{"id":36702,"date":"2023-09-08T15:26:02","date_gmt":"2023-09-08T12:26:02","guid":{"rendered":"https:\/\/orbitsoft.com\/blog\/?p=36702"},"modified":"2023-09-22T18:03:34","modified_gmt":"2023-09-22T15:03:34","slug":"dsp","status":"publish","type":"post","link":"https:\/\/orbitsoft.com\/blog\/dsp\/","title":{"rendered":"DSP \u2013 Demand Side Platform"},"content":{"rendered":"

What is a DSP? <\/h2><\/div>\n\n\n

A Demand Side Platform (DSP) is an automated platform for advertisers and agencies, which gives the opportunity to buy ad spots (Ad Inventory) on websites and mobile applications on RTB auctions.<\/p>\n\n\n

How it Works <\/h2><\/div>\n\n\n

A DSP platform helps advertisers and agencies take part in bidding in accordance with dynamic bid system. They can optimize their media buying process on any ad exchange with RTB technology. <\/p>\n\n\n\n

Advertisers manage ad placing requests, targeting parameters, campaign timeframes and budget, bids for ad display to their target audience. <\/p>\n\n\n\n

The system interacts with side platforms (SSP, Ad Exchange) with the help of OpenRTB technologies (Real-Time Bidding) and API. The selection of an ad for display (Programmatic) happens on the basis of an RTB auctions. The auction winner is defined on the basis of the maximum bid. The majority of market players follow second price auction model, whereas the others prefect first price auction model.<\/p>\n\n\n

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Who This Product is Beneficial for <\/h2><\/div>\n\n\n

A DSP platform allows advertisers manage their campaigns efficiently, achieve their marketing goals and optimize expenses. The product is the perfect fit for<\/p>\n\n\n\n

    \n
  • Ad networks since it allows for taking total control of the buying process and optimizing ad inventory for their clients;<\/li>\n\n\n\n
  • Ad agencies, willing to access ad inventory directly, manage ad placing and set prices and rules for ad inventory access.<\/li>\n\n\n\n
  • Major brands and advertisers willing to manage their campaigns directly and optimize their interaction with target audience.<\/li>\n<\/ul>\n\n\n\n
    Product Benefits<\/strong><\/td><\/td><\/tr>
    – Provides advertisers with convenient interface for setting the budget, target audience, display schedule, targeting, etc.
    – Can be integrated with ad networks, ad exchanges and other platforms for participating in RTB auctions and places bets for ad display automatically.
    – Allows for direct targeting and audience segmentation for defining a target group.
    – Is capable of tracking campaign results, i.e., gathers data about impressions, clicks, conversions, and other metrics and provides a report and analytical information.
    – Possesses fraud protection, i.e., monitors ad inventory and prevents from undesirable or fraudulent ad placing.
    – Corresponds to legislative acts and standards in personal data processing.<\/td>    		– Each architecture component is horizontally scalable. They enable high level of fault tolerance and efficient use of server resources.
    – Handles high load and is capable of processing big traffic amount, i.e., the time for processing a request does not exceed 20 ms, even at 100,000+ bid requests per second.
    – Can be set up in both single data center and data centers located in different continents.
    – Can be set up in both dedicated physical centers and Cloud solutions, such as AWS, Azure, Google Clous, etc.
    – Contains a built-in system for monitoring, notification, backup and data storage.
    – Uses up-to-date methods of information protection from illegal access.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

     The legislative acts and standards in personal data processing are:<\/p>\n\n\n\n

      \n
    • The General Data Protection Regulation (GDPR) from 25.05.2018 in EU.<\/li>\n\n\n\n
    • The California Consumer Privacy Act in California, the USA,<\/li>\n\n\n\n
    • APPI in Japan, PIPEDA in Canada, Australian Privacy Act, etc.<\/li>\n<\/ul>\n\n\n

      OrbitSoft Cases <\/h2><\/div>\n\n
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      Beeline Programmatic<\/p>\n \t

