{"id":36501,"date":"2023-05-25T11:52:15","date_gmt":"2023-05-25T08:52:15","guid":{"rendered":"https:\/\/orbitsoft.com\/blog\/?p=36501"},"modified":"2023-05-31T10:21:49","modified_gmt":"2023-05-31T07:21:49","slug":"uxui-trends-2023","status":"publish","type":"post","link":"https:\/\/orbitsoft.com\/blog\/uxui-trends-2023\/","title":{"rendered":"UX\/UI Trends 2023"},"content":{"rendered":"\n

A digital product will be in demand if you take care of customers from the start. Think not only about the visual beauty of a site or application, but also about its logic, structure, and ease of use. This is the task for a UX\/UI designer: to analyze the preferences of the audience, and design a product that is easy and pleasant to use. <\/p>\n\n\n

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In the article <\/span>\u201cHow UX\/UI Increases Profit\u201d<\/span><\/a> we talked about how UI differs from UX, what a UX\/UI designer does, and how competent design increases business performance, using OrbitSoft cases as an example.<\/span><\/p> <\/div>\n <\/div><\/div>\n\n\n

But even the most beautiful and functional design should change over time. In order for a site or application to continue to attract users, a close eye needs to be kept on new trends in digital product design.<\/p>\n\n\n\n

In this article, we\u2019ll analyze which trends in UX\/UI design need a closer look in 2023, and how to adapt them to your products. Let’s focus on fashion trends in visual design, fresh ideas in interface design, and modern UX\/UI designer tools.<\/p>\n\n\n

Visual trends: neo-brutalism in design, typography, and nostalgia for 2000s <\/h2><\/div>\n\n\n

One of the most popular visual design trends over the years has been minimalism. It\u2019s characterized by accuracy, geometric layout, dusty colors, soft shadows and gradients, rounded corners, and a lot of empty space around elements.<\/p>\n\n\n\n

However, in recent years, many have tired of minimalism. For a short time, its opposite came into fashion: flashy, provocative brutalism. It\u2019s characterized by an asymmetrical layout, rich colors in unexpected combinations, large typography, dark shadows, and clear element borders.<\/p>\n\n\n\n

In 2023, these trends merged into an interesting mix: neo-brutalism. This trend takes logic and structure from minimalism, and combines strange illustrations, powerful typography, and brightness from brutalism. Such design both attracts attention and helps convey complex information.<\/p>\n\n\n

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In neo-brutalism, as in brutalism, it is customary to use saturated, undiluted colors, and break the rules for their combination, the brighter the better. For example, you can easily combine red and blue or red and green.<\/p>\n\n\n\n

Instead of the high-resolution photographs that are typical of minimalism, designers draw strange illustrations that resemble template shapes from an old PowerPoint presentation. Add to this right angles, no gradients, bold black shadows, and the site looks like early 2000s software. Remember “Kerchief”, for example. Nostalgia for 2000s interfaces is a trend that will also continue in 2023.<\/p>\n\n\n

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An example of neo-brutalism design: neat geometric layout combined with bright colors, right angles, and black shadows<\/em><\/figcaption>\n <\/figure><\/div>\n\n\n

Typography plays the same important role in neo-brutalism as in brutalism, but thanks to the influence of minimalism, it looks calmer. To attract the attention of users, you can use unusual, bold, and rather large fonts with a contrasting background, like in vintage posters. But the main task in the end is to achieve maximum readability.<\/p>\n\n\n

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Our client posiflora.com has large bold type and plenty of white space, in line with neo-brutalist typography trends. Such headlines attract attention. It\u2019s convenient to read on both a smartphone and on a computer<\/em><\/figcaption>\n <\/figure><\/div>\n\n

UI Design Trends: Intuitiveness and Focus on Mobile <\/h2><\/div>\n\n\n

When a user opens a website or downloads an app, it only takes them a few seconds to decide whether to continue using it or to close it. If the logic of a product is not obvious, a person will most likely not waste time studying the instructions or writing support, but will simply find another product that is easier to interact with.<\/p>\n\n\n\n

The intuitiveness of the interface today is no longer even a trend, but a necessity. But what is obvious to the creators of a site or application is not always obvious to its users. To design truly intuitive digital products, you need to conduct UX research: to study the needs of the audience, release a test version, and collect feedback.<\/p>\n\n\n\n

In this way, UX-research helped us to double the conversion on the advertising site of the POSiFLORA CRM system. We interviewed users of the system, analyzed their experience, identified problems and changed the UI design.<\/p>\n\n\n\n

For example, earlier, when filling out a lead form, it was necessary to manually indicate the type of business and tasks that the client wanted to solve using the system. It was difficult for people to formulate a request, and some of them left the site.<\/p>\n\n\n\n

To help users, we made cards with ready-made options: first, we suggest choosing a business type, then tasks from a ready-made list, and then to leave contact info in the lead form. In the end, the client needs to do almost nothing: the site practically leads them by the hand.<\/p>\n\n\n

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1. The format carousel removes the most common fears, such as, \u201cFor cool tools like POSiFLORA, my business is too small.\u201d The client sees that the system is suitable for both large franchise networks and small flower studios<\/em><\/figcaption>\n <\/figure><\/div>\n\n
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2.<\/em> On the next screen, the client doesn\u2019t have to formulate what tasks they would like to solve with POSiFLORA. The site itself offers options<\/em><\/figcaption>\n <\/figure><\/div>\n\n
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3. A user comes to the lead form already knowing what benefits the system will bring them, and willingly leaves contact details.<\/em><\/figcaption>\n <\/figure><\/div>\n\n\n

The study of user experience can shed light on other habits of the target audience. For example, what devices they use. Previously, the development of sites, by default, started with the desktop version. Now more and more emphasis is placed on mobile-first solutions.<\/p>\n\n\n

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We develop websites, mobile, and desktop applications on a turnkey basis<\/strong><\/h2>\n
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