All posts by tagname: Video Advertising

New formats of advertising

OrbitScripts provides a wide range of ad types to display on websites starting from text ads, banners, flash ads, rich media ads (floating, expandable, pop-ups etc.) to video ads (in-banner video ads, in-stream ads, overlay ads) and mobile ads.

Today we want to talk about the new ad formats that we integrated into our ad serving software Orbit Ad Server and other ad formats that we plan to implement in future.

The first ad type is text + logo ad that is already implemented into our ad tool. Text+logo ad is combination of text and graphic image that helps websites owners to better monetize their ad placements. Combination of written and visual content influences visitors’ better, making users to forward advertiser’s site or make a purchase or a subscription.

text and logo ad

The next ad format is – lead generation (product zones) in the contextual ads. Leads take the main role in attracting customers. As a result of a lead you get contact and demographic info. An adjusted data selection option for lead generations allows you not only to interest users with your goods and services, but also get contacts for the future partnerships. This ad format is available in our latest version of In-Text Advertising plug-in.

product zone

The last ad type what we want to cover is companion ads. Companion ad is an ad unit placed on the page that comes up with video ad. While video ads displays video according to certain page parameters companion ad appears (text ads, banners, rich media ads). Thus, the interaction of video and companion ads together maximizes return on investments and attracts more visitors to your products and services.  Currently, OrbitScripts development team is working on companion ad development and plans to add it into next version of Video Advertising plug-in.

companion ad

Please feel free to contact us for any additional info.

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Internet Marketing Climbs Ad Industry Spending Charts for the US

The Internet advertising market is growing.  There’s no doubt about that. The annual amount spent for online advertising in the US climbs higher every year. The latest research from eMarketer.com indicates numbers will top 40 billion dollars in 2014. That’s twice as high as 2009 ad management expenditures, up from 22.7 billion.

US Online Ad Spending

Pessimistic analysts and Internet naysayers predicted a decrease in online ad revenues in tandem with the generalized global economic decline. They were wrong.  Instead, in 2010, money spent on online advertising has increased by 13.9%. That’s 25.8 billion dollars, in spite of forecasted advertising campaign budget reductions.

So why are we watching online advertising budgets rise while everything else plummets? The answer is pretty simple actually; the number of consumers flocking to the Internet continues to expand. As Internet usage grows, so do ad conversions giving rise to more ad campaigns to reach deeper into the pockets of new audiences.

2010 saw 221 million people surf the Internet on a weekly basis. That’s about 2/3 of the US population (71%). And it ain’t gonna stop there! eMarket researchers project that by 2014, the number of Internet users will climb as high 250 million upping online advertising stakes to more than 77% of the people living in the US.

US Internet Users and Penetration

Sure the Internet is not the only place to run ads, so how are traditional ad markets like print, television and radio faring, as the US increasing turns to the Internet for news and entertainment?  In the pie chart below showing total ad delivery, Internet advertising slices out 17.7% of total ad spending, exceeding monies spent on print ads, OOH (out-of-home, billboards, store signs, etc.) and other ad delivery formats. Still, television still holds on with twice the pie spent on Internet ad campaigns.

Media ad spending

Money spent on Internet and print ads were almost equal in 2010. It seems though, according to eMarket forecasts, the gap between online media spending and that spent on print media will widen. Spending on print media is predicted to fall when online ad expenditures reach their forecasted height of 28.5 billion dollars in the 2011. Writer’s Market Yearbook 2011, a magazine that closely follows the print publishing industry, reports a continuing trend of print magazines closing up shop due to dips in ad revenue, as ebooks, epublishing and the Internet gain audience attention and market share.

US Online vs Newspaper ad spending

Traditionally, the biggest chunks of ad budgets are spent on expensive ad delivery formats on television. In 2010, the high cost of television advertising accounted for 43.7% of total ad spending. However, experts expect that figure to decline as demand grows for Internet advertising aimed at expanding audiences there. Current figures show more people turn on their computer rather than the television, when it’s time to sit down for a little news and entertainment. 2010‘s average U.S. citizen spent more time surfing the net than television channels with 13.3 hours of weekly webbing compared to television’s 11.3 weekly hours’ viewing time. When asked, more than a third of Internet users report they watch less TV and read fewer newspapers and magazines.

One of the major benefits of Internet versus television advertising comes with the Internet’s inherently broader creative license. Internet advertisers don’t have to follow format restrictions, content regulations or air-time constraints. From these freedoms, businesses and users benefit from more innovative advertising campaigns.

Online spending will far outpace increases in total media spending, which is predicted to inch upward by 1.2% next year after rising 3% in 2010. In 2014, ad analysts predict total media ad spending will hit $188.5 billion, up from $168.5 billion this year.

Folks, it looks like the jury is in and the verdict is ever expanding Internet audiences are what’s keeping the advertising industry afloat in these hard economic times. Internet users propel growth in budgetary spending for online ad campaigns where the heaviest hitters are the increasingly popular technologies of rich media ads.

Paid search’s portion of online ad spending will continue to hover in the 40% range through 2011. Paid search takes the lion’s share of Internet ad spending.

Display ads (like static ad banners, for instance) will comprise about 20% of Internet ad revenue total for the decade.

Classified ads, including those on newspaper sites and in places such as eBay, Monster.com or HotJobs, will average out at about 17%.

Rich media ads, which include video advertising, looks to be the rising star shooting up from 8% market share this year to over 13% in 2011.

Overall, advertisers spent $37.5 billion for online advertising in 2010. Internet ad industry analysts forecast that by the year’s end, 2011 spending for online advertising will reach $42 billion.

US Online Ad Spending by formats

Stay tuned for our next post, where we examine detailed statistics and trends for different Internet ad formats.

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Video Ads

Video advertising is one of the most effective and popular ad types on the Internet. Video ad is a short video that has useful information about the product or service offered by an advertiser.

So we decided to concentrate on creating a video module for our main platform. As usual, we use the latest technology to develop it.

Video Module will include two types of video advertising: in-banner and in-steam video ads.

Banner advertising is a new type of advertising that allows users of your system to place video ads in the site channels.

Video Ads

An in-Steam video ad is an ad that can appear in the video clip before the show, during the show or after the show. In-Steam video advertising can be divided into several types:

Pre- rolls – promotional video that shows ads before the main content Mid – rolls – ads displayed in the middle of main content Post- rolls – ads displayed after the main content Overlays – advertising (text ads, graphical banners, rich media and flash-banners) that is shown in parallel with the main content. Video Module of Orbit system will include an embedded player, that can be used in two types of players: JW Player and Flow Player.

In addition to the embedded player, users of the system also can use third-party video player that supports VAST standard.

We are developing a video module, taking into account not only of modern technologies and standards, but the convenience of its use for our customers that will use it in a wide variety of videos to achieve maximum results.

The next step in expanding our products would be creating ad module for mobile phones.

Stay tuned!

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