      Beeline Programmatic is a Russian company which specializes in the analysis of content and Internet resources. The company provides a variety of filters to protect users of Internet resources from inappropriate content and works with major Internet service providers in Russia.<\/span><\/p> <\/div>\n <\/div><\/div>\n\n\n

      Our Goal<\/strong><\/p>\n\n\n\n

      Beeline Programmatic Company wanted to create an ad platform to show their users target ads on the basis of mobile network operator\u2019s data. Our client was looking for a ready-made solution, customizable to the operator\u2019s specifics and capable of integrating with its services.<\/p>\n\n\n\n

      Our Solution<\/strong><\/p>\n\n\n\n

      We offered a complex solution on the basis of our own solutions, such as OrbitSoft Ad Server, OrbitSoft SSP, OrbitSoft DSP and OrbitSoft DMP.<\/p>\n\n\n\n

      We integrated the system with the mobile network operator\u2019s services. Integration modules enhance the capacity of RTB systems in terms of customer authorization, data enhancement, and unique targeting parameter receival. This gave us the opportunity to create a system unparalleled in the digital ad market.<\/p>\n\n\n\n

      Authorization and GEO & HTTP processing modules allow for processing and analysis of tens of thousands of messages per second. The system processes hundreds of GBs of data per 24 hours.<\/p>\n\n\n\n

      The Outcomes<\/strong><\/p>\n\n\n\n

        \n
      • We have launched and deployed the system in the operator\u2019s circuit, integrated it with all the big ad exchanges, including Google Adx, Mopub, OpenX, Smaato, etc.<\/li>\n\n\n\n
      • Within an MVP such ad agencies as Gazprom Media Digital, Dentsu Aegis, got a subscription, and such ad campaigns as HBO, Disney, AliExpress, Tinkoff Bank were launched.<\/li>\n\n\n\n
      • The system was introduced at the international conference HybridConf.<\/li>\n<\/ul>\n\n\n
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        \n \"\u041f\u043e\u0440\u0442\u0440\u0435\u0442\n <\/div>\n
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        \u201cOrbitSoft helped us build what we needed from scratch. Not many companies understand both sides\u2014the advertising industry and the technology\u2014the way they do. We felt lucky to have them as a partner for this project and relieved to see how well they knew the business.\u201d<\/h3>\n
        \n Andrew K. <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n\n
        \n
        \n

        HubDSP<\/p>\n \t

        HubDSP is a DSP, working on the basis of programmatic-technology to display ads to the right people at the right time. Their platform uses the unique technology of the automated purchase advertising in real-time based on the auction of the second mode price. The platform manages the advertising in all major channels: banners, video, a mobile advertising. With offices in Denmark, Belarus and Estonia they collaborate with international agencies and brands, who need reliable and professional partner in marketing and programmatic ads.<\/span><\/p> <\/div>\n <\/div><\/div>\n\n\n

        Our Goal<\/strong><\/p>\n\n\n\n

        The ad agency needed their own technical solution to help advertisers work with large ad exchanges and purchase premium traffic. Ready-made solutions existing in the market did not meet their needs. <\/p>\n\n\n\n

        They were looking for a company with strong expertise and ready-made solutions, on the basis of which they could create a customized one. The advertiser\u2019s personal account needed to give the opportunity to buy inventory via OpenRTB technology, manage campaigns in a centralized way and provide with monitoring, reporting and analytics.<\/p>\n\n\n\n

        Our Solution<\/strong><\/p>\n\n\n\n

        We have developed a platform that possesses ad buying function and supports RTB technology. Advertisers can select their target audience, based on placement time, demographic and behavioral factors. They can bid for ad display in real time. That guarantees perfect hit of an ad message in the target audience.<\/p>\n\n\n\n

        Advertisers can analyze campaign results, optimize them and define how and when to spend the budget. They have a unified instrument panel on the platform, where they can look through ads, their statisctics, budgets, etc.<\/p>\n\n\n\n

        The Outcomes<\/strong><\/p>\n\n\n\n

        The company has received their own technical solution, corresponding to their requirements. It allows them place their ads on such a premium inventory as Forbes, CoinMarketCap, etc.<\/p>\n\n\n\n

        <\/p>\n\n\n

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        \n \"\u041f\u043e\u0440\u0442\u0440\u0435\u0442\n <\/div>\n
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        \u201cWe can\u2019t risk using weak technology for our administrators or our partners. OrbitSoft helped avoid that problem while setting us up to use VAST tags quickly and easily. I highly recommend their work.\u201d<\/h3>\n
        \n Nicolas C. <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n\n
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        SmartRTBGroup<\/p>\n \t

        SmartRTBGroup collaborates with a large internet provider with over 1,5 billion users. The company implemented the filter system and internet resource categorization according to interests. The system allowed for the creation of interest lists and user\u2019s intentions on the basis of user traffic.<\/span><\/p> <\/div>\n <\/div><\/div>\n\n\n

        Our Goal<\/strong><\/p>\n\n\n\n

        SmartRTBGroup and the provider were looking for a contractor to develop an ad system, using interest data and user\u2019s intentions. The company was planning to work with advertisers and place ads on side resources.<\/p>\n\n\n\n

        Our Solution<\/strong><\/p>\n\n\n\n

        We suggested implementing ad display in side resources with the help of OrbitSoft DSP technology for RTB. Being an integral part of the platform, a DMP module appeared to be an additional benefit of OrbitSoft DSP. It gathers and processes information about users, including sex, gender, interests, etc. It gives advertisers the opportunity to target ads based on user\u2019s interests and intentions. <\/p>\n\n\n\n

        We integrated SmartRTBGroup system with our platform, i.e.:<\/p>\n\n\n\n

          \n
        • Extended DMP module with the data on users\u2019 intentions and behavior;<\/li>\n\n\n\n
        • Integrated Cookie Sync (a module for user synchronization) into the client\u2019s system;<\/li>\n\n\n\n
        • Added side SSP platforms and Ad Exchanges.<\/li>\n<\/ul>\n\n\n\n

          After testing and debugging stages, the system was launched as an MVP.<\/p>\n\n\n\n

          The Outcomes<\/strong><\/p>\n\n\n\n

          Having implemented OrbitSoft DSP, the company signed several contracts with large agencies and advertisers. <\/p>\n\n\n\n

          <\/p>\n\n\n

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          \n \"\u041f\u043e\u0440\u0442\u0440\u0435\u0442\n <\/div>\n
          \n

          “As a result of the solution Orbitsoft created, we signed several contracts with major agencies and advertisers. Great job!”<\/h3>\n
          \n Jake N. <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n\n
          \n
          \n

          The development and customization of software solutions for advertisers, content publishers, ad networks and agencies<\/strong><\/h2>\n
          \n
            \n
          • Ad Server – a platform for digital ad management<\/span><\/li>\n
          • SSP – a platform for selling digital ads<\/span><\/li>\n
          • DSP – a platform for buying digital ads<\/span><\/li>\n
          • CPA – a platform for buying ads with Pay per Action model<\/span><\/li>\n
          • Ad Exchange – a platform for automating buying and selling ads on RTB auctions<\/span><\/li>\n
          • DMP – a platform for managing, storing, systematizing and analyzing data for defining the target audience<\/span><\/li>\n<\/ul> <\/div>\n
            \n Get a free consultation <\/div>\n <\/div>\n
            \n \"\"\n <\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

            A Demand Side Platform (DSP) is an automated platform for advertisers and agencies, which gives the opportunity to buy ad spots (Ad Inventory) on websites and mobile applications on RTB auctions. A DSP platform helps advertisers and agencies take part in bidding in accordance with dynamic bid system. They can optimize their media buying process […]<\/p>\n","protected":false},"author":214,"featured_media":36703,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[197],"yoast_head":"\nDSP \u2013 Demand Side Platform - OrbitSoft Blog<\/title>\n<meta name=\"description\" content=\"OrbitSoft is a professional in developing solutions for digital advertising. 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