to advertising messages is significantly more positive compared to traditional advertising in print or online media.

And competition between advertisers in this area is not yet saturated, so your brand has a great chance to beat the competition, if you act now.

mobile platform

Huge Revenue Potential
Developers of mobile applications can make money from both selling applications and advertising in them, which means big sources of new revenues for webmasters.

This business opportunity creates high demand for software that can help you build a mobile network that connects advertisers with application developers.

And OrbitScripts Ad Network Does That.
Based on our past experience, we built OrbitScripts Mobile Ad Server on a modern mobile platform that we developed through years of traditional ad server network development.

Devices: The main objective of the Mobile Ad Server is to display and manage advertising on the major devices in use today: Android phone, iPhone, and Windows phone.

User Types: Our system allows you to mange the three main types of users: administrators, advertisers, and application developers

Targeting: The audience for mobile advertising is more focused and less scattered, and thus the ability to get ads successfully in front of specific consumers is much higher than in traditional media placement. In OrbitScripts Mobile Ad Server, you can target based on these factors (and a whole lot more):

  • geography (exact location)
  • gender
  • age
  • phone model
  • mobile operator
  • expansion of the screen

Formats: Our mobile advertising can take many forms:

  • Banner
  • App wall (ad on entire screen)
  • Notification tray
  • Icon
  • Dialog

which can then trigger actions after clicking on the ad:

  • Go to the App Market
  • Go to the website
  • Send SMS
  • Call

Reports: Statistics and analytics are important to our system. Our customers can use geo-reports and specific reports for advertisers and developers to verify the effectiveness of ad campaigns and optimize them for the best returns.

We’re All Moving To Mobile.
And Orbit Mobile Ads combines your ads with massive third-party mobile ad networks like Google and AdMob. If you have questions not covered in this post, leave us a comment or contact OrbitScripts sales directly.

We’re here to help you get started in mobile!

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Ad Floats! No Soda and Ice Cream Required!

Not ones to sit on the sidelines and twiddle our thumbs when it comes to serving up the latest in ad serving technology, OrbitScripts is proud to announce delivery of our newly developed Floating Ads Plug-in. This new plug-in provides owners of our Orbit Ad Server and Orbit Ad Market ad serving systems the technology to display floating ads on all of their websites.

Floating ads, also known as overlay ads, are a type of digital advertising format employed by a number of companies and websites across the Internet. Similar to a pop up ad, floating ads typically offer a more unique viewing experience that can include animation, sound, and video. Floating ads may be scheduled to appear when a website is loaded. They give the impression of magically floating “over” the website itself before they disappear on their own, after a customizable period of time (on average, 10 sec).

Floating Ad

Overlay ads are perceived as less annoying than pop ups because they can be made fairly small and don’t take over the screen. Floating ads are highly profitable among available digital ad formats. Industry studies show overlay ads garner high click thru rates (CTR), in the neighborhood of 30 clicks per thousand impressions. Expandable ad numbers exceed the CTR of typical banner ads.

Users love interactivity. Dynamic digital ad campaigns created with unique eye-catching ads engage the eye and command attention. For instance, to capture the imagination of a travel market segment, envision an animated window that suddenly appears depicting a picturesque sandy beach, where sunbathers relax and play. Nothing motivates someone trapped in a cube and chained to a computer screen like a sunsplashed beach! Why not make this your ad on your website?

Floating ads stick in the minds of viewers and drive them to websites and conversion. Ad tracking analytics found that not only do users click more often on floating ads than on other ad campaign types, but they also reload the page to see them again.

Bringing floating ads to the attention of your advertisers’ core audience, brings your business more ad revenue!

If we can answer any questions you have on overlay ads or you’d like a consult on how our Floating Ads Plug-in can work for you, please feel free to contact us.

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Internet Marketing Climbs Ad Industry Spending Charts for the US

The Internet advertising market is growing.  There’s no doubt about that. The annual amount spent for online advertising in the US climbs higher every year. The latest research from eMarketer.com indicates numbers will top 40 billion dollars in 2014. That’s twice as high as 2009 ad management expenditures, up from 22.7 billion.

