Orbit DSP (Demand-Side Platform)

Orbit DSP—the platform for ad purchase in real time

OrbitSoft presents Orbit DSP, our demand-side platform that allows customers to participate in bidding using an automatic system and dynamic rates, applying an optimized approach to media purchases at any ad exchanges at any time.

How it Works?

  • User interface

    Allows customers to set and optimize bids promptly, manage various campaigns easily and get instant reports on all ad sources.

  • Integration

    Ensures integration with DMP (Data Management Platform) and Data Exchange to support ad exchanges with any technology platform in the RTB ecosystem.

  • Real-time bidder

    Real-time bidder consolidates information from a large number of ad sources and allows customers to estimate and set bids for available real-time ad impressions.

Who use Orbit DSP?

  • Centralized purchase systems and advertisers

    These are the premium players who use a DSP-system as their technology ad purchase platform.

  • Service teams

    Some DSP teams act as traders, managing ad campaigns on behalf of advertisers and agencies.

  • Ad networks

    Ad networks use Demand-Side Platforms to expand their ad space.

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Platform Overview

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Campaign Optimization Engine screen
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Campаign Optimization Engine

Conversions, brand awareness, clicks, cpm margin, etc.

  • Your data driving the results
    Your past campaign data can be used to train optimization algorithms. Shape optimization based on your unique situation.
  • Fully automated campaign optimization
    Algorithms that are constantly learning and improving based on historical and real-time performance data.
  • Proven performance
    To the left you can see some of the proven optimization examples—CPC, CPM.
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Targeting and Inventory screen
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Targeting and Inventory

Orbit DSP delivers vast number of choices when it comes to inventory selection across: Display, Mobile, and Video. Rich targeting and inventory quality is top priority for Orbit DSP and we are proud to delivery multitude of targeting capabilities:

  • Ad visibility
    Multiple integrations enable marketers to organize their targeting based on various visibility-driven indicators and parameters.
  • Quality attributes
    Variety of filters that we put in place to help marketers avoid low quality and dangerous content.
  • Category semantic and contextual targeting
    Target websites based on categories and subcategories.
  • Retargeting
    Enrich your campaign targeting by leveraging your local driven audience data.
  • And much more
    Geo-based targeting, mobile targeting, hyper local, IP targeting, DMA, Hardware and System, proprietary targeting indexes, etc.
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Analytics Reports Insights screen
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Analytics, Reports, and Insights

Robust reporting allows for drill down both delivery and supply by trends, frequency, geo, and system, and then multiple dimensions within each view.

  • Real Time Reporting
    Inspect and monitor your campaigns performance in real time. Drill down from bird eye account view to individual campaign and ads based levels.
  • Advertiser Portals
    Individual, customer scoped, white-label portals are available to our customers.
  • Delivery Reports
    Attain an additional level of granularity - drill down to individual website performance to get an in-depth understanding of what online properties are driving your findings.
  • Supply Side Intelligence
    Leverage our supply side reports and analytics to gain a better understabding of exchanges and cross-channel inventory available.
  • Report Delivery Automation with Extract
    Select, extract and schedule for delivery custom reports with campaign performance data.

Our DSP Platform is flexible to fit the unique needs and demands of your business

Check out our Key features:

  • Control
    Customers get all-encompassing control to use their own knowledge and experience, rather than rely only on media partners and ad networks.
  • Increased performance
    Customers have access to high-performance features that allow them to change bids and forecast profits after every impression.
  • High efficiency
    Operation efficiency means only the most streamlined algorithms are used in the ad purchase process.
  • Data access
    Customers get access to a wide range of data sources for accurate targeting and advertising platforms with better coverage.