In today’s digital advertising, the ability to customize and control the timing of ad campaigns is very important. That’s why we’ve added a new feature to Orbit Ad Server: Campaign Calendars.
Now when you create an ad campaign, you can also set a date for the beginning, the end, or both beginning and end of the campaign.
This new setting will help our customers manage specific campaign events for their clients, like special offers, limited-time promotions, and other seasonal milestones where the dates are known in advance.
No need to manually start and stop campaigns ever again.
So when it’s the busy holiday season and a company wants a campaign promotion to begin on New Year’s Day and expire after 2 months, all you have to do with the new Campaign Calendar is select January 1 as the Start Date and February 28 as the the End Date.
It’s just that easy.
The Calendar feature began with several Orbit customer requests, so if you think of an idea about how we can improve our ad server to meet your needs, please leave us a comment.
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