US Online Ad Spending

Pessimistic analysts and Internet naysayers predicted a decrease in online ad revenues in tandem with the generalized global economic decline. They were wrong.  Instead, in 2010, money spent on online advertising has increased by 13.9%. That’s 25.8 billion dollars, in spite of forecasted advertising campaign budget reductions.

So why are we watching online advertising budgets rise while everything else plummets? The answer is pretty simple actually; the number of consumers flocking to the Internet continues to expand. As Internet usage grows, so do ad conversions giving rise to more ad campaigns to reach deeper into the pockets of new audiences.

2010 saw 221 million people surf the Internet on a weekly basis. That’s about 2/3 of the US population (71%). And it ain’t gonna stop there! eMarket researchers project that by 2014, the number of Internet users will climb as high 250 million upping online advertising stakes to more than 77% of the people living in the US.

US Internet Users and Penetration

Sure the Internet is not the only place to run ads, so how are traditional ad markets like print, television and radio faring, as the US increasing turns to the Internet for news and entertainment?  In the pie chart below showing total ad delivery, Internet advertising slices out 17.7% of total ad spending, exceeding monies spent on print ads, OOH (out-of-home, billboards, store signs, etc.) and other ad delivery formats. Still, television still holds on with twice the pie spent on Internet ad campaigns.

Media ad spending

Money spent on Internet and print ads were almost equal in 2010. It seems though, according to eMarket forecasts, the gap between online media spending and that spent on print media will widen. Spending on print media is predicted to fall when online ad expenditures reach their forecasted height of 28.5 billion dollars in the 2011. Writer’s Market Yearbook 2011, a magazine that closely follows the print publishing industry, reports a continuing trend of print magazines closing up shop due to dips in ad revenue, as ebooks, epublishing and the Internet gain audience attention and market share.

US Online vs Newspaper ad spending

Traditionally, the biggest chunks of ad budgets are spent on expensive ad delivery formats on television. In 2010, the high cost of television advertising accounted for 43.7% of total ad spending. However, experts expect that figure to decline as demand grows for Internet advertising aimed at expanding audiences there. Current figures show more people turn on their computer rather than the television, when it’s time to sit down for a little news and entertainment. 2010‘s average U.S. citizen spent more time surfing the net than television channels with 13.3 hours of weekly webbing compared to television’s 11.3 weekly hours’ viewing time. When asked, more than a third of Internet users report they watch less TV and read fewer newspapers and magazines.

One of the major benefits of Internet versus television advertising comes with the Internet’s inherently broader creative license. Internet advertisers don’t have to follow format restrictions, content regulations or air-time constraints. From these freedoms, businesses and users benefit from more innovative advertising campaigns.

Online spending will far outpace increases in total media spending, which is predicted to inch upward by 1.2% next year after rising 3% in 2010. In 2014, ad analysts predict total media ad spending will hit $188.5 billion, up from $168.5 billion this year.

Folks, it looks like the jury is in and the verdict is ever expanding Internet audiences are what’s keeping the advertising industry afloat in these hard economic times. Internet users propel growth in budgetary spending for online ad campaigns where the heaviest hitters are the increasingly popular technologies of rich media ads.

Paid search’s portion of online ad spending will continue to hover in the 40% range through 2011. Paid search takes the lion’s share of Internet ad spending.

Display ads (like static ad banners, for instance) will comprise about 20% of Internet ad revenue total for the decade.

Classified ads, including those on newspaper sites and in places such as eBay, Monster.com or HotJobs, will average out at about 17%.

Rich media ads, which include video advertising, looks to be the rising star shooting up from 8% market share this year to over 13% in 2011.

Overall, advertisers spent $37.5 billion for online advertising in 2010. Internet ad industry analysts forecast that by the year’s end, 2011 spending for online advertising will reach $42 billion.

US Online Ad Spending by formats

Stay tuned for our next post, where we examine detailed statistics and trends for different Internet ad formats.

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