Video advertising is one of the most effective and popular ad types on the Internet. Video ad is a short video that has useful information about the product or service offered by an advertiser.
So we decided to concentrate on creating a video module for our main platform. As usual, we use the latest technology to develop it.
Video Module will include two types of video advertising: in-banner and in-steam video ads.
Banner advertising is a new type of advertising that allows users of your system to place video ads in the site channels.
An in-Steam video ad is an ad that can appear in the video clip before the show, during the show or after the show. In-Steam video advertising can be divided into several types:
Pre- rolls – promotional video that shows ads before the main content Mid – rolls – ads displayed in the middle of main content Post- rolls – ads displayed after the main content Overlays – advertising (text ads, graphical banners, rich media and flash-banners) that is shown in parallel with the main content. Video Module of Orbit system will include an embedded player, that can be used in two types of players: JW Player and Flow Player.
In addition to the embedded player, users of the system also can use third-party video player that supports VAST standard.
We are developing a video module, taking into account not only of modern technologies and standards, but the convenience of its use for our customers that will use it in a wide variety of videos to achieve maximum results.
The next step in expanding our products would be creating ad module for mobile phones.