{"id":35082,"date":"2021-02-18T13:54:04","date_gmt":"2021-02-18T10:54:04","guid":{"rendered":"https:\/\/orbitsoft.com\/blog_new\/?p=35082"},"modified":"2023-06-30T12:18:00","modified_gmt":"2023-06-30T09:18:00","slug":"header-bidding","status":"publish","type":"post","link":"https:\/\/orbitsoft.com\/blog\/header-bidding\/","title":{"rendered":"How a Website Can Earn More on Advertising with the Same Amount of Traffic"},"content":{"rendered":"\n

The more advertisements a site shows to visitors, the more the owner earns. However, sometimes the connected network cannot choose an ad for a visitor, so the site owners receive less profit. We\u2019ll tell you why this is happening, and how header bidding technology helps the website owner earn even more on advertising with the same amount of traffic.<\/p>\n\n\n

Why website owners get less profit than they could have from ad placement <\/h2><\/div>\n\n
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An ad network may refuse to place your ads if the content of your site does not comply with their network policy.<\/p>\n\n\n\n

Another reason can be that the network cannot determine the characteristics of the visitor, such as country, preferences, or search history. Such a visitor will not be shown advertising at all, or will be shown an alternative ad. In this case, the owner won\u2019t make money either.<\/p>\n\n\n

What are the solutions? Waterfall vs header bidding <\/h2><\/div>\n\n\n

\nTo diversify, site owners connect several networks\nat once. There are two common models for working with ad networks:\nWaterfall and header bidding.\t\t\t\t\t<\/p>\n\n\n

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Waterfall Model <\/p>\n \t

In\u00a0the waterfall model, advertisements are looked at\u00a0one by\u00a0one until a\u00a0suitable ad\u00a0appears. The downside of\u00a0the waterfall model is\u00a0that it\u00a0takes a\u00a0long time to\u00a0find ads. The visitor can close the page or\u00a0switch to\u00a0another site in\u00a0the browser. If\u00a0the visitor doesn\u2019t see the ad, the site will not make money for this visit.<\/p> <\/div>\n <\/div><\/div>\n\n

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Waterfall Model<\/figcaption>\n <\/figure><\/div>\n\n
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Header Bidding<\/p>\n \t

In\u00a0the header bidding model, networks are queried at\u00a0the same time. This process takes 25 milliseconds. This means that the visitor will see the ad\u00a0as\u00a0soon as\u00a0the visitor loads the page, and the owner will earn money from showing the ad.<\/p> <\/div>\n <\/div><\/div>\n\n

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Header Bidding Model<\/figcaption>\n <\/figure><\/div>\n\n

Installing header bidding and connecting multiple networks <\/h2><\/div>\n\n
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Header bidding is a special program that helps to select ads. The technology works in such a way that even if one network cannot select an ad, another network will buy this space and show its<\/em> ad. The advertising space will be occupied regardless.<\/p>\n\n\n

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Header bidding<\/strong> is full-fledged software, one cannot use such software without the help of professional developers. It takes 10 to 20 business hours to connect and launch two ad networks.<\/p> <\/div>\n <\/div><\/div>\n\n\n

The developer’s work includes the following:<\/p>\n\n\n\n

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  • Install and configure the APIs of ad networks on the site<\/li>\n\n\n\n
  • Program a script that will query networks<\/li>\n\n\n\n
  • Check that the statistics on the site match those of the ad networks<\/li>\n<\/ul>\n\n\n

    Header bidding arranges an auction among advertisers <\/h2><\/div>\n\n
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    Thanks to header bidding, site owners not only show ads, but also earn more. Every time a visitor comes to the site, the program queries the networks. Advertisements come from ad networks. Header bidding selects the most expensive of all offered ads; instead of displaying the first ad that it comes across, the site shows the most profitable one.<\/p>\n\n\n\n

    A site with header bidding earns more with the same amount traffic.<\/mark> <\/p>\n\n\n

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    Do you want to earn more from advertising?<\/h2>\n
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    We\u2019ll help you to\u00a0implement header bidding technology. Leave a\u00a0request\u00a0\u2014 and we\u00a0will tell you about the implementation process, answer any questions, and help you choose networks for integration.<\/p>\n

    To order header bidding now for you website<\/p> <\/div>\n

    \n \u0421lick here <\/div>\n <\/div>\n
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    Statistics of all ad impressions on one screen\t <\/h2><\/div>\n\n
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    You\u2019ve connected several networks, set up an auction, and started making money. But a problem arises. Now there are quite a lot of networks to look after. Network administrators or webmasters should keep track of statistics and make reports. For example, you need to analyze which network was the most profitable last month. It used to be easy with one network, but now you have to log into the accounts of all the networks separately to check the data. This is inconvenient and time consuming.<\/p>\n\n\n\n

    A special utility helps solve this problem. This utility allows the administrator to see all necessary information on one screen: the summary report. The report shows clicks, impressions, and earnings across all connected networks.<\/p>\n\n\n\n

    The summary report<\/strong> is a separate customization. It can be ordered from the developer that installs the header bidding script.<\/mark><\/p>\n\n\n

    Show the visitor several ads during one visit <\/h2><\/div>\n\n\n

    If one network is connected to the site, then the ad will be displayed on the page until the person refreshes it or comes another time.<\/p>\n\n\n

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    \nWith header bidding, the site shows several ads to\none visitor. The site earns more.<\/p>\n\n\n\n

    To show more ads,\nheader bidding allows you to update ads. An update interval is set\nfor each ad slot. This means that the visitor will see several ads\nduring one visit.<\/p>\n\n\n\n

    For example, a\nvisitor comes to the site and sees an ad. A few seconds later, the\nnext ad appears, which was picked for the visitor by another network.<\/p>\n\n\n\n

    Thanks to this, the site shows more ads to one visitor, which means it earns more. <\/mark><\/p>\n\n\n

    Choose places where it\u2019s profitable to show certain networks\t <\/h2><\/div>\n\n
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    You can choose to show ads for priority networks in the most viewed places on the site. For example, five out of twenty connected networks generate the most income for a publisher. The publisher sets up header bidding so that the ads of these five networks will appear in the header of the site in the place where the visitor will most likely see the ad. Elsewhere, the auction is held between all other networks.<\/p>\n\n\n

    Choose you audience <\/h2><\/div>\n\n
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    Header bidding allows you to customize your ads to match your audience.<\/p>\n\n\n\n

    For example, a European visitor comes to the site. For this visitor, the ad space will match an ad from European networks.<\/p>\n\n\n

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    Earn more on advertising – Subscribe to our newsletter<\/h2>\n