Hello there!
Thanksgiving is coming and we wish you a happy and festive holiday with your loved ones.
Gather on this day to be thankful for what we have, for the family we love, the friends we cherish, and for the blessings that will come.
Happy Thanksgiving!
Recently we’ve been to Web Summit in Lisbon. It’s the largest technology conference in the world, connecting the technology community with all industries.
According to official data it had a participation of 170 countries, and from which we can disaggregate a total of 1,200 speakers, 2,500 journalists, and 2,200 companies.
Also, there was an audience of 70,000 spectators, which surpasses its previous edition that had an audience of 60,000 people.
The most noticeable thing was the startups!
Startups from small and large technology companies had innovative projects never seen before. A lot of young companies were there.
And of course, we found a lot of new partners with a great potential. Really glad, that we decided to visit this expo, the best event in our schedule this year, to be honest.
See you next year!
We do not know about you, but this September turned out to be particularly productive because we managed to attend two exhibitions in Europe at once — one after the other.
The first was the Dmexco in Cologne, it was held September 12-13. Here we met a lot of our colleagues from the world of digital marketing and had time to share experiences with them, as well as got a lot of promising acquaintances.
Very good result, which even slightly exceeded our expectations.
Right after the end of this exhibition, we went to Prague, where the second event was waiting for us — The European Summit Networking Conference & Expo for Digital Products, which lasted for four days, 14 – 17 September.
More than 1,400 companies from the world of online entertainment, e-commerce, finance, gambling, online dating, forex, binary options, and health were waiting for us. And also it should be noted pleasant meetings with our long-time partners such as, for example, ExoClick company.
In general, all four days passed in a measured rhythm, and the exhibition turned out to be quite fruitful for us.
In general, the beginning of autumn turned out to be busy for our company, but we are not going to relax either, as the Web Summit awaits us ahead, which will be held in Lisbon from November 5 to 8.
We will be glad to meet you there, friends!
Finally, we are back from New York, where we visited a major exhibition Affiliate Summit East 2018, which brought together the titans of digital marketing.
This event attracted a huge number of participants from more than 70 countries.
During the three days of the exhibition we had time to see and learn a lot, for example:
It was very pleasant to meet both new faces and our senior partners. This rare opportunity to discuss our affairs face-to-face was very useful. Thanks to Affiliate Summit East!
Well, now we are waiting for one of the biggest events of this year — Dmexco Digital Marketing Exposition & Conference in the glorious city of Cologne, which will be held on September 12-13.
We will be happy to meet you there, friends!
On June 27-29 we took part in Mobile World Congress 2018 in Shanghai.
This event attracted more than 60,000 participants from 112 countries — a truly large-scale event. Among 550 booths of the companies participating in the exhibition — there was something to see:
And much more.
All it made three days of the exhibition unforgettable. And getting to know new business partners has become a pleasant bonus for us.
Well, now we are waiting for AFFILIATE SUMMIT in New York, which will be held on July 29-31.
As you may be aware, the OrbitSoft ad server has recently experienced some updates. One of the main reasons we decided to update the product was the high costs we were continuously incurring. Our team also constantly ran into the problem of lack of flexibility when scaling, which was a result of a rigid, unbending architecture of the ad server. We were additionally struggling to put out updates due to the necessity of creating many copies of the product each time, since these copies serve the demands of different clients.
As it stood before, the ad server was split into several separate services which were completely rewritten in the Go programming language. Making this update helped us greatly increase effectiveness, while cutting costs. This new architecture allows for much more flexible scaling of our system, which supports us serving our clients better. It’s a win-win!
While creating these new services, we also generated the ability of fulfilling several requests from numerous clients simultaneously. In the future, this will simplify the updates process, facilitating the release of new versions of the product more frequently.
It’s important to note that while testing the product, we replaced a part of the NoSQL repositories on Aerospike. The system became more efficient and the number of servers which were being used in data storage was reduced.
Furthermore, our innovative team changed the subsystems of collecting and storing statistics and began using the ClickHouse data storage for gathering and processing statistical data. This will help save time for delivering collected data for end-users, and will allow the end-users to promptly react to any changes. In the future, we plan to offer our valued users the possibility of receiving reports in any sections desired.
Phew! We’ve been busy!
We knew Digital Summit in Atlanta will be very special from the fun Opening Session on Tuesday afternoon from Daniel Pink, the bestselling author of the book «The Scientific Secrets of Perfect Timing» and very educational afternoon sessions with presenters from IBM, Google to National Geographic.
The second day as we were pulling into the parking lot at the beginning of the breakfast event — it was already full. Wow — that’s quite interesting, given into account that Cobb Energy center used to host thousand people events and can accommodate big crowds. Digital Summit did not disappoint — a wide range of many educational sessions and evening networking event were fun and engaging. Our favorite session was presented by event sponsors — Genius Monkey, «Programmatic Evolved: Using Artificial Intelligence to Target, Measure, Convert & Repeat». The subject of using user data in digital marketing is very controversial right now, and it was nice to see the presentation educating summit attendees on it. Organizers of the event also gave you time to visit sponsor booths and win great prizes with short networking breaks in between the sessions. We were somewhat surprised to meet marketing folks from Emory University and Georgia Tech at this event, but it’s good to know that universities in Atlanta are keeping on track with the latest Digital Advertising trends.
The day at the Atlanta Digital Summit went very fast and before we knew it was a closing networking reception. We had a chance to meet several event sponsors from Watson Marketing and Convertica and network with few event attendees. Unfortunately, the reception was over very quickly with folks heading home in hopes of beating the traffic. Hopefully, next year event, if held in Atlanta, will be as successful as this one.
Are you familiar with Appland? Appland is a Swedish-based cloud computing company that develops app store solutions for mobile operators, mobile devices, and online communities. Appland services are created as a mobile app with a variety of games and add-ons. The user who subscribes to Appland services receives access to all its add-ons and games without having to see annoying advertising.
AppClick technology allows customers to sell «virtual bonuses» using smartphone add-ons. This technology allows for two payment methods: a one-time payment or a subscription. Subscription is recommended for services that last a certain period of time. The user agrees that each year, their account will be charged an agreed-upon amount, and the user can certainly cancel the subscription at any time.
In order to produce the integration between AppClick and Appland services, our team created an AppClick Gateway which sends Appland requests to AppClick. This protocol is meant specifically for AppClick subscriptions, since the AppClick system offers two special subscription services.
The AppClick system can work simultaneously with several largest Russian mobile operators. We created a single gateway in order to quickly process client requests. All attached requests come to this gateway, and in turn, the gateway connects to different AppClick servers.
As far as the client is concerned, nothing has changed in their process. The difference is only seen on the server side. The choice of the URL for the AppClick API is determined based on the data in the configuration of the gateway, where there is the connection between the identification of the add-on (app ID) and the operator, to which it belongs.
For example, in order to determine a status of a subscription, the gateway server request will be addressed to the AppClick server of a certain operator; when the app ID parameters are changed, the request will be sent to the AppClick server of a different operator.
As you can see, a single gateway can connect to the AppClick API of a specific operator, depending on the requested identification.
Stay tuned for more exciting updates, as our team is working hard for you every day! Happy summer!
In the end of the April we took part in a large-scale technology exhibition GMIC 2018 in Beijing. It was the 10th Anniversary of GMIC Beijing and our first time we visited it.
For us this exhibition was the best to find new partners from Asia and to meet our regular customers. Our team spent a lot of time on the exhibit floor, as well as viewed several product demonstrations.
We returned home with new partners and friends but this is only the beginning — see you on Digital Summit (Atlanta, USA, May 22-23).
We are proud to attend in numerous digital events each year.
This year is not an exception and we have lots of upcoming events that we are excited to join. We would be glad to meet you there